{"id":622,"date":"2026-03-26T19:07:52","date_gmt":"2026-03-26T10:07:52","guid":{"rendered":"https:\/\/india-marketing.jp\/business\/uniqlo-muji-india-lessons\/"},"modified":"2026-09-24T20:55:10","modified_gmt":"2026-09-24T11:55:10","slug":"uniqlo-muji-india-lessons","status":"publish","type":"business","link":"https:\/\/india-marketing.jp\/en\/business\/uniqlo-muji-india-lessons\/","title":{"rendered":"Learning from Uniqlo and Muji's Entry into India: Strategies for Japanese Retailers to Succeed in a 1.4 Billion Market"},"content":{"rendered":"\n<div class=\"disclaimer-asof\" style=\"border:1px solid #e0e0e0;background:#fafafa;padding:16px 18px;margin:0 0 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href=\"https:\/\/india-marketing.jp\/business\/local-partner\/\">\u73fe\u5730\u30d1\u30fc\u30c8\u30ca\u30fc<\/a>\u306e\u9078\u5b9a\u306f\u3001\u7121\u5370\u826f\u54c1\u306e\u30a4\u30f3\u30c9\u6226\u7565\u306b\u304a\u3051\u308b\u6700\u3082\u91cd\u8981\u306a\u610f\u601d\u6c7a\u5b9a\u306e\u4e00\u3064\u3067\u3042\u3063\u305f\u3002\u30ea\u30e9\u30a4\u30a2\u30f3\u30b9\u306f\u30a4\u30f3\u30c9\u5168\u571f\u306b\u5e83\u304c\u308b\u5c0f\u58f2\u30cd\u30c3\u30c8\u30ef\u30fc\u30af\u3068\u4e0d\u52d5\u7523\u4ea4\u6e09\u529b\u3092\u6301\u3061\u3001\u5916\u56fd\u30d6\u30e9\u30f3\u30c9\u306e\u30a4\u30f3\u30c9\u9032\u51fa\u306b\u304a\u3044\u3066\u5b9f\u7e3e\u8c4a\u5bcc\u306a\u30d1\u30fc\u30c8\u30ca\u30fc\u3067\u3042\u308b\u3002<\/p>\n\n<h3>\u5e97\u8217\u5c55\u958b\u3068\u5927\u578b\u5316\u6226\u7565<\/h3>\n<p>\u7121\u5370\u826f\u54c1\u306f2016\u5e748\u6708\u306b\u30e0\u30f3\u30d0\u30a4\u306e\u30d1\u30e9\u30c7\u30a3\u30a6\u30e0\u30e2\u30fc\u30eb\u306b1\u53f7\u5e97\u3092\u30aa\u30fc\u30d7\u30f3\u3057\u3001\u305d\u306e\u5f8c\u30d0\u30f3\u30ac\u30ed\u30fc\u30eb\u3001\u30cb\u30e5\u30fc\u30c7\u30ea\u30fc\u306b\u3082\u51fa\u5e97\u3057\u305f\u3002\u5f53\u521d\u306e\u5e97\u8217\u9762\u7a4d\u306f4,000\u301c5,000\u5e73\u65b9\u30d5\u30a3\u30fc\u30c8\u3068\u6bd4\u8f03\u7684\u5c0f\u898f\u6a21\u3060\u3063\u305f\u304c\u3001\u30ea\u30e9\u30a4\u30a2\u30f3\u30b9\u3068\u306e\u5408\u5f01\u3067\u306f22,000\u5e73\u65b9\u30d5\u30a3\u30fc\u30c8\u898f\u6a21\u306e\u5927\u578b\u5e97\u8217\u306e\u5c55\u958b\u3092\u8a08\u753b\u3057\u3066\u304a\u308a\u3001\u54c1\u63c3\u3048\u306e\u5927\u5e45\u306a\u62e1\u5145\u3092\u56f3\u308b\u65b9\u91dd\u3060\u3002<\/p>\n<p>\u307e\u305f\u3001\u826f\u54c1\u8a08\u753b\u306f2024\u5e74\u306b\u30a4\u30f3\u30c9\u306b\u5546\u54c1\u306e\u958b\u767a\u30fb\u751f\u7523\u7ba1\u7406\u3092\u62c5\u3046\u300cMUJI Global Sourcing\u300d\u3092\u8a2d\u7acb\u3057\u3001\u30a4\u30f3\u30c9\u3092\u5358\u306a\u308b\u8ca9\u58f2\u5e02\u5834\u3068\u3057\u3066\u3060\u3051\u3067\u306a\u304f\u3001\u30b0\u30ed\u30fc\u30d0\u30eb\u306a\u30b5\u30d7\u30e9\u30a4\u30c1\u30a7\u30fc\u30f3\u306e\u4e00\u89d2\u3068\u3057\u3066\u4f4d\u7f6e\u3065\u3051\u308b\u52d5\u304d\u3092\u898b\u305b\u3066\u3044\u308b\u3002<\/p>\n\n<h3>\u7121\u5370\u826f\u54c1\u306e\u4fa1\u683c\u8ab2\u984c<\/h3>\n<p>\u7121\u5370\u826f\u54c1\u306b\u3068\u3063\u3066\u306e\u6700\u5927\u306e\u8ab2\u984c\u306f\u4fa1\u683c\u8a2d\u5b9a\u3067\u3042\u308b\u3002\u65e5\u672c\u3067\u300c\u624b\u9803\u306a\u4fa1\u683c\u300d\u3068\u3057\u3066\u77e5\u3089\u308c\u308b\u7121\u5370\u826f\u54c1\u3082\u3001\u30a4\u30f3\u30c9