{"id":1959,"date":"2026-09-19T19:33:10","date_gmt":"2026-09-19T10:33:10","guid":{"rendered":"https:\/\/india-marketing.jp\/india-company\/udaan\/"},"modified":"2026-09-20T03:30:07","modified_gmt":"2026-09-19T18:30:07","slug":"udaan","status":"publish","type":"india-company","link":"https:\/\/india-marketing.jp\/en\/india-company\/udaan\/","title":{"rendered":"Udaan | The largest B2B e-commerce platform supplying small shops"},"content":{"rendered":"<div class=\"disclaimer-asof\" style=\"border:1px solid #e0e0e0;background:#fafafa;padding:16px 18px;margin:0 0 28px;font-size:.92em;line-height:1.8;border-radius:4px;\">\nThis article is based on what we could verify <strong>As of September 19, 2026<\/strong> This page is based on the disclosures and news reports from each company that we were able to confirm as of that date. Amounts in the text follow the notation commonly used in India, with \u20b91 crore = 10 million rupees, and yen figures are approximations calculated at a little over 1.7 yen to the rupee. Store counts, funding raised, and results at Indian companies change over short periods, so when making a business decision, please check the latest information in primary sources such as each company's own announcements.\n<\/div>\n\n\n<p>Udaan is a B2B e-commerce platform connecting manufacturers, wholesalers and retailers. Three former Flipkart executives launched it in 2016, and it handles everything from food and everyday goods to electronics.<\/p>\n<h2>Company profile<\/h2>\n<table>\n<tr>\n<th>Item<\/th>\n<th>Details<\/th>\n<\/tr>\n<tr>\n<td>Legal name<\/td>\n<td>Hiveloop Technology Private Limited (brand name Udaan)<\/td>\n<\/tr>\n<tr>\n<td>Year founded<\/td>\n<td>2016<\/td>\n<\/tr>\n<tr>\n<td>Headquarters<\/td>\n<td>Bengaluru (Karnataka)<\/td>\n<\/tr>\n<tr>\n<td>Co-founders<\/td>\n<td>Amod Malviya, Sujeet Kumar, Vaibhav Gupta (all formerly of Flipkart)<\/td>\n<\/tr>\n<tr>\n<td>Revenue (consolidated, operating revenue)<\/td>\n<td>\u20b94,561.4 crore (FY2025 = fiscal year ended March 2025 \/ down about 20% from \u20b95,706.6 crore the year before). The net loss was \u20b91,055.4 crore, 37% narrower than the year before<\/td>\n<\/tr>\n<tr>\n<td>Total funding raised<\/td>\n<td>About 2.17 billion dollars (17 rounds. Most recently June 2025)<\/td>\n<\/tr>\n<tr>\n<td>Listing<\/td>\n<td>Unlisted<\/td>\n<\/tr>\n<tr>\n<td>Official website<\/td>\n<td><a href=\"https:\/\/udaan.com\/\" target=\"_blank\" rel=\"noopener\">udaan.com<\/a><\/td>\n<\/tr>\n<\/table>\n<h2>Business and strengths<\/h2>\n<p>It lets independent retailers order stock from an app and takes care of delivery and credit as well. Independent shops make up most of retail in India, so simply holding a route that reaches them directly is an asset.<\/p>\n<p>From FY2023 onward it has withdrawn from thin-margin categories such as household goods and electronics and from unprofitable regions, switching to running the business in regional clusters.<\/p>\n<h2>Recent developments<\/h2>\n<p>Consolidated operating revenue for FY2025 (fiscal year ended March 2025) was \u20b94,561.4 crore, down about 20% from \u20b95,706.6 crore the year before. That followed its withdrawal from thin-margin categories and unprofitable regions, and the net loss narrowed 37% year on year to \u20b91,055.4 crore. Cumulative funding is about 2.17 billion dollars, most recently in June 2025. It is also consolidating its corporate entities ahead of a listing.<\/p>\n<h2>Points for Japanese companies<\/h2>\n<p>Building your own sales network to spread consumer goods nationwide in India takes both time and money. A wholesale platform such as Udaan is a realistic option as the first route to get products moving. Prices become visible, however, so the risk of price erosion has to be factored in.