{"id":625,"date":"2026-03-26T19:07:57","date_gmt":"2026-03-26T10:07:57","guid":{"rendered":"https:\/\/india-marketing.jp\/business\/yakult-india-success\/"},"modified":"2026-09-24T22:03:57","modified_gmt":"2026-09-24T13:03:57","slug":"yakult-india-success","status":"publish","type":"business","link":"https:\/\/india-marketing.jp\/en\/business\/yakult-india-success\/","title":{"rendered":"Yakult's success story in India | The full strategy behind creating a probiotics market from nothing"},"content":{"rendered":"\n<div class=\"disclaimer-asof\" style=\"border:1px solid #e0e0e0;background:#fafafa;padding:16px 18px;margin:0 0 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href=\"https:\/\/india-marketing.jp\/business\/tier2\/\">Tier2\u30fbTier3\u90fd\u5e02<\/a>\u3078\u306e\u6d78\u900f\u306b\u3082\u6210\u529f\u3057\u3066\u304a\u308a\u3001\u3053\u308c\u306f\u30e4\u30af\u30eb\u30c8\u30ec\u30c7\u30a3\u3068\u5e97\u982d\u8ca9\u58f2\u306e\u7d44\u307f\u5408\u308f\u305b\u306b\u3088\u308b\u30cf\u30a4\u30d6\u30ea\u30c3\u30c9\u30e2\u30c7\u30eb\u306e\u6210\u679c\u3067\u3042\u308b\u3002<\/p>\n\n<h2>\u5546\u54c1\u6226\u7565\uff1a\u30a4\u30f3\u30c9\u5e02\u5834\u3078\u306e\u9069\u5fdc<\/h2>\n<h3>\u30aa\u30ea\u30b8\u30ca\u30eb\u30e4\u30af\u30eb\u30c8\u304b\u3089\u306e\u5546\u54c1\u62e1\u5927<\/h3>\n<p>\u30e4\u30af\u30eb\u30c8\u306f\u5f53\u521d\u3001\u4e16\u754c\u5171\u901a\u306e\u30aa\u30ea\u30b8\u30ca\u30eb\u88fd\u54c1\u3067\u30a4\u30f3\u30c9\u5e02\u5834\u306b\u53c2\u5165\u3057\u305f\u304c\u3001\u305d\u306e\u5f8c\u3001\u30a4\u30f3\u30c9\u306e\u6d88\u8cbb\u8005\u30cb\u30fc\u30ba\u306b\u5408\u308f\u305b\u305f\u5546\u54c1\u5c55\u958b\u3092\u884c\u3063\u3066\u3044\u308b\u30022018\u5e74\u306b\u306f\u5065\u5eb7\u610f\u8b58\u306e\u9ad8\u307e\u308a\u306b\u5bfe\u5fdc\u3057\u3066\u300c\u30e4\u30af\u30eb\u30c8\u30e9\u30a4\u30c8\u300d\uff08\u4f4e\u30ab\u30ed\u30ea\u30fc\u7248\uff09\u3092\u767a\u58f2\u3057\u3001\u3055\u3089\u306b\u30de\u30f3\u30b4\u30fc\u30d5\u30ec\u30fc\u30d0\u30fc\u306a\u3069\u30a4\u30f3\u30c9\u6d88\u8cbb\u8005\u306e\u55dc\u597d\u306b\u5408\u308f\u305b\u305f\u65b0\u30d5\u30ec\u30fc\u30d0\u30fc\u3082\u6295\u5165\u3057\u3066\u3044\u308b\u3002<\/p>\n<p>\u3053\u306e\u5546\u54c1\u6226\u7565\u306f\u3001\u300c\u30b3\u30a2\u306e\u54c1\u8cea\u306f\u7dad\u6301\u3057\u3064\u3064\u3001\u30ed\u30fc\u30ab\u30eb\u306e\u55dc\u597d\u306b\u5408\u308f\u305b\u305f \u30d0\u30ea\u30a8\u30fc\u30b7\u30e7\u30f3\u3092\u5c55\u958b\u3059\u308b\u300d\u3068\u3044\u3046\u3001<a href=\"https:\/\/india-marketing.jp\/business\/localization\/\">\u30ed\u30fc\u30ab\u30e9\u30a4\u30bc\u30fc\u30b7\u30e7\u30f3<\/a>\u306e\u738b\u9053\u3092\u4f53\u73fe\u3057\u3066\u3044\u308b\u3002\u5168\u304f\u5225\u306e\u5546\u54c1\u3092\u4f5c\u308b\u306e\u3067\u306f\u306a\u304f\u3001\u30e4\u30af\u30eb\u30c8\u306e\u6838\u5fc3\u3067\u3042\u308b\u300c\u30b7\u30ed\u30bf\u682a\uff08L. casei strain Shirota\uff09\u300d\u306e\u54c1\u8cea\u3092\u5b88\u308a\u306a\u304c\u3089\u3001\u30d5\u30ec\u30fc\u30d0\u30fc\u3084\u30ab\u30ed\u30ea\u30fc\u3067\u9078\u629e\u80a2\u3092\u5e83\u3052\u308b\u30a2\u30d7\u30ed\u30fc\u30c1\u3060\u3002<\/p>\n\n<h3>\u4fa1\u683c\u8a2d\u5b9a\u3068\u5bb9\u91cf\u306e\u5de5\u592b<\/h3>\n<p>\u30a4\u30f3\u30c9\u306b\u304a\u3051\u308b\u30e4\u30af\u30eb\u30c8\u306e\u4fa1\u683c\u8a2d\u5b9a\u306f\u3001\u5e02\u5834\u306e\u73fe\u5b9f\u3092\u8e0f\u307e\u3048\u305f\u3082\u306e\u3068\u306a\u3063\u3066\u3044\u308b\u30021\u672c\u3042\u305f\u308a\u306e\u4fa1\u683c\u306f\u624b\u9803\u306b\u6291\u3048\u3064\u3064\u3001\u8907\u6570\u672c\u30d1\u30c3\u30