\u3067\u306f\u8f38\u5165\u95a2\u7a0e\u3084\u7269\u6d41\u30b3\u30b9\u30c8\u306e\u5f71\u97ff\u3067\u4fa1\u683c\u304c\u4e0a\u6607\u3057\u3001\u300c\u30d7\u30ec\u30df\u30a2\u30e0\u30d6\u30e9\u30f3\u30c9\u300d\u3068\u3057\u3066\u8a8d\u8b58\u3055\u308c\u308b\u3053\u3068\u304c\u3042\u308b\u3002\u3053\u306e\u4fa1\u683c\u30ae\u30e3\u30c3\u30d7\u3092\u57cb\u3081\u308b\u305f\u3081\u306b\u3001\u73fe\u5730\u751f\u7523\u306e\u62e1\u5927\u3084\u30a4\u30f3\u30c9\u5e02\u5834\u5411\u3051\u5c02\u7528\u5546\u54c1\u306e\u958b\u767a\u304c\u6025\u52d9\u3068\u306a\u3063\u3066\u3044\u308b\u3002<\/p>\n\n<h2>\u4e21\u30d6\u30e9\u30f3\u30c9\u306e\u6bd4\u8f03\u5206\u6790\uff1a\u6210\u529f\u8981\u56e0\u3068\u8ab2\u984c<\/h2>\n<h3>\u51fa\u5e97\u6226\u7565\u306e\u6bd4\u8f03<\/h3>\n<p>\u30e6\u30cb\u30af\u30ed\u3068\u7121\u5370\u826f\u54c1\u306e\u30a4\u30f3\u30c9\u6226\u7565\u3092\u6bd4\u8f03\u3059\u308b\u3068\u3001\u3044\u304f\u3064\u304b\u306e\u660e\u78ba\u306a\u9055\u3044\u304c\u6d6e\u304b\u3073\u4e0a\u304c\u308b\u3002\u30e6\u30cb\u30af\u30ed\u306f\u9032\u51fa\u5f8c\u308f\u305a\u304b6\u5e74\u306718\u5e97\u8217\u307e\u3067\u62e1\u5927\u3059\u308b\u7a4d\u6975\u7684\u306a\u51fa\u5e97\u6226\u7565\u3092\u53d6\u3063\u3066\u3044\u308b\u306e\u306b\u5bfe\u3057\u3001\u7121\u5370\u826f\u54c1\u306f\u30ea\u30e9\u30a4\u30a2\u30f3\u30b9\u3068\u306e\u5354\u696d\u3092\u6df1\u5316\u3055\u305b\u306a\u304c\u3089\u614e\u91cd\u306b\u5c55\u958b\u3057\u3066\u3044\u308b\u3002<\/p>\n<p>\u7acb\u5730\u6226\u7565\u3067\u306f\u3001\u4e21\u30d6\u30e9\u30f3\u30c9\u3068\u3082Tier1\u90fd\u5e02\u306e\u9ad8\u7d1a\u30e2\u30fc\u30eb\u3092\u4e2d\u5fc3\u306b\u51fa\u5e97\u3057\u3066\u3044\u308b\u304c\u3001\u4eca\u5f8c\u306e\u6210\u9577\u306b\u306f<a href=\"https:\/\/india-marketing.jp\/business\/tier2\/\">Tier2\u90fd\u5e02<\/a>\u3078\u306e\u5c55\u958b\u304c\u4e0d\u53ef\u6b20\u3068\u306a\u308b\u3002\u30a4\u30f3\u30c9\u306e\u6d88\u8cbb\u6210\u9577\u306e\u4e3b\u5f79\u306f\u3001\u30d7\u30cd\u30fc\u3001\u30a2\u30fc\u30e1\u30c0\u30d0\u30fc\u30c9\u3001\u30b8\u30e3\u30a4\u30d7\u30fc\u30eb\u3001\u30c1\u30e3\u30f3\u30c7\u30a3\u30fc\u30ac\u30eb\u3068\u3044\u3063\u305f\u5730\u65b9\u90fd\u5e02\u306b\u79fb\u308a\u3064\u3064\u3042\u308a\u3001\u3053\u308c\u3089\u306e\u5e02\u5834\u3092\u3044\u304b\u306b\u958b\u62d3\u3059\u308b\u304b\u304c\u4e2d\u9577\u671f\u7684\u306a\u8ab2\u984c\u3067\u3042\u308b\u3002<\/p>\n\n<h3>\u30c7\u30b8\u30bf\u30eb\u6226\u7565\u306e\u9055\u3044<\/h3>\n<p>\u30c7\u30b8\u30bf\u30eb\u6226\u7565\u306b\u304a\u3044\u3066\u3082\u4e21\u8005\u306f\u5bfe\u7167\u7684\u3060\u3002\u30e6\u30cb\u30af\u30ed\u306f\u81ea\u793eEC\u306b\u96c6\u4e2d\u3059\u308b\u6226\u7565\u3092\u53d6\u308a\u3001\u30d6\u30e9\u30f3\u30c9\u306e\u4e16\u754c\u89b3\u3092\u76f4\u63a5\u30b3\u30f3\u30c8\u30ed\u30fc\u30eb\u3059\u308b\u3053\u3068\u3092\u91cd\u8996\u3057\u3066\u3044\u308b\u3002\u4e00\u65b9\u3001\u30a4\u30f3\u30c9\u306eEC\u5e02\u5834\u306fFlipkart\u3068Amazon 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class=\"p-blogParts post_content\" data-partsID=\"1001\">\n<div class=\"swell-block-fullWide pc-py-60 sp-py-60 alignfull\" style=\"background-color:#094309\"><div class=\"swell-block-fullWide__inner l-container\">\n<div class=\"wp-block-columns\">\n<div class=\"wp-block-column\">\n<h3 class=\"wp-block-heading