<\/p>\n<h2>Reference Information<\/h2>\n<ul><li><a href=\"https:\/\/inc42.com\/company\/udaan\/\" target=\"_blank\" rel=\"noopener\">Inc42 - Udaan (funding and results)<\/a><\/li><li><a href=\"https:\/\/udaan.com\/\" target=\"_blank\" rel=\"noopener\">Udaan official site<\/a><\/li><\/ul>\n<h2>Related Articles<\/h2>\n<ul><li><a href=\"https:\/\/india-marketing.jp\/en\/business\/india-comprehensive\/\">Pros and Cons of Entering the Indian Market<\/a><\/li><li><a href=\"https:\/\/india-marketing.jp\/en\/business\/startup\/\">Unicorn Companies Born in India<\/a><\/li><li><a href=\"https:\/\/india-marketing.jp\/en\/business\/middle-class\/\">Consumption Trends of India's Middle Class<\/a><\/li><\/ul>\n\n<div class=\"p-blogParts post_content\" data-partsid=\"1001\">\n<div class=\"swell-block-fullWide pc-py-60 sp-py-60 alignfull\" style=\"background-color:#094309\"><div class=\"swell-block-fullWide__inner 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value=\"376\" \/><input type=\"hidden\" name=\"_wpcf7_version\" value=\"6.1.5\" \/><input type=\"hidden\" name=\"_wpcf7_locale\" value=\"ja\" \/><input type=\"hidden\" name=\"_wpcf7_unit_tag\" value=\"wpcf7-f376-o1\" \/><input type=\"hidden\" name=\"_wpcf7_container_post\" value=\"0\" \/><input type=\"hidden\" name=\"_wpcf7_posted_data_hash\" value=\"\" \/><input type=\"hidden\" name=\"_wpcf7_recaptcha_response\" value=\"\" \/>\n<\/fieldset>\n<div class=\"cf7-mini\">\n\t<p><label> Name<br \/>\n<span class=\"wpcf7-form-control-wrap\" data-name=\"your-name\"><input size=\"40\" maxlength=\"400\" class=\"wpcf7-form-control wpcf7-text wpcf7-validates-as-required\" autocomplete=\"name\" aria-required=\"true\" aria-invalid=\"false\" value=\"\" type=\"text\" name=\"your-name\" \/><\/span><br \/>\n<\/label>\n\t<\/p>\n\t<p><label> Company name<br \/>\n<span class=\"wpcf7-form-control-wrap\" data-name=\"your-company\"><input size=\"40\" maxlength=\"400\" class=\"wpcf7-form-control wpcf7-text 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value=\"\u9001\u4fe1\" \/>\n\t<\/p>\n<\/div><div class=\"wpcf7-response-output\" aria-hidden=\"true\"><\/div>\n<input type=\"hidden\" name=\"trp-form-language\" value=\"en\"\/><\/form>\n<\/div>\n<\/p>\n<\/div><\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>A B2B e-commerce platform where small shops can buy stock through an app. In FY2025 it cut low-margin lines and revenue fell about 20%, but losses narrowed by 37%. It is an option when you want to move products nationwide without your own sales network.<\/p>","protected":false},"featured_media":0,"template":"","class_list":["post-1959","india-company","type-india-company","status-publish","hentry"],"acf":{"summary":"Udaan\uff08\u904b\u55b6\uff1aHiveloop Technology\uff09\u306f2016\u5e74\u30d0\u30f3\u30ac\u30ed\u30fc\u30eb\u5275\u696d\u306eB2B e\u30b3\u30de\u30fc\u30b9\u3002\u5171\u540c\u5275\u696d\u8005\u306f\u5143Flipkart\u306e3\u4eba\u3002\u500b\u4eba\u7d4c\u55b6\u306e\u5c0f\u58f2\u5e97\u304c\u30a2\u30d7\u30ea\u3067\u4ed5\u5165\u308c\u3089\u308c\u308b\u4ed5\u7d44\u307f\u306b\u3001\u914d\u9001\u3068\u4e0e\u4fe1\u3092\u7d44\u307f\u5408\u308f\u305b\u3066\u3044\u308b\u3002FY2025\uff082025\u5e743\u6708\u671f\uff09\u306e\u9023\u7d50\u55b6\u696d\u53ce\u76ca\u306f\u20b94,561.4 crore\uff08\u524d\u5e74\u6bd4\u7d0420%\u6e1b\uff09\u3001\u7d14\u640d\u5931\u306f\u20b91,055.4 crore\u3067\u524d\u5e74\u304b\u308937%\u7e2e\u5c0f\u3002\u5229\u5e45\u306e\u8584\u3044\u30ab\u30c6\u30b4\u30ea\u30fc\u3068\u63a1\u7b97\u306e\u5408\u308f\u306a\u3044\u5730\u57df\u304b\u3089\u64a4\u9000\u3057\u305f\u7d50\u679c\u3067\u3042\u308b\u3002\u7d2f\u8a08\u8abf\u9054\u984d\u306f\u7d0421\u51047,000\u4e07\u30c9\u30eb\u3002"},"_links":{"self":[{"href":"https:\/\/india-marketing.jp\/en\/wp-json\/wp\/v2\/india-company\/1959","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/india-marketing.jp\/en\/wp-json\/wp\/v2\/india-company"}],"about":[{"href":"https:\/\/india-marketing.jp\/en\/wp-json\/wp\/v2\/types\/india-company"}],"wp:attachment":[{"href":"https:\/\/india-marketing.jp\/en\/wp-json\/wp\/v2\/media?parent=1959"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}