af\u3067\u306e\u307e\u3068\u3081\u8cb7\u3044\u4fc3\u9032\u3084\u3001\u5b9a\u671f\u8cfc\u5165\u306b\u3088\u308b\u5272\u5f15\u306a\u3069\u3001\u6d88\u8cbb\u8005\u306e\u30ea\u30d4\u30fc\u30c8\u8cfc\u5165\u3092\u4fc3\u3059\u4ed5\u7d44\u307f\u3092\u5c0e\u5165\u3057\u3066\u3044\u308b\u3002\u307e\u305f\u3001\u30a4\u30f3\u30c9\u5e02\u5834\u7279\u6709\u306e\u300c\u5c11\u91cf\u30fb\u4f4e\u4fa1\u683c\u300d\u5fd7\u5411\u306b\u5bfe\u5fdc\u3057\u305f\u5bb9\u91cf\u8a2d\u5b9a\u3082\u3001\u5e02\u5834\u6d78\u900f\u306e\u91cd\u8981\u306a\u8981\u56e0\u3068\u306a\u3063\u3066\u3044\u308b\u3002<\/p>\n\n\n\n<div class=\"p-blogParts post_content\" data-partsID=\"1001\">\n<div class=\"swell-block-fullWide pc-py-60 sp-py-60 alignfull\" style=\"background-color:#094309\"><div class=\"swell-block-fullWide__inner l-container\">\n<div class=\"wp-block-columns\">\n<div class=\"wp-block-column\">\n<h3 class=\"wp-block-heading has-text-align-center is-style-section_ttl u-mb-ctrl u-mb-10 has-white-color has-text-color has-link-color wp-elements-1\">\u30a4\u30f3\u30c9\u9032\u51fa\u652f\u63f4\u4e8b\u696d\u306e\u8cc7\u6599\u30c0\u30a6\u30f3\u30ed\u30fc\u30c9<\/h3>\n\n\n\n<p class=\"has-text-align-center has-white-color has-text-color has-link-color wp-elements-2 wp-block-paragraph\"><strong>14\u5104\u4eba\u306e\u30a4\u30f3\u30c9\u5e02\u5834\u3092\u653b\u3081\u308b<\/strong>\u306b\u306f<\/p>\n\n\n\n<div class=\"wp-block-columns are-vertically-aligned-center\">\n<div class=\"wp-block-column is-vertically-aligned-center\" style=\"flex-basis:35%\">\n<figure class=\"wp-block-image size-large size_xs\"><img decoding=\"async\" width=\"1024\" height=\"576\" src=\"http:\/\/india-marketing.jp\/wp-content\/uploads\/2026\/03\/2-1024x576.jpg\" alt=\"\" class=\"wp-image-275\" srcset=\"https:\/\/india-marketing.jp\/wp-content\/uploads\/2026\/03\/2-1024x576.jpg 1024w, https:\/\/india-marketing.jp\/wp-content\/uploads\/2026\/03\/2-300x169.jpg 300w, https:\/\/india-marketing.jp\/wp-content\/uploads\/2026\/03\/2-768x432.jpg 768w, https:\/\/india-marketing.jp\/wp-content\/uploads\/2026\/03\/2.jpg 1280w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center\" style=\"flex-basis:30%\">\n<ul class=\"wp-block-list -list-under-dashed\">\n<li class=\"has-white-color has-text-color has-link-color wp-elements-3\">\u30a4\u30f3\u30c9\u306b\u3064\u3044\u3066\u307e\u305a\u306f\u77e5\u3063\u3066\u307f\u308b<\/li>\n\n\n\n<li class=\"has-white-color has-text-color has-link-color wp-elements-4\">\u4e2d\u6771\u30fb\u30a2\u30d5\u30ea\u30ab\u9032\u51fa\u306e\u62e0\u70b9\u3068\u3057\u3066<\/li>\n\n\n\n<li class=\"has-white-color has-text-color has-link-color wp-elements-5\">\u307e\u305a\u306f\u81ea\u793e\u306e\u30c6\u30b9\u30c8\u3092\u3057\u305f\u3044<\/li>\n<\/ul>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center\" style=\"flex-basis:35%\">\n<div class=\"swell-block-button -size-l is-style-more_btn\"><a href=\"https:\/\/india-marketing.jp\/india\/\" rel=\"\u30a4\u30f3\u30c9\u306e\u9032\u51fa\u652f\u63f4\u306b\u3064\u3044\u3066\" class=\"swell-block-button__link\"><span>\u8cc7\u6599\u306e\u30c0\u30a6\u30f3\u30ed\u30fc\u30c9\u306f\u3053\u3061\u3089<\/span><\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div><\/div>\n<\/div>\n\n<h2>\u30a4\u30f3\u30c9\u306e\u30d7\u30ed\u30d0\u30a4\u30aa\u30c6\u30a3\u30af\u30b9\u5e02\u5834\u306e\u7206\u767a\u7684\u6210\u9577<\/h2>\n<h3>\u5e02\u5834\u898f\u6a21\u3068\u6210\u9577\u7387<\/h3>\n<p>\u30e4\u30af\u30eb\u30c8\u304c2008\u5e74\u306b\u30a4\u30f3\u30c9\u5e02\u5834\u306b\u53c2\u5165\u3057\u305f\u5f53\u6642\