has-text-align-center is-style-section_ttl u-mb-ctrl u-mb-10 has-white-color has-text-color has-link-color wp-elements-1\">\u30a4\u30f3\u30c9\u9032\u51fa\u652f\u63f4\u4e8b\u696d\u306e\u8cc7\u6599\u30c0\u30a6\u30f3\u30ed\u30fc\u30c9<\/h3>\n\n\n\n<p class=\"has-text-align-center has-white-color has-text-color has-link-color wp-elements-2 wp-block-paragraph\"><strong>14\u5104\u4eba\u306e\u30a4\u30f3\u30c9\u5e02\u5834\u3092\u653b\u3081\u308b<\/strong>\u306b\u306f<\/p>\n\n\n\n<div class=\"wp-block-columns are-vertically-aligned-center\">\n<div class=\"wp-block-column is-vertically-aligned-center\" style=\"flex-basis:35%\">\n<figure class=\"wp-block-image size-large size_xs\"><img decoding=\"async\" width=\"1024\" height=\"576\" src=\"http:\/\/india-marketing.jp\/wp-content\/uploads\/2026\/03\/2-1024x576.jpg\" alt=\"\" class=\"wp-image-275\" srcset=\"https:\/\/india-marketing.jp\/wp-content\/uploads\/2026\/03\/2-1024x576.jpg 1024w, https:\/\/india-marketing.jp\/wp-content\/uploads\/2026\/03\/2-300x169.jpg 300w, https:\/\/india-marketing.jp\/wp-content\/uploads\/2026\/03\/2-768x432.jpg 768w, https:\/\/india-marketing.jp\/wp-content\/uploads\/2026\/03\/2.jpg 1280w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center\" style=\"flex-basis:30%\">\n<ul class=\"wp-block-list -list-under-dashed\">\n<li class=\"has-white-color has-text-color has-link-color wp-elements-3\">\u30a4\u30f3\u30c9\u306b\u3064\u3044\u3066\u307e\u305a\u306f\u77e5\u3063\u3066\u307f\u308b<\/li>\n\n\n\n<li class=\"has-white-color has-text-color has-link-color wp-elements-4\">\u4e2d\u6771\u30fb\u30a2\u30d5\u30ea\u30ab\u9032\u51fa\u306e\u62e0\u70b9\u3068\u3057\u3066<\/li>\n\n\n\n<li class=\"has-white-color has-text-color has-link-color wp-elements-5\">\u307e\u305a\u306f\u81ea\u793e\u306e\u30c6\u30b9\u30c8\u3092\u3057\u305f\u3044<\/li>\n<\/ul>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center\" style=\"flex-basis:35%\">\n<div class=\"swell-block-button -size-l is-style-more_btn\"><a href=\"https:\/\/india-marketing.jp\/india\/\" rel=\"\u30a4\u30f3\u30c9\u306e\u9032\u51fa\u652f\u63f4\u306b\u3064\u3044\u3066\" class=\"swell-block-button__link\"><span>\u8cc7\u6599\u306e\u30c0\u30a6\u30f3\u30ed\u30fc\u30c9\u306f\u3053\u3061\u3089<\/span><\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div><\/div>\n<\/div>\n\n<h2>\u65e5\u7cfb\u98df\u54c1\u4f01\u696d\u3078\u306e\u30a4\u30f3\u30d7\u30ea\u30b1\u30fc\u30b7\u30e7\u30f3<\/h2>\n<h3>\u30e6\u30cb\u30af\u30ed\u30fb\u7121\u5370\u826f\u54c1\u306e\u4e8b\u4f8b\u304b\u3089\u5f97\u3089\u308c\u308b5\u3064\u306e\u6559\u8a13<\/h3>\n<p><strong>\u6559\u8a131\uff1a\u9ed2\u5b57\u5316\u306b\u306f\u6700\u4f4e3\u5e74\u306e\u899a\u609f\u3092\u6301\u3064<\/strong><\/p>\n<p>\u30e6\u30cb\u30af\u30ed\u304c3\u5e74\u3067\u9ed2\u5b57\u5316\u3092\u9054\u6210\u3057\u305f\u306e\u306f\u3001\u30a4\u30f3\u30c9\u9032\u51fa\u3068\u3057\u3066\u306f\u975e\u5e38\u306b\u65e9\u3044\u90e8\u985e\u306b\u5165\u308b\u3002\u3057\u304b\u3057\u3001\u3053\u308c\u306f\u540c\u793e\u306e\u30b0\u30ed\u30fc\u30d0\u30eb\u5c55\u958b\u3067\u57f9\u3063\u305f\u77e5\u898b\u3068\u3001\u5341\u5206\u306a\u521d\u671f\u6295\u8cc7\u304c\u3042\u3063\u3066\u3053\u305d\u306e\u6210\u679c\u3067\u3042\u308b\u3002\u65e5\u7cfb\u98df\u54c1\u4f01\u696d\u304c\u30a4\u30f3\u30c9\u5e02