{"id":1949,"date":"2026-09-19T19:32:56","date_gmt":"2026-09-19T10:32:56","guid":{"rendered":"https:\/\/india-marketing.jp\/india-company\/reliance-consumer-products\/"},"modified":"2026-09-20T03:29:55","modified_gmt":"2026-09-19T18:29:55","slug":"reliance-consumer-products","status":"publish","type":"india-company","link":"https:\/\/india-marketing.jp\/en\/india-company\/reliance-consumer-products\/","title":{"rendered":"Reliance Consumer Products | Reliance's FMCG arm, fourth in carbonated drinks with Campa"},"content":{"rendered":"<div class=\"disclaimer-asof\" style=\"border:1px solid #e0e0e0;background:#fafafa;padding:16px 18px;margin:0 0 28px;font-size:.92em;line-height:1.8;border-radius:4px;\">\nThis article is based on what we could verify <strong>As of September 19, 2026<\/strong> This page is based on the disclosures and news reports from each company that we were able to confirm as of that date. Amounts in the text follow the notation commonly used in India, with \u20b91 crore = 10 million rupees, and yen figures are approximations calculated at a little over 1.7 yen to the rupee. Store counts, funding raised, and results at Indian companies change over short periods, so when making a business decision, please check the latest information in primary sources such as each company's own announcements.\n<\/div>\n\n\n<p>Reliance Consumer Products (RCPL) is the consumer goods arm of Reliance. With the revived carbonated drink brand Campa as its weapon, it is cutting prices to take on the established majors.<\/p>\n<h2>Company profile<\/h2>\n<table>\n<tr>\n<th>Item<\/th>\n<th>Details<\/th>\n<\/tr>\n<tr>\n<td>Legal name<\/td>\n<td>Reliance Consumer Products Limited<\/td>\n<\/tr>\n<tr>\n<td>Headquarters<\/td>\n<td>Mumbai (Maharashtra)<\/td>\n<\/tr>\n<tr>\n<td>Revenue<\/td>\n<td>\u20b922,000 crore (FY2026 = fiscal year ended March 2026 \/ gross basis, approx. 383 billion yen)<\/td>\n<\/tr>\n<tr>\n<td>Main brands<\/td>\n<td>Campa (carbonated drinks, FY2026 revenue \u20b94,700 crore), Independence, Sosyo, Toffeeman and others<\/td>\n<\/tr>\n<tr>\n<td>Market position<\/td>\n<td>Campa ranks fourth in carbonated drinks in India<\/td>\n<\/tr>\n<tr>\n<td>Listing<\/td>\n<td>Parent company Reliance Industries is listed on the BSE and NSE<\/td>\n<\/tr>\n<tr>\n<td>Official website<\/td>\n<td><a href=\"https:\/\/www.relianceconsumer.com\/\" target=\"_blank\" rel=\"noopener\">relianceconsumer.com<\/a><\/td>\n<\/tr>\n<\/table>\n<h2>Business and strengths<\/h2>\n<p>Campa is the name of a carbonated drink that was popular in India in the 1970s and 1980s. Reliance acquired the trademark from Pure Drinks Group in 2022 and relaunched it in 2023. It put the 10-rupee price front and center and went after shelf space by leaving retailers a wider margin.<\/p>\n<p>Beyond carbonated drinks, it is also expanding everyday foods such as edible oil, rice, flour and confectionery under brands including Independence.<\/p>\n<h2>Recent developments<\/h2>\n<p>RCPL's revenue for FY2026 (fiscal year ended March 2026) was \u20b922,000 crore on a gross basis, of which Campa accounted for \u20b94,700 crore, placing it fourth in carbonated drinks in India. Note that the basis of this tally differs from the consolidated revenue reported by other companies. Reliance has signaled a plan to separate the FMCG business from its retail arm.<\/p>\n<h2>Points for Japanese companies<\/h2>\n<p>This is an example of how far it works in India to cut into a market held by established majors using price and retailer margin. For a Japanese brand competing in India, it gives material for thinking about what will win shelf space if not a lower price.