u3001\u30d7\u30ed\u30d0\u30a4\u30aa\u30c6\u30a3\u30af\u30b9\u5e02\u5834\u306f\u307b\u307c\u5b58\u5728\u3057\u306a\u304b\u3063\u305f\u3002\u3057\u304b\u30572025\u5e74\u73fe\u5728\u3001\u30d7\u30ed\u30d0\u30a4\u30aa\u30c6\u30a3\u30af\u30b9\u98f2\u6599\u306b\u7d5e\u3063\u3066\u3082\u5e02\u5834\u306f2,070\u30af\u30ed\u30fc\u30ec\uff08\u7d042.42\u5104\u30c9\u30eb\uff09\u898f\u6a21\u306b\u6210\u9577\u3057\u3001\u904e\u53bb5\u5e74\u9593\u3067\u500d\u5897\u3057\u3066\u3044\u308b\u3002\u30b5\u30d7\u30ea\u30e1\u30f3\u30c8\u3084\u6a5f\u80fd\u6027\u98df\u54c1\u307e\u3067\u542b\u3081\u305f\u5e83\u7fa9\u306e\u30d7\u30ed\u30d0\u30a4\u30aa\u30c6\u30a3\u30af\u30b9\u5e02\u5834\u3067\u306f\u30012024\u5e74\u306e\u7d0429\u5104\u30c9\u30eb\u304b\u30892033\u5e74\u306b\u7d04102\u5104\u30c9\u30eb\uff08\u5e74\u5e73\u5747\u6210\u9577\u7387\u7d0414.9%\uff09\u3078\u62e1\u5927\u3059\u308b\u3068\u4e88\u6e2c\u3055\u308c\u3066\u3044\u308b\u3002<\/p>\n<p>\u3053\u306e\u6025\u6210\u9577\u306e\u80cc\u666f\u306b\u306f\u3001\u6d88\u8cbb\u8005\u306e\u5065\u5eb7\u610f\u8b58\u306e\u9ad8\u307e\u308a\u3001COVID-19\u30d1\u30f3\u30c7\u30df\u30c3\u30af\u5f8c\u306e\u514d\u75ab\u529b\u3078\u306e\u95a2\u5fc3\u306e\u6025\u4e0a\u6607\u3001\u305d\u3057\u3066FSSAI\u306b\u3088\u308b\u30d7\u30ed\u30d0\u30a4\u30aa\u30c6\u30a3\u30af\u30b9\u306e\u5065\u5eb7\u88dc\u52a9\u98df\u54c1\u3068\u3057\u3066\u306e\u516c\u5f0f\u8a8d\u5b9a\u304c\u3042\u308b\u3002\u30e4\u30af\u30eb\u30c8\u306f\u3053\u306e\u5e02\u5834\u306e\u5148\u99c6\u8005\u3068\u3057\u3066\u3001\u5e02\u5834\u306e\u6210\u9577\u305d\u306e\u3082\u306e\u3092\u727d\u5f15\u3057\u3066\u304d\u305f\u5b58\u5728\u3067\u3042\u308b\u3002<\/p>\n\n<h3>\u7af6\u5408\u74b0\u5883\u306e\u5909\u5316<\/h3>\n<p>\u30e4\u30af\u30eb\u30c8\u304c\u5e02\u5834\u3092\u5207\u308a\u958b\u3044\u305f\u5f8c\u3001\u30a4\u30f3\u30c9\u306e\u30d7\u30ed\u30d0\u30a4\u30aa\u30c6\u30a3\u30af\u30b9\u5e02\u5834\u306b\u306f\u591a\u304f\u306e\u30d7\u30ec\u30a4\u30e4\u30fc\u304c\u53c2\u5165\u3057\u3066\u3044\u308b\u3002\u30a4\u30f3\u30c9\u306e\u4e73\u696d\u5927\u624b\u3067\u3042\u308bAmul\u3084Mother Dairy\u304c\u30d7\u30ed\u30d0\u30a4\u30aa\u30c6\u30a3\u30af\u30b9\u30e8\u30fc\u30b0\u30eb\u30c8\u3092\u767a\u58f2\u3057\u3001The Good Bug\u3084WellBeing Nutrition\u3068\u3044\u3063\u305f\u30b9\u30bf\u30fc\u30c8\u30a2\u30c3\u30d7\u3082\u6295\u8cc7\u5bb6\u306e\u6ce8\u76ee\u3092\u96c6\u3081\u3066\u3044\u308b\u3002\u3057\u304b\u3057\u3001\u30e4\u30af\u30eb\u30c8\u306f\u300c\u30d7\u30ed\u30d0\u30a4\u30aa\u30c6\u30a3\u30af\u30b9\u98f2\u6599\u306e\u30d1\u30a4\u30aa\u30cb\u30a2\u300d\u3068\u3057\u3066\u306e\u30d6\u30e9\u30f3\u30c9\u30dd\u30b8\u30b7\u30e7\u30f3\u3092\u5805\u6301\u3057\u3066\u304a\u308a\u3001\u5148\u884c\u8005\u512a\u4f4d\u304c\u660e\u78ba\u306b\u6a5f\u80fd\u3057\u3066\u3044\u308b\u3002<\/p>\n\n<h2>\u4eca\u5f8c\u306e\u6210\u9577\u6226\u7565\u3068\u5c55\u671b<\/h2>\n<h3>\u30b0\u30ed\u30fc\u30d0\u30eb\u30c8\u30c3\u30d710\u5e02\u5834\u3078\u306e\u98db\u8e8d<\/h3>\n<p>\u30e4\u30af\u30eb\u30c8\u672c\u793e\u306f\u30a4\u30f3\u30c9\u3092\u5c06\u6765\u7684\u306b\u30b0\u30ed\u30fc\u30d0\u30eb\u30c8\u30c3\u30d710\u5e02\u5834\u306e\u4e00\u3064\u306b\u80b2\u3066\u308b\u3053\u3068\u3092\u76ee\u6a19\u306b\u63b2\u3052\u3066\u3044\u308b\u30022030\u5e74\u307e\u3067\u306b\u4e8c\u6841\u6210\u9577\u3092\u6bce\u5e74\u9054\u6210\u3059\u308b\u76ee\u6a19\u3092\u8a2d\u5b9a\u3057\u3066\u304a\u308a\u3001\u8ca9\u58f2\u30a8\u30ea\u30a2\u306e\u62e1\u5927\u3001\u5546\u54c1\u30e9\u30a4\u30f3\u30ca\u30c3\u30d7\u306e\u5145\u5b9f\u3001\u30d6\u30e9\u30f3\u30c9\u8a8d\u77e5\u5ea6\u306e\u3055\u3089\u306a\u308b\u5411\u4e0a\u3092\u4e09\u672c\u67f1\u3068\u3057\u3066\u4e8b\u696d\u5f37\u5316\u3092\u9032\u3081\u3066\u3044\u308b\u3002<\/p>\n\n<h3>\u30de\u30b9\u5e02\u5834\u3078\u306e\u5c55\u958b<\/h3>\n<p>\u3053\u308c\u307e\u3067\u30e4\u30af\u30eb\u30c8\u306e\u4e3b\u8981\u9867\u5ba2\u5c64\u306f\u90fd\u5e02\u90e8\u306e\u4e2d\u4e0a\u4f4d<a