\u5834\u3067\u53ce\u76ca\u5316\u3059\u308b\u306b\u306f\u3001\u6700\u4f4e3\u301c5\u5e74\u306e\u6642\u9593\u8ef8\u3067\u4e8b\u696d\u8a08\u753b\u3092\u7acb\u3066\u308b\u3079\u304d\u3060\u3002<\/p>\n<p><strong>\u6559\u8a132\uff1a\u73fe\u5730\u30d1\u30fc\u30c8\u30ca\u30fc\u306e\u9078\u5b9a\u304c\u6210\u5426\u3092\u5206\u3051\u308b<\/strong><\/p>\n<p>\u7121\u5370\u826f\u54c1\u304c\u30ea\u30e9\u30a4\u30a2\u30f3\u30b9\u3068\u7d44\u3093\u3060\u3088\u3046\u306b\u3001\u30a4\u30f3\u30c9\u5e02\u5834\u3067\u306f\u4fe1\u983c\u3067\u304d\u308b\u73fe\u5730\u30d1\u30fc\u30c8\u30ca\u30fc\u3068\u306e\u5354\u696d\u304c\u6975\u3081\u3066\u91cd\u8981\u3067\u3042\u308b\u3002\u98df\u54c1\u696d\u754c\u306b\u304a\u3044\u3066\u306f\u3001<a href=\"https:\/\/india-marketing.jp\/business\/fssai\/\">FSSAI\uff08\u30a4\u30f3\u30c9\u98df\u54c1\u5b89\u5168\u57fa\u6e96\u5c40\uff09<\/a>\u306e\u8a31\u8a8d\u53ef\u53d6\u5f97\u3001\u30b3\u30fc\u30eb\u30c9\u30c1\u30a7\u30fc\u30f3\u306e\u69cb\u7bc9\u3001\u73fe\u5730\u306e\u6d41\u901a\u7db2\u3078\u306e\u30a2\u30af\u30bb\u30b9\u306a\u3069\u3001\u73fe\u5730\u30d1\u30fc\u30c8\u30ca\u30fc\u306a\u3057\u306b\u306f\u89e3\u6c7a\u56f0\u96e3\u306a\u8ab2\u984c\u304c\u591a\u3044\u3002<\/p>\n<p><strong>\u6559\u8a133\uff1a\u4fa1\u683c\u6226\u7565\u306f\u300c\u30a4\u30f3\u30c9\u57fa\u6e96\u300d\u3067\u8a2d\u8a08\u3059\u308b<\/strong><\/p>\n<p>\u65e5\u672c\u306e\u300c\u624b\u9803\u306a\u4fa1\u683c\u300d\u304c\u30a4\u30f3\u30c9\u3067\u306f\u300c\u30d7\u30ec\u30df\u30a2\u30e0\u4fa1\u683c\u300d\u306b\u306a\u308a\u5f97\u308b\u3002\u98df\u54c1\u4f01\u696d\u306f\u3001\u73fe\u5730\u306e\u8cfc\u8cb7\u529b\u306b\u5408\u308f\u305b\u305f\u4fa1\u683c\u5e2f\u306e\u5546\u54c1\u3092\u958b\u767a\u3059\u308b\u304b\u3001\u660e\u78ba\u306b\u30d7\u30ec\u30df\u30a2\u30e0\u30bb\u30b0\u30e1\u30f3\u30c8\u3092\u72d9\u3046\u304b\u3001\u6226\u7565\u3092\u660e\u78ba\u306b\u3059\u3079\u304d\u3067\u3042\u308b\u3002\u4e2d\u9014\u534a\u7aef\u306a\u4fa1\u683c\u5e2f\u306f\u6700\u3082\u5931\u6557\u30ea\u30b9\u30af\u304c\u9ad8\u3044\u3002<\/p>\n<p><strong>\u6559\u8a134\uff1a\u30ed\u30fc\u30ab\u30e9\u30a4\u30bc\u30fc\u30b7\u30e7\u30f3\u306f\u300c\u5473\u300d\u3060\u3051\u3067\u306a\u304f\u300c\u4f53\u9a13\u5168\u4f53\u300d\u306b\u53ca\u3076<\/strong><\/p>\n<p>\u30e6\u30cb\u30af\u30ed\u304c\u5546\u54c1\u306e\u30b5\u30a4\u30ba\u3084\u30ab\u30e9\u30fc\u3092\u30a4\u30f3\u30c9\u5e02\u5834\u5411\u3051\u306b\u8abf\u6574\u3057\u3066\u3044\u308b\u3088\u3046\u306b\u3001\u98df\u54c1\u4f01\u696d\u3082\u30b9\u30d1\u30a4\u30b9\u306e\u914d\u5408\u3084\u7518\u3055\u306e\u5ea6\u5408\u3044\u3060\u3051\u3067\u306a\u304f\u3001\u30d1\u30c3\u30b1\u30fc\u30b8\u30c7\u30b6\u30a4\u30f3\u3001\u8ca9\u58f2\u30c1\u30e3\u30cd\u30eb\u3001\u30d7\u30ed\u30e2\u30fc\u30b7\u30e7\u30f3\u624b\u6cd5\u306b\u81f3\u308b\u307e\u3067\u3001\u5305\u62ec\u7684\u306a\u30ed\u30fc\u30ab\u30e9\u30a4\u30bc\u30fc\u30b7\u30e7\u30f3\u304c\u6c42\u3081\u3089\u308c\u308b\u3002<\/p>\n<p><strong>\u6559\u8a135\uff1aTier2\u90fd\u5e02\u3092\u898b\u636e\u3048\u305f\u6bb5\u968e\u7684\u5c55\u958b<\/strong><\/p>\n<p>\u307e\u305a\u306f\u30c7\u30ea\u30fcNCR\u3001\u30e0\u30f3\u30d0\u30a4\u3001\u30d0\u30f3\u30ac\u30ed\u30fc\u30eb\u3068\u3044\u3063\u305fTier1\u90fd\u5e02\u3067\u5e02\u5834\u3092\u691c\u8a3c\u3057\u3001\u6210\u529f\u30e2\u30c7\u30eb\u3092\u78ba\u7acb\u3057\u305f\u4e0a\u3067\u3001Tier2\u90fd\u5e02\u3078\u306e\u5c55\u958b\u3092\u56f3\u308b\u306e\u304c\u73fe\u5b9f\u7684\u306a\u30a2\u30d7\u30ed\u30fc\u30c1\u3067\u3042\u308b\u3002<a