<\/p>\n<h2>Reference Information<\/h2>\n<ul><li><a href=\"https:\/\/www.businesstoday.in\/latest\/corporate\/story\/campa-adds-rs-4700-crore-fizz-to-reliances-consumer-biz-527453-2026-04-25\" target=\"_blank\" rel=\"noopener\">Business Today - Campa reaches \u20b94,700 crore in FY26<\/a><\/li><li><a href=\"https:\/\/www.relianceconsumer.com\/\" target=\"_blank\" rel=\"noopener\">Reliance Consumer Products official site<\/a><\/li><\/ul>\n<h2>Related Articles<\/h2>\n<ul><li><a href=\"https:\/\/india-marketing.jp\/en\/business\/india-comprehensive\/\">Pros and Cons of Entering the Indian Market<\/a><\/li><li><a href=\"https:\/\/india-marketing.jp\/en\/business\/startup\/\">Unicorn Companies Born in India<\/a><\/li><li><a href=\"https:\/\/india-marketing.jp\/en\/business\/middle-class\/\">Consumption Trends of India's Middle Class<\/a><\/li><\/ul>\n\n<div 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\/>\n<\/label>\n\t<\/p>\n\t<p><label> Company name<br \/>\n<span class=\"wpcf7-form-control-wrap\" data-name=\"your-company\"><input size=\"40\" maxlength=\"400\" class=\"wpcf7-form-control wpcf7-text wpcf7-validates-as-required\" autocomplete=\"organization\" aria-required=\"true\" aria-invalid=\"false\" value=\"\" type=\"text\" name=\"your-company\" \/><\/span><br \/>\n<\/label>\n\t<\/p>\n\t<p><label> Email address<br \/>\n<span class=\"wpcf7-form-control-wrap\" data-name=\"your-email\"><input size=\"40\" maxlength=\"400\" class=\"wpcf7-form-control wpcf7-email wpcf7-validates-as-required wpcf7-text wpcf7-validates-as-email\" autocomplete=\"email\" aria-required=\"true\" aria-invalid=\"false\" value=\"\" type=\"email\" name=\"your-email\" \/><\/span><br \/>\n<\/label>\n\t<\/p>\n\t<div class=\"cf7-mini__consent\">\n\t\t<p><span class=\"cf7-mini__consent-text\">\u9001\u4fe1\u3092\u3082\u3063\u3066 <a href=\"\/en\/privacypolicy\/\" target=\"_blank\" rel=\"noopener\">Privacy Policy<\/a> \u306b\u540c\u610f\u3057\u305f\u3082\u306e\u3068\u3057\u307e\u3059<\/span>\n\t\t<\/p>\n\t<\/div>\n\t<p><input class=\"wpcf7-form-control wpcf7-submit has-spinner cf7-mini__submit\" type=\"submit\" value=\"\u9001\u4fe1\" \/>\n\t<\/p>\n<\/div><div class=\"wpcf7-response-output\" aria-hidden=\"true\"><\/div>\n<input type=\"hidden\" name=\"trp-form-language\" value=\"en\"\/><\/form>\n<\/div>\n<\/p>\n<\/div><\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>Reliance's consumer goods company, which took fourth place in carbonated drinks with the revived Campa. FY2026 revenue was \u20b922,000 crore. You can see how far the approach of cutting into established players on price and retailer margins will carry.<\/p>","protected":false},"featured_media":0,"template":"","class_list":["post-1949","india-company","type-india-company","status-publish","hentry"],"acf":{"summary":"Reliance Consumer Products\uff08RCPL\uff09\u306f\u30ea\u30e9\u30a4\u30a2\u30f3\u30b9\u306e\u6d88\u8cbb\u8ca1\u4e8b\u696d\u4f1a\u793e\u3002FY2026\uff082026\u5e743\u6708\u671f\uff09\u306e\u58f2\u4e0a\u306f\u20b922,000 crore\u3067\u3001\u3046\u3061\u5fa9\u6d3b\u3055\u305b\u305f\u70ad\u9178\u98f2\u6599\u30d6\u30e9\u30f3\u30c9\u300cCampa\u300d\u304c\u20b94,700 crore\u3092\u5360\u3081\u3001\u56fd\u5185\u306e\u70ad\u9178\u98f2\u6599\u30674\u4f4d\u306b\u5165\u3063\u305f\u300210\u30eb\u30d4\u30fc\u3068\u3044\u3046\u4fa1\u683c\u3068\u8ca9\u58f2\u5e97\u3078\u306e\u539a\u3044\u5229\u5e45\u3067\u68da\u3092\u53d6\u308a\u306b\u3044\u3063\u3066\u3044\u308b\u3002\u30ea\u30e9\u30a4\u30a2\u30f3\u30b9\u306fFMCG\u4e8b\u696d\u3092\u5c0f\u58f2\u90e8\u9580\u304b\u3089\u5206\u96e2\u3059\u308b\u65b9\u91dd\u3092\u793a\u3057\u3066\u3044\u308b\u3002"},"_links":{"self":[{"href":"https:\/\/india-marketing.jp\/en\/wp-json\/wp\/v2\/india-company\/1949","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/india-marketing.jp\/en\/wp-json\/wp\/v2\/india-company"}],"about":[{"href":"https:\/\/india-marketing.jp\/en\/wp-json\/wp\/v2\/types\/india-company"}],"wp:attachment":[{"href":"https:\/\/india-marketing.jp\/en\/wp-json\/wp\/v2\/media?parent=1949"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}