href=\"https:\/\/india-marketing.jp\/business\/middle-class\/\">\u4e2d\u9593\u5c64<\/a>\u304c\u4e2d\u5fc3\u3067\u3042\u3063\u305f\u304c\u3001\u4eca\u5f8c\u306f\u3088\u308a\u5e83\u3044\u30de\u30b9\u5e02\u5834\u3078\u306e\u6d78\u900f\u3092\u56f3\u308b\u65b9\u91dd\u3092\u6253\u3061\u51fa\u3057\u3066\u3044\u308b\u3002\u4fa1\u683c\u5e2f\u306e\u898b\u76f4\u3057\u3001\u5c0f\u5bb9\u91cf\u30d1\u30c3\u30af\u306e\u5c0e\u5165\u3001\u8fb2\u6751\u90e8\u3078\u306e\u8ca9\u58f2\u7db2\u62e1\u5927\u306a\u3069\u3001\u65b0\u305f\u306a\u30bb\u30b0\u30e1\u30f3\u30c8\u306e\u958b\u62d3\u306b\u5411\u3051\u305f\u65bd\u7b56\u304c\u9032\u884c\u4e2d\u3067\u3042\u308b\u3002<\/p>\n\n<h2>\u65e5\u7cfb\u98df\u54c1\u4f01\u696d\u3078\u306e\u793a\u5506\uff1a\u30e4\u30af\u30eb\u30c8\u30e2\u30c7\u30eb\u306e\u5fdc\u7528\u53ef\u80fd\u6027<\/h2>\n\n<h3>\u793a\u55061\uff1a\u300c\u5e02\u5834\u3092\u5275\u308b\u300d\u899a\u609f\u3092\u6301\u3064<\/h3>\n<p>\u30e4\u30af\u30eb\u30c8\u304c\u793a\u3057\u305f\u6700\u5927\u306e\u6559\u8a13\u306f\u3001\u30a4\u30f3\u30c9\u3067\u306f\u65e2\u5b58\u5e02\u5834\u306b\u53c2\u5165\u3059\u308b\u3060\u3051\u3067\u306a\u304f\u3001\u5e02\u5834\u305d\u306e\u3082\u306e\u3092\u5275\u9020\u3059\u308b\u899a\u609f\u304c\u5fc5\u8981\u306a\u5834\u5408\u304c\u3042\u308b\u3068\u3044\u3046\u3053\u3068\u3060\u3002\u65e5\u7cfb\u98df\u54c1\u4f01\u696d\u304c\u6301\u3064\u72ec\u81ea\u306e\u6280\u8853\u3084\u5546\u54c1\u30b3\u30f3\u30bb\u30d7\u30c8\uff08\u4f8b\uff1a\u767a\u9175\u98df\u54c1\u3001\u6a5f\u80fd\u6027\u98df\u54c1\u3001\u6e1b\u5869\u6280\u8853\u306a\u3069\uff09\u306f\u3001\u30a4\u30f3\u30c9\u3067\u306f\u307e\u3060\u5e02\u5834\u304c\u5f62\u6210\u3055\u308c\u3066\u3044\u306a\u3044\u30ab\u30c6\u30b4\u30ea\u30fc\u3067\u3042\u308b\u53ef\u80fd\u6027\u304c\u9ad8\u3044\u3002\u3057\u304b\u3057\u3001\u305d\u308c\u306f\u6a5f\u4f1a\u306e\u4e0d\u5728\u3067\u306f\u306a\u304f\u3001\u5148\u884c\u8005\u5229\u76ca\u3092\u7372\u5f97\u3067\u304d\u308b\u30c1\u30e3\u30f3\u30b9\u3067\u3082\u3042\u308b\u3002<\/p>\n\n<h3>\u793a\u55062\uff1a\u5b85\u914d\u30e2\u30c7\u30eb\u306e\u6709\u52b9\u6027<\/h3>\n<p>\u30e4\u30af\u30eb\u30c8\u30ec\u30c7\u30a3\u306e\u3088\u3046\u306a\u9762\u5bfe\u9762\u306e\u5b85\u914d\u30e2\u30c7\u30eb\u306f\u3001\u30a4\u30f3\u30c9\u306e\u6d88\u8cbb\u6587\u5316\u3068\u6975\u3081\u3066\u89aa\u548c\u6027\u304c\u9ad8\u3044\u3002\u30a4\u30f3\u30c9\u3067\u306f\u3001\u4fe1\u983c\u95a2\u4fc2\u306b\u57fa\u3065\u304f\u5bfe\u9762\u8ca9\u58f2\u304c\u4eca\u306a\u304a\u5f37\u3044\u5f71\u97ff\u529b\u3092\u6301\u3063\u3066\u304a\u308a\u3001\u7279\u306b\u65b0\u3057\u3044\u30ab\u30c6\u30b4\u30ea\u30fc\u306e\u5546\u54c1\u3092\u6d78\u900f\u3055\u305b\u308b\u969b\u306b\u306f\u3001\u30c7\u30b8\u30bf\u30eb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3060\u3051\u3067\u306f\u9650\u754c\u304c\u3042\u308b\u3002\u98df\u54c1\u4f01\u696d\u306f\u3001<a