href=\"https:\/\/india-marketing.jp\/business\/india\/\">\u30a4\u30f3\u30c9\u5e02\u5834<\/a>\u306f\u4e00\u8db3\u98db\u3073\u306b\u5168\u56fd\u5c55\u958b\u3067\u304d\u308b\u307b\u3069\u5358\u7d14\u3067\u306f\u306a\u3044\u3002<\/p>\n\n<h3>\u98df\u54c1\u4f01\u696d\u7279\u6709\u306e\u8003\u616e\u4e8b\u9805<\/h3>\n<p>\u65e5\u7cfb\u98df\u54c1\u4f01\u696d\u304c\u30a4\u30f3\u30c9\u306b\u9032\u51fa\u3059\u308b\u969b\u306b\u306f\u3001\u5c0f\u58f2\u30d6\u30e9\u30f3\u30c9\u3068\u306f\u7570\u306a\u308b\u7279\u6709\u306e\u8ab2\u984c\u304c\u3042\u308b\u3002\u307e\u305a\u3001\u30a4\u30f3\u30c9\u306b\u306f\u4e16\u754c\u6700\u5927\u306e\u30d9\u30b8\u30bf\u30ea\u30a2\u30f3\u4eba\u53e3\u304c\u5b58\u5728\u3057\u3001\u5b97\u6559\u7684\u30fb\u6587\u5316\u7684\u306a\u98df\u306e\u5236\u7d04\u3092\u7406\u89e3\u3059\u308b\u3053\u3068\u304c\u4e0d\u53ef\u6b20\u3067\u3042\u308b\u3002\u307e\u305f\u3001\u30a4\u30f3\u30c9\u306e\u98df\u54c1\u5b89\u5168\u898f\u5236\u306f\u3053\u3053\u6570\u5e74\u6025\u901f\u306b\u6574\u5099\u304c\u9032\u3093\u3067\u304a\u308a\u3001FSSAI\u3078\u306e\u767b\u9332\u3084\u8868\u793a\u898f\u5236\u3078\u306e\u5bfe\u5fdc\u306f\u5fc5\u9808\u3067\u3042\u308b\u3002<\/p>\n<p>\u30b3\u30fc\u30eb\u30c9\u30c1\u30a7\u30fc\u30f3\u306b\u3064\u3044\u3066\u3082\u3001\u30a4\u30f3\u30c9\u3067\u306f\u51b7\u8535\u6d41\u901a\u30a4\u30f3\u30d5\u30e9\u304c\u767a\u5c55\u9014\u4e0a\u306b\u3042\u308a\u3001\u7279\u306b\u751f\u9bae\u98df\u54c1\u3084\u4e73\u88fd\u54c1\u3092\u6271\u3046\u4f01\u696d\u306b\u3068\u3063\u3066\u306f\u5927\u304d\u306a\u30cf\u30fc\u30c9\u30eb\u3068\u306a\u308b\u3002\u4e00\u65b9\u3067\u3001\u3053\u306e\u8ab2\u984c\u306f\u88cf\u3092\u8fd4\u305b\u3070\u3001\u51b7\u8535\u6d41\u901a\u306e\u6574\u5099\u304c\u9032\u3080\u904e\u7a0b\u3067\u5148\u884c\u8005\u5229\u76ca\u3092\u7372\u5f97\u3067\u304d\u308b\u53ef\u80fd\u6027\u3092\u793a\u3057\u3066\u3044\u308b\u3002<\/p>\n\n<h2>\u30a4\u30f3\u30c9\u5c0f\u58f2\u5e02\u5834\u306e\u4eca\u5f8c\u306e\u5c55\u671b<\/h2>\n<p>\u30a4\u30f3\u30c9\u306e\u7d44\u7e54\u7684\u5c0f\u58f2\uff08\u30e2\u30c0\u30f3\u30ea\u30c6\u30fc\u30eb\uff09\u306f\u5168\u5c0f\u58f2\u58f2\u4e0a\u306e10%\u7a0b\u5ea6\u306b\u904e\u304e\u305a\u3001\u6b8b\u308a\u306e90%\u306f\u4f1d\u7d71\u7684\u306a\u5c0f\u898f\u6a21\u5e97\u8217\uff08\u30ad\u30e9\u30ca\u30b9\u30c8\u30a2\uff09\u304c\u5360\u3081\u3066\u3044\u308b\u3002\u3053\u306e\u69cb\u9020\u306f\u4eca\u5f8c10\u5e74\u3067\u5927\u304d\u304f\u5909\u5316\u3059\u308b\u3068\u4e88\u6e2c\u3055\u308c\u3066\u304a\u308a\u3001\u30e2\u30c0\u30f3\u30ea\u30c6\u30fc\u30eb\u306e\u6bd4\u7387\u306f2030\u5e74\u307e\u3067\u306b20\u301c25%\u306b\u9054\u3059\u308b\u898b\u901a\u3057\u3067\u3042\u308b\u3002<\/p>\n<p>\u3053\u306e\u5909\u5316\u306f\u3001\u65e5\u7cfb\u98df\u54c1\u4f01\u696d\u306b\u3068\u3063\u3066\u5927\u304d\u306a\u30c1\u30e3\u30f3\u30b9\u3067\u3042\u308b\u3002\u30e2\u30c0\u30f3\u30ea\u30c6\u30fc\u30eb\u306e\u62e1\u5927\u306b\u4f34\u3044\u3001\u54c1\u8cea\u306e\u9ad8\u3044\u8f38\u5165\u98df\u54c1\u3084\u30d7\u30ec\u30df\u30a2\u30e0\u98df\u54c1\u3078\u306e\u9700\u8981\u3082\u62e1\u5927\u3059\u308b\u3002\u307e\u305f\u3001D2C\uff08Direct