href=\"https:\/\/india-marketing.jp\/business\/recruitment\/\">\u73fe\u5730\u306e\u4eba\u6750<\/a>\u3092\u6d3b\u7528\u3057\u305f\u5b85\u914d\u30fb\u8a2a\u554f\u8ca9\u58f2\u30e2\u30c7\u30eb\u306e\u5c0e\u5165\u3092\u691c\u8a0e\u3059\u308b\u4fa1\u5024\u304c\u3042\u308b\u3002<\/p>\n\n<h3>\u793a\u55063\uff1a\u6559\u80b2\u578b\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u91cd\u8981\u6027<\/h3>\n<p>\u30a4\u30f3\u30c9\u306e\u6d88\u8cbb\u8005\u306f\u3001\u88fd\u54c1\u306e\u300c\u52b9\u679c\u300d\u3068\u300c\u7406\u7531\u300d\u3092\u7406\u89e3\u3057\u305f\u4e0a\u3067\u8cfc\u8cb7\u3059\u308b\u50be\u5411\u304c\u5f37\u3044\u3002\u30e4\u30af\u30eb\u30c8\u304c\u30d7\u30ed\u30d0\u30a4\u30aa\u30c6\u30a3\u30af\u30b9\u306e\u5065\u5eb7\u52b9\u679c\u306b\u3064\u3044\u3066\u5553\u8499\u6d3b\u52d5\u3092\u884c\u3063\u305f\u3088\u3046\u306b\u3001\u65e5\u7cfb\u98df\u54c1\u4f01\u696d\u3082\u81ea\u793e\u88fd\u54c1\u306e\u4fa1\u5024\u3092\u79d1\u5b66\u7684\u6839\u62e0\u3068\u3068\u3082\u306b\u4e01\u5be7\u306b\u4f1d\u3048\u308b\u30b3\u30df\u30e5\u30cb\u30b1\u30fc\u30b7\u30e7\u30f3\u6226\u7565\u304c\u5fc5\u8981\u3067\u3042\u308b\u3002\u3053\u308c\u306f\u6642\u9593\u304c\u304b\u304b\u308b\u304c\u3001\u4e00\u5ea6\u7406\u89e3\u304c\u6d78\u900f\u3059\u308c\u3070\u3001\u5f37\u56fa\u306a\u30d6\u30e9\u30f3\u30c9\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u306b\u3064\u306a\u304c\u308b\u3002<\/p>\n\n<h3>\u793a\u55064\uff1a\u30b3\u30a2\u306e\u54c1\u8cea\u3092\u5b88\u308a\u3064\u3064\u73fe\u5730\u306b\u9069\u5fdc\u3059\u308b<\/h3>\n<p>\u30e4\u30af\u30eb\u30c8\u306f\u300c\u30b7\u30ed\u30bf\u682a\u300d\u3068\u3044\u3046\u88fd\u54c1\u306e\u6838\u5fc3\u306f\u4e00\u5207\u59a5\u5354\u305b\u305a\u3001\u30d5\u30ec\u30fc\u30d0\u30fc\u3084\u30ab\u30ed\u30ea\u30fc\u306a\u3069\u306e\u5468\u8fba\u8981\u7d20\u3067\u30a4\u30f3\u30c9\u5e02\u5834\u306b\u9069\u5fdc\u3057\u305f\u3002\u3053\u306e\u300c\u30b3\u30a2\u306e\u54c1\u8cea\u306f\u5b88\u308a\u3001\u5468\u8fba\u3067\u9069\u5fdc\u3059\u308b\u300d\u3068\u3044\u3046\u30a2\u30d7\u30ed\u30fc\u30c1\u306f\u3001\u65e5\u672c\u306e\u98df\u54c1\u306e\u54c1\u8cea\u512a\u4f4d\u6027\u3092\u7dad\u6301\u3057\u306a\u304c\u3089\u30a4\u30f3\u30c9\u5e02\u5834\u306b\u53d7\u3051\u5165\u308c\u3089\u308c\u308b\u305f\u3081\u306e\u6700\u9069\u89e3\u3067\u3042\u308b\u3002<\/p>\n\n<h3>\u793a\u55065\uff1aCSR\u3068\u4e8b\u696d\u6210\u9577\u306e\u4e21\u7acb<\/h3>\n<p>\u30e4\u30af\u30eb\u30c8\u30ec\u30c7\u30a3\u5236\u5ea6\u304c\u5973\u6027\u306e\u793e\u4f1a\u9032\u51fa\u306b\u8ca2\u732e\u3057\u3066\u3044\u308b\u3088\u3046\u306b\u3001\u4e8b\u696d\u6d3b\u52d5\u3092\u901a\u3058\u305f\u793e\u4f1a\u8ca2\u732e\u306f\u3001\u30a4\u30f3\u30c9\u306b\u304a\u3051\u308b\u30d6\u30e9\u30f3\u30c9\u4fa1\u5024\u3092\u9ad8\u3081\u308b\u91cd\u8981\u306a\u8981\u7d20\u3067\u3042\u308b\u3002\u30a4\u30f3\u30c9\u3067\u306fCSR\u652f\u51fa\u304c\u6cd5\u7684\u306b\u7fa9\u52d9\u4ed8\u3051\u3089\u308c\u3066\u304a\u308a\uff08\u7d14\u5229\u76ca\u306e2%\u4ee5\u4e0a\uff09\u3001\u4e8b\u696d\u6226\u7565\u3068CSR\u3092\u7d71\u5408\u7684\u306b\u8a2d\u8a08\u3059\u308b\u3053\u3068\u3067\u3001\u793e\u4f1a\u7684\u30a4\u30f3\u30d1\u30af\u30c8\u3068\u4e8b\u696d\u6210\u9577\u306e\u597d\u5faa\u74b0\u3092\u751f\u307f\u51fa\u3059\u3053\u3068\u304c\u3067\u304d\u308b\u3002<\/p>\n\n<h2>\u307e\u3068\u3081\uff1a\u30e4\u30af\u30eb\u30c8\u304c\u8a3c\u660e\u3057\u305f\u300c\u65e5\u672c\u54c1\u8cea\u00d7\u30a4\u30f3\u30c9\u5e02\u5834\u300d\u306e\u53ef\u80fd\u6027<\/h2>\n<p>\u30e4\u30af\u30eb\u30c8\u306e\u30a4\u30f3\u30c9\u6210\u529f\u7269\u8a9e\u306f\u3001\u65e5\u7cfb\u98df\u54c1\u4f01\u696d\u306b\u3068\u3063\u3066\u6700\u3082\u53c2\u8003\u306b\u306a\u308b\u5148\u884c\u4e8b\u4f8b\u306e\u4e00\u3064\u3067\u3042\u308b\u3002\u5b58\u5728\u3057\u306a\u3044\u5e02\u5834\u3092\u81ea\u3089\u5275\u9020\u3057\u3001\u30e4\u30af\u30eb\u30c8\u30ec\u30c7\u30a3\u3068\u3044\u3046\u72ec\u81ea\u306e\u8ca9\u58f2\u30e2\u30c7\u30eb\u3067\u30a4\u30f3\u30c9\u5168\u571f\u306b\u6d78\u900f\u3057\u300117\u5e74\u306e\u6b73\u6708\u3092\u304b\u3051\u3066\u7d04700\u90fd\u5e02\u3067\u306e\u8ca9\u58f2\u30cd\u30c3\u30c8\u30ef\u30fc\u30af\u3092\u69cb\u7bc9\u3057\u305f\u3002\u3053\u306e\u6210\u529f\u306f\u4e00\u671d\u4e00\u5915\u306b\u6210\u3057\u9042\u3052\u3089\u308c\u305f\u3082\u306e\u3067\u306f\u306a\u304f\u3001\u9577\u671f\u7684\u306a\u30b3\u30df\u30c3\u30c8\u30e1\u30f3\u30c8\u3001\u5fb9\u5e95\u3057\u305f<a 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id=\"company-service-docpart\"><div class=\"swell-block-fullWide__inner l-container\">\n<h2 class=\"wp-block-heading is-style-section_ttl u-mb-ctrl u-mb-10\">\u5f0a\u793e\u306e\u4f1a\u793e\u6982\u8981\u8cc7\u6599\u3092\u30c0\u30a6\u30f3\u30ed\u30fc\u30c9<\/h2>\n\n\n\n<p class=\"has-text-align-center wp-block-paragraph\">\u3044\u305f\u3060\u3044\u305f\u5185\u5bb9\u3092\u3082\u3068\u306b\u30e1\u30fc\u30eb\u30a2\u30c9\u30ec\u30b9\u306b\u9001\u4ed8\u3055\u305b\u3066\u3044\u305f\u3060\u304d\u307e\u3059<\/p>\n\n\n<p>\n<div class=\"wpcf7 no-js\" id=\"wpcf7-f376-o1\" lang=\"ja\" dir=\"ltr\" data-wpcf7-id=\"376\">\n<div class=\"screen-reader-response\"><p role=\"status\" aria-live=\"polite\" aria-atomic=\"true\"><\/p> <ul><\/ul><\/div>\n<form action=\"\/en\/wp-json\/wp\/v2\/business\/625#wpcf7-f376-o1\" method=\"post\" class=\"wpcf7-form init\" aria-label=\"\u30b3\u30f3\u30bf\u30af\u30c8\u30d5\u30a9\u30fc\u30e0\" novalidate=\"novalidate\" data-status=\"init\">\n<fieldset class=\"hidden-fields-container\"><input type=\"hidden\" name=\"_wpcf7\" value=\"376\" \/><input type=\"hidden\" name=\"_wpcf7_version\" value=\"6.1.5\" \/><input type=\"hidden\" name=\"_wpcf7_locale\" value=\"ja\" \/><input type=\"hidden\" name=\"_wpcf7_unit_tag\" value=\"wpcf7-f376-o1\" \/><input type=\"hidden\" name=\"_wpcf7_container_post\" value=\"0\" \/><input type=\"hidden\" name=\"_wpcf7_posted_data_hash\" value=\"\" \/><input type=\"hidden\" name=\"_wpcf7_recaptcha_response\" value=\"\" \/>\n<\/fieldset>\n<div class=\"cf7-mini\">\n\t<p><label> \u6c0f\u540d<br \/>\n<span class=\"wpcf7-form-control-wrap\" data-name=\"your-name\"><input size=\"40\" maxlength=\"400\" class=\"wpcf7-form-control wpcf7-text wpcf7-validates-as-required\" autocomplete=\"name\" aria-required=\"true\" aria-invalid=\"false\" value=\"\" type=\"text\" name=\"your-name\" \/><\/span><br \/>\n<\/label>\n\t<\/p>\n\t<p><label> \u4f1a\u793e\u540d<br \/>\n<span class=\"wpcf7-form-control-wrap\" data-name=\"your-company\"><input size=\"40\" maxlength=\"400\" class=\"wpcf7-form-control wpcf7-text wpcf7-validates-as-required\" autocomplete=\"organization\" aria-required=\"true\" aria-invalid=\"false\" value=\"\" type=\"text\" name=\"your-company\" \/><\/span><br \/>\n<\/label>\n\t<\/p>\n\t<p><label> \u30e1\u30fc\u30eb\u30a2\u30c9\u30ec\u30b9<br \/>\n<span class=\"wpcf7-form-control-wrap\" data-name=\"your-email\"><input size=\"40\" maxlength=\"400\" class=\"wpcf7-form-control wpcf7-email wpcf7-validates-as-required wpcf7-text wpcf7-validates-as-email\" autocomplete=\"email\" aria-required=\"true\" aria-invalid=\"false\" value=\"\" type=\"email\" name=\"your-email\" \/><\/span><br \/>\n<\/label>\n\t<\/p>\n\t<div class=\"cf7-mini__consent\">\n\t\t<p><span class=\"cf7-mini__consent-text\">\u9001\u4fe1\u3092\u3082\u3063\u3066 <a href=\"\/privacypolicy\" target=\"_blank\" rel=\"noopener\">\u30d7\u30e9\u30a4\u30d0\u30b7\u30fc\u30dd\u30ea\u30b7\u30fc<\/a> \u306b\u540c\u610f\u3057\u305f\u3082\u306e\u3068\u3057\u307e\u3059<\/span>\n\t\t<\/p>\n\t<\/div>\n\t<p><input