to Consumer\uff09\u30e2\u30c7\u30eb\u306e\u53f0\u982d\u306b\u3088\u308a\u3001\u5f93\u6765\u306e\u6d41\u901a\u7d4c\u8def\u3092\u7d4c\u7531\u305b\u305a\u306b\u6d88\u8cbb\u8005\u306b\u76f4\u63a5\u30ea\u30fc\u30c1\u3059\u308b\u624b\u6cd5\u3082\u73fe\u5b9f\u7684\u306b\u306a\u308a\u3064\u3064\u3042\u308b\u3002<\/p>\n\n<h2>\u307e\u3068\u3081\uff1a\u30a4\u30f3\u30c9\u5e02\u5834\u653b\u7565\u306e\u30ed\u30fc\u30c9\u30de\u30c3\u30d7<\/h2>\n<p>\u30e6\u30cb\u30af\u30ed\u3068\u7121\u5370\u826f\u54c1\u306e\u30a4\u30f3\u30c9\u9032\u51fa\u306f\u3001\u65e5\u7cfb\u4f01\u696d\u304c\u30a4\u30f3\u30c9\u5e02\u5834\u3067\u6210\u529f\u3059\u308b\u305f\u3081\u306e\u8cb4\u91cd\u306a\u5148\u884c\u4e8b\u4f8b\u3092\u63d0\u4f9b\u3057\u3066\u3044\u308b\u3002\u4e21\u30d6\u30e9\u30f3\u30c9\u306e\u6226\u7565\u304b\u3089\u6d6e\u304b\u3073\u4e0a\u304c\u308b\u306e\u306f\u3001\u300c\u9577\u671f\u7684\u8996\u70b9\u3067\u306e\u30b3\u30df\u30c3\u30c8\u30e1\u30f3\u30c8\u300d\u300c\u9069\u5207\u306a\u73fe\u5730\u30d1\u30fc\u30c8\u30ca\u30fc\u306e\u9078\u5b9a\u300d\u300c\u5fb9\u5e95\u3057\u305f\u30ed\u30fc\u30ab\u30e9\u30a4\u30bc\u30fc\u30b7\u30e7\u30f3\u300d\u3068\u3044\u30463\u3064\u306e\u5171\u901a\u539f\u5247\u3067\u3042\u308b\u3002<\/p>\n<p>\u65e5\u7cfb\u98df\u54c1\u4f01\u696d\u304c\u30a4\u30f3\u30c9\u5e02\u5834\u306b\u53c2\u5165\u3059\u308b\u969b\u306f\u3001\u3053\u308c\u3089\u306e\u5148\u884c\u4e8b\u4f8b\u3092\u53c2\u8003\u306b\u3057\u3064\u3064\u3001\u98df\u54c1\u7279\u6709\u306e\u898f\u5236\u5bfe\u5fdc\u3084<a href=\"https:\/\/india-marketing.jp\/business\/culture-gap\/\">\u6587\u5316\u7684\u30ae\u30e3\u30c3\u30d7<\/a>\u3078\u306e\u5bfe\u7b56\u3092\u52a0\u3048\u305f\u3001\u5305\u62ec\u7684\u306a\u9032\u51fa\u6226\u7565\u3092\u7b56\u5b9a\u3059\u308b\u3053\u3068\u304c\u6210\u529f\u3078\u306e\u9375\u3068\u306a\u308b\u3060\u308d\u3046\u3002<\/p>\n\n\n<div class=\"p-blogParts post_content\" data-partsID=\"377\">\n<div class=\"swell-block-fullWide pc-py-40 sp-py-40 alignfull\" style=\"background-color:#ffffff\" id=\"company-service-docpart\"><div class=\"swell-block-fullWide__inner l-container\">\n<h2 class=\"wp-block-heading is-style-section_ttl u-mb-ctrl u-mb-10\">\u5f0a\u793e\u306e\u4f1a\u793e\u6982\u8981\u8cc7\u6599\u3092\u30c0\u30a6\u30f3\u30ed\u30fc\u30c9<\/h2>\n\n\n\n<p class=\"has-text-align-center wp-block-paragraph\">\u3044\u305f\u3060\u3044\u305f\u5185\u5bb9\u3092\u3082\u3068\u306b\u30e1\u30fc\u30eb\u30a2\u30c9\u30ec\u30b9\u306b\u9001\u4ed8\u3055\u305b\u3066\u3044\u305f\u3060\u304d\u307e\u3059<\/p>\n\n\n<p>\n<div class=\"wpcf7 no-js\" id=\"wpcf7-f376-o1\" lang=\"ja\" dir=\"ltr\" data-wpcf7-id=\"376\">\n<div class=\"screen-reader-response\"><p role=\"status\" aria-live=\"polite\" aria-atomic=\"true\"><\/p> <ul><\/ul><\/div>\n<form action=\"\/en\/wp-json\/wp\/v2\/business\/622#wpcf7-f376-o1\" method=\"post\" class=\"wpcf7-form init\" aria-label=\"\u30b3\u30f3\u30bf\u30af\u30c8\u30d5\u30a9\u30fc\u30e0\" novalidate=\"novalidate\" data-status=\"init\">\n<fieldset class=\"hidden-fields-container\"><input type=\"hidden\" name=\"_wpcf7\" value=\"376\" \/><input type=\"hidden\" name=\"_wpcf7_version\" value=\"6.1.5\" \/><input type=\"hidden\" name=\"_wpcf7_locale\" value=\"ja\" \/><input