class=\"wpcf7-form-control wpcf7-submit has-spinner cf7-mini__submit\" type=\"submit\" value=\"\u9001\u4fe1\" \/>\n\t<\/p>\n<\/div><div class=\"wpcf7-response-output\" aria-hidden=\"true\"><\/div>\n<\/form>\n<\/div>\n<\/p>\n<\/div><\/div>\n<\/div>\n\n\n\n<h2 id=\"faq\" class=\"wp-block-heading\">\u3088\u304f\u3042\u308b\u8cea\u554f<\/h2>\n\n\n<dl class=\"swell-block-faq\" data-q=\"col-text\" data-a=\"col-text\">\n<div class=\"swell-block-faq__item\"><dt class=\"faq_q\">\u30e4\u30af\u30eb\u30c8\u306e\u30a4\u30f3\u30c9\u4e8b\u696d\u306f\u3069\u306e\u3088\u3046\u306a\u72b6\u6cc1\u3067\u3059\u304b\uff1f<\/dt><dd class=\"faq_a\">\n<p 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class=\"faq_q\">\u30e4\u30af\u30eb\u30c8\u30ec\u30c7\u30a3\u5236\u5ea6\u306f\u30a4\u30f3\u30c9\u3067\u3069\u3093\u306a\u5f79\u5272\u3092\u679c\u305f\u3057\u3066\u3044\u307e\u3059\u304b\uff1f<\/dt><dd class=\"faq_a\">\n<p 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class=\"faq_q\">\u8a8d\u77e5\u306e\u306a\u304b\u3063\u305f\u30d7\u30ed\u30d0\u30a4\u30aa\u30c6\u30a3\u30af\u30b9\u3092\u3069\u3046\u666e\u53ca\u3055\u305b\u305f\u306e\u3067\u3059\u304b\uff1f<\/dt><dd class=\"faq_a\">\n<p 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class=\"faq_a\">\n<p class=\"wp-block-paragraph\">\u6838\u5fc3\u3068\u306a\u308b\u83cc\u682a\u306e\u54c1\u8cea\u306f\u5b88\u308a\u3064\u3064\u3001\u5468\u8fba\u8981\u7d20\u3067\u9069\u5fdc\u3059\u308b\u738b\u9053\u306e\u30ed\u30fc\u30ab\u30e9\u30a4\u30bc\u30fc\u30b7\u30e7\u30f3\u3092\u5b9f\u8df5\u3057\u3066\u3044\u307e\u3059\u3002\u5065\u5eb7\u610f\u8b58\u306e\u9ad8\u307e\u308a\u306b\u5fdc\u3058\u305f\u4f4e\u30ab\u30ed\u30ea\u30fc\u7248\u3084\u3001\u30a4\u30f3\u30c9\u6d88\u8cbb\u8005\u306e\u55dc\u597d\u306b\u5408\u308f\u305b\u305f\u30d5\u30ec\u30fc\u30d0\u30fc\u3092\u6295\u5165\u3057\u3001\u4fa1\u683c\u306f\u624b\u9803\u306b\u6291\u3048\u3001\u8907\u6570\u672c\u30d1\u30c3\u30af\u306a\u3069\u3067\u30ea\u30d4\u30fc\u30c8\u8cfc\u5165\u3092\u4fc3\u3057\u3066\u3044\u307e\u3059\u3002<\/p>\n<\/dd><\/div>\n\n\n\n<div class=\"swell-block-faq__item\"><dt 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057\u3066\u3044\u307e\u3059\u3002<\\\/p>\"}},{\"@type\":\"Question\",\"name\":\"\u30e4\u30af\u30eb\u30c8\u30e2\u30c7\u30eb\u3092\u81ea\u793e\u3067\u5fdc\u7528\u3059\u308b\u306b\u306f\u4f55\u304b\u3089\u8003\u3048\u308c\u3070\u3088\u3044\u3067\u3059\u304b\uff1f\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"<p>\u307e\u305a\u3001\u65e5\u672c\u4f01\u696d\u306e\u767a\u9175\u98df\u54c1\u30fb\u6a5f\u80fd\u6027\u98df\u54c1\u306f\u30a4\u30f3\u30c9\u3067\u672a\u5f62\u6210\u306e\u30ab\u30c6\u30b4\u30ea\u30fc\u3067\u3042\u308b\u3053\u3068\u304c\u591a\u304f\u3001\u5e02\u5834\u305d\u306e\u3082\u306e\u3092\u5275\u308b\u899a\u609f\u304c\u5148\u884c\u8005\u5229\u76ca\u306b\u3064\u306a\u304c\u308b\u70b9\u3092\u8e0f\u307e\u3048\u307e\u3059\u3002\u305d\u306e\u4e0a\u3067\u3001\u73fe\u5730\u4eba\u6750\u3092\u6d3b\u7528\u3057\u305f\u5bfe\u9762\u306e\u5b85\u914d\u30fb\u8a2a\u554f\u8ca9\u58f2\u3001\u79d1\u5b66\u7684\u6839\u62e0\u3068\u3068\u3082\u306b\u4fa1\u5024\u3092\u4f1d\u3048\u308b\u6559\u80b2\u578b\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3001\u30b3\u30a2\u306e\u54c1\u8cea\u3092\u5b88\u308a\u3064\u3064\u5468\u8fba\u3067\u9069\u5fdc\u3059\u308b\u5546\u54c1\u6226\u7565\u3092\u691c\u8a0e\u3057\u307e\u3059\u3002\u4e8b\u696d\u3068CSR\u3092\u7d71\u5408\u7684\u306b\u8a2d\u8a08\u3059\u308b\u3053\u3068\u3082\u30d6\u30e9\u30f3\u30c9\u4fa1\u5024\u5411\u4e0a\u306b\u5bc4\u4e0e\u3057\u307e\u3059\u3002<\\\/p>\"}}]}<\/script>\n\n\n<h2>\u53c2\u8003\u30c7\u30fc\u30bf\u30bd\u30fc\u30b9<\/h2>\n<ul>\n<li><a