type=\"hidden\" name=\"_wpcf7_unit_tag\" value=\"wpcf7-f376-o1\" \/><input type=\"hidden\" name=\"_wpcf7_container_post\" value=\"0\" \/><input type=\"hidden\" name=\"_wpcf7_posted_data_hash\" value=\"\" \/><input type=\"hidden\" name=\"_wpcf7_recaptcha_response\" value=\"\" \/>\n<\/fieldset>\n<div class=\"cf7-mini\">\n\t<p><label> \u6c0f\u540d<br \/>\n<span class=\"wpcf7-form-control-wrap\" data-name=\"your-name\"><input size=\"40\" maxlength=\"400\" class=\"wpcf7-form-control wpcf7-text wpcf7-validates-as-required\" autocomplete=\"name\" aria-required=\"true\" aria-invalid=\"false\" value=\"\" type=\"text\" name=\"your-name\" \/><\/span><br \/>\n<\/label>\n\t<\/p>\n\t<p><label> \u4f1a\u793e\u540d<br \/>\n<span class=\"wpcf7-form-control-wrap\" data-name=\"your-company\"><input size=\"40\" maxlength=\"400\" class=\"wpcf7-form-control wpcf7-text wpcf7-validates-as-required\" autocomplete=\"organization\" aria-required=\"true\" aria-invalid=\"false\" value=\"\" type=\"text\" name=\"your-company\" \/><\/span><br \/>\n<\/label>\n\t<\/p>\n\t<p><label> \u30e1\u30fc\u30eb\u30a2\u30c9\u30ec\u30b9<br \/>\n<span class=\"wpcf7-form-control-wrap\" data-name=\"your-email\"><input size=\"40\" maxlength=\"400\" class=\"wpcf7-form-control wpcf7-email wpcf7-validates-as-required wpcf7-text wpcf7-validates-as-email\" autocomplete=\"email\" aria-required=\"true\" aria-invalid=\"false\" value=\"\" type=\"email\" name=\"your-email\" \/><\/span><br \/>\n<\/label>\n\t<\/p>\n\t<div class=\"cf7-mini__consent\">\n\t\t<p><span class=\"cf7-mini__consent-text\">\u9001\u4fe1\u3092\u3082\u3063\u3066 <a href=\"\/privacypolicy\" target=\"_blank\" rel=\"noopener\">\u30d7\u30e9\u30a4\u30d0\u30b7\u30fc\u30dd\u30ea\u30b7\u30fc<\/a> \u306b\u540c\u610f\u3057\u305f\u3082\u306e\u3068\u3057\u307e\u3059<\/span>\n\t\t<\/p>\n\t<\/div>\n\t<p><input class=\"wpcf7-form-control wpcf7-submit has-spinner cf7-mini__submit\" type=\"submit\" value=\"\u9001\u4fe1\" \/>\n\t<\/p>\n<\/div><div class=\"wpcf7-response-output\" aria-hidden=\"true\"><\/div>\n<\/form>\n<\/div>\n<\/p>\n<\/div><\/div>\n<\/div>\n\n\n\n<h2 id=\"faq\" class=\"wp-block-heading\">\u3088\u304f\u3042\u308b\u8cea\u554f<\/h2>\n\n\n<dl class=\"swell-block-faq\" data-q=\"col-text\" data-a=\"col-text\">\n<div class=\"swell-block-faq__item\"><dt class=\"faq_q\">\u30e6\u30cb\u30af\u30ed\u306e\u30a4\u30f3\u30c9\u4e8b\u696d\u306f\u3069\u306e\u3088\u3046\u306b\u5c55\u958b\u3057\u3066\u3044\u307e\u3059\u304b\uff1f<\/dt><dd class=\"faq_a\">\n<p 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u304b\uff1f\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"<p>\u53ce\u76ca\u5316\u306b\u6570\u5e74\u306e\u6642\u9593\u8ef8\u3092\u898b\u8fbc\u3080\u3053\u3068\u3001\u4fe1\u983c\u3067\u304d\u308b\u73fe\u5730\u30d1\u30fc\u30c8\u30ca\u30fc\u3092\u9078\u3076\u3053\u3068\u3001\u4fa1\u683c\u6226\u7565\u3092\u30a4\u30f3\u30c9\u57fa\u6e96\u3067\u8a2d\u8a08\u3059\u308b\u3053\u3068\u3001\u5473\u3060\u3051\u3067\u306a\u304f\u30d1\u30c3\u30b1\u30fc\u30b8\u30fb\u30c1\u30e3\u30cd\u30eb\u30fb\u8ca9\u4fc3\u307e\u3067\u542b\u3081\u305f\u5305\u62ec\u7684\u30ed\u30fc\u30ab\u30e9\u30a4\u30bc\u30fc\u30b7\u30e7\u30f3\u3092\u884c\u3046\u3053\u3068\u3001Tier1\u90fd\u5e02\u3067\u6210\u529f\u30e2\u30c7\u30eb\u3092\u78ba\u7acb\u3057\u3066\u304b\u3089Tier2\u90fd\u5e02\u3078\u6bb5\u968e\u5c55\u958b\u3059\u308b\u3053\u3068\u304c\u6559\u8a13\u3067\u3059\u3002\u3042\u308f\u305b\u3066\u3001\u30d9\u30b8\u30bf\u30ea\u30a2\u30f3\u5bfe\u5fdc\u3084FSSAI\u767b\u9332\u306a\u3069\u98df\u54c1\u7279\u6709\u306e\u5bfe\u5fdc\u3092\u52a0\u3048\u308b\u5fc5\u8981\u304c\u3042\u308a\u307e\u3059\u3002<\\\/p>\"}}]}<\/script>\n\n\n<h2>\u53c2\u8003\u30c7\u30fc\u30bf\u30bd\u30fc\u30b9<\/h2>\n<ul>\n<li><a