href=\"https:\/\/www.business-standard.com\/companies\/news\/yakult-sees-india-becoming-one-of-its-top-10-global-markets-in-future-125082100813_1.html\" target=\"_blank\" rel=\"noopener\">Business Standard &#8211; Yakult sees India becoming top 10 market<\/a><\/li>\n<li><a href=\"https:\/\/www.indianretailer.com\/news\/yakult-targets-double-digit-growth-2030-new-brand-strategy-india\" target=\"_blank\" rel=\"noopener\">Indian Retailer &#8211; Yakult targets double-digit growth by 2030<\/a><\/li>\n<li><a href=\"https:\/\/www.ibef.org\/news\/india-s-probiotics-market-doubles-in-five-years-hits-rs-2-070-crore-us-242-million-in-2025\" target=\"_blank\" rel=\"noopener\">IBEF &#8211; India probiotics market doubles in five years<\/a><\/li>\n<li><a href=\"https:\/\/www.imarcgroup.com\/india-probiotics-market\" target=\"_blank\" rel=\"noopener\">IMARC Group &#8211; India Probiotics Market Report<\/a><\/li>\n<li><a href=\"https:\/\/www.yakult.co.jp\/news\/article.php?num=267\" target=\"_blank\" rel=\"noopener\">\u30e4\u30af\u30eb\u30c8\u672c\u793e &#8211; \u30a4\u30f3\u30c9 \u30c7\u30ea\u30fc\u5e02\u3067\u8ca9\u58f2\u958b\u59cb<\/a><\/li>\n<li><a href=\"https:\/\/www.nna.jp\/news\/2414540\" target=\"_blank\" rel=\"noopener\">NNA Asia &#8211; \u65e5\u5370\u56fd\u4ea470\u5e74 \u4e73\u9178\u83cc\u98f2\u6599\u5e02\u5834\u3092\u958b\u62d3<\/a><\/li>\n<\/ul>\n\n<div class=\"p-blogParts post_content\" data-partsID=\"1001\">\n<div class=\"swell-block-fullWide pc-py-60 sp-py-60 alignfull\" style=\"background-color:#094309\"><div class=\"swell-block-fullWide__inner l-container\">\n<div class=\"wp-block-columns\">\n<div class=\"wp-block-column\">\n<h3 class=\"wp-block-heading has-text-align-center is-style-section_ttl u-mb-ctrl u-mb-10 has-white-color has-text-color has-link-color wp-elements-6\">\u30a4\u30f3\u30c9\u9032\u51fa\u652f\u63f4\u4e8b\u696d\u306e\u8cc7\u6599\u30c0\u30a6\u30f3\u30ed\u30fc\u30c9<\/h3>\n\n\n\n<p class=\"has-text-align-center has-white-color has-text-color has-link-color wp-elements-7 wp-block-paragraph\"><strong>14\u5104\u4eba\u306e\u30a4\u30f3\u30c9\u5e02\u5834\u3092\u653b\u3081\u308b<\/strong>\u306b\u306f<\/p>\n\n\n\n<div class=\"wp-block-columns are-vertically-aligned-center\">\n<div class=\"wp-block-column is-vertically-aligned-center\" style=\"flex-basis:35%\">\n<figure class=\"wp-block-image size-large size_xs\"><img decoding=\"async\" width=\"1024\" height=\"576\" src=\"http:\/\/india-marketing.jp\/wp-content\/uploads\/2026\/03\/2-1024x576.jpg\" alt=\"\" class=\"wp-image-275\" srcset=\"https:\/\/india-marketing.jp\/wp-content\/uploads\/2026\/03\/2-1024x576.jpg 1024w, https:\/\/india-marketing.jp\/wp-content\/uploads\/2026\/03\/2-300x169.jpg 300w, https:\/\/india-marketing.jp\/wp-content\/uploads\/2026\/03\/2-768x432.jpg 768w, https:\/\/india-marketing.jp\/wp-content\/uploads\/2026\/03\/2.jpg 1280w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column 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class=\"swell-block-button__link\"><span>\u8cc7\u6599\u306e\u30c0\u30a6\u30f3\u30ed\u30fc\u30c9\u306f\u3053\u3061\u3089<\/span><\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div><\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>A full explanation of the strategy with which Yakult opened up a probiotics market in India from nothing. 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