href=\"https:\/\/www.fastretailing.com\/jp\/group\/strategy\/southasia.html\" target=\"_blank\" rel=\"noopener\">\u30d5\u30a1\u30fc\u30b9\u30c8\u30ea\u30c6\u30a4\u30ea\u30f3\u30b0 \u5357\u30a2\u30b8\u30a2\u6226\u7565<\/a><\/li>\n<li><a href=\"https:\/\/www.business-standard.com\/companies\/news\/uniqlo-targets-44-per-cent-growth-in-fy26-plans-to-make-india-sourcing-hub-126030500966_1.html\" target=\"_blank\" rel=\"noopener\">Business Standard &#8211; Uniqlo India FY26 Growth Target<\/a><\/li>\n<li><a href=\"https:\/\/www.jetro.go.jp\/biznews\/2023\/11\/62a5859f2ee2a410.html\" target=\"_blank\" rel=\"noopener\">JETRO &#8211; \u7121\u5370\u826f\u54c1\u30a4\u30f3\u30c9\u5927\u578b\u5e97\u8217<\/a><\/li>\n<li><a href=\"https:\/\/www.uniqlo.com\/jp\/ja\/contents\/corp\/press-release\/2025\/06\/25062515_store.html\" target=\"_blank\" rel=\"noopener\">\u30e6\u30cb\u30af\u30ed \u30d0\u30f3\u30ac\u30ed\u30fc\u30eb\u5e97\u30aa\u30fc\u30d7\u30f3\u30ea\u30ea\u30fc\u30b9<\/a><\/li>\n<li><a href=\"https:\/\/www.ryohin-keikaku.jp\/news\/2024_0930_02.html\" target=\"_blank\" rel=\"noopener\">\u826f\u54c1\u8a08\u753b \u30a4\u30f3\u30c9\u73fe\u5730\u6cd5\u4eba\u8a2d\u7acb\u30ea\u30ea\u30fc\u30b9<\/a><\/li>\n<\/ul>\n\n<div class=\"p-blogParts post_content\" data-partsID=\"1001\">\n<div class=\"swell-block-fullWide pc-py-60 sp-py-60 alignfull\" style=\"background-color:#094309\"><div class=\"swell-block-fullWide__inner l-container\">\n<div class=\"wp-block-columns\">\n<div class=\"wp-block-column\">\n<h3 class=\"wp-block-heading has-text-align-center is-style-section_ttl u-mb-ctrl u-mb-10 has-white-color has-text-color has-link-color wp-elements-6\">\u30a4\u30f3\u30c9\u9032\u51fa\u652f\u63f4\u4e8b\u696d\u306e\u8cc7\u6599\u30c0\u30a6\u30f3\u30ed\u30fc\u30c9<\/h3>\n\n\n\n<p class=\"has-text-align-center has-white-color has-text-color has-link-color wp-elements-7 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style=\"flex-basis:30%\">\n<ul class=\"wp-block-list -list-under-dashed\">\n<li class=\"has-white-color has-text-color has-link-color wp-elements-8\">\u30a4\u30f3\u30c9\u306b\u3064\u3044\u3066\u307e\u305a\u306f\u77e5\u3063\u3066\u307f\u308b<\/li>\n\n\n\n<li class=\"has-white-color has-text-color has-link-color wp-elements-9\">\u4e2d\u6771\u30fb\u30a2\u30d5\u30ea\u30ab\u9032\u51fa\u306e\u62e0\u70b9\u3068\u3057\u3066<\/li>\n\n\n\n<li class=\"has-white-color has-text-color has-link-color wp-elements-10\">\u307e\u305a\u306f\u81ea\u793e\u306e\u30c6\u30b9\u30c8\u3092\u3057\u305f\u3044<\/li>\n<\/ul>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center\" style=\"flex-basis:35%\">\n<div class=\"swell-block-button -size-l is-style-more_btn\"><a href=\"https:\/\/india-marketing.jp\/india\/\" rel=\"\u30a4\u30f3\u30c9\u306e\u9032\u51fa\u652f\u63f4\u306b\u3064\u3044\u3066\" 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