{"id":448,"date":"2026-03-26T03:33:17","date_gmt":"2026-03-25T18:33:17","guid":{"rendered":"https:\/\/india-marketing.jp\/india-company\/upi\/"},"modified":"2026-09-20T03:28:07","modified_gmt":"2026-09-19T18:28:07","slug":"upi","status":"publish","type":"india-company","link":"https:\/\/india-marketing.jp\/en\/india-company\/upi\/","title":{"rendered":"NPCI and UPI | The system moving about 85% of payments in India, and what companies need to know to use it"},"content":{"rendered":"<div class=\"disclaimer-asof\" style=\"border:1px solid #e0e0e0;background:#fafafa;padding:16px 18px;margin:0 0 28px;font-size:.92em;line-height:1.8;border-radius:4px;\">\nThis article is based on what we could verify <strong>As of September 19, 2026<\/strong> This page is based on the disclosures and news reports from each company that we were able to confirm as of that date. Amounts in the text follow the notation commonly used in India, with \u20b91 crore = 10 million rupees, and yen figures are approximations calculated at a little over 1.7 yen to the rupee. Store counts, funding raised, and results at Indian companies change over short periods, so when making a business decision, please check the latest information in primary sources such as each company's own announcements.\n<\/div>\n\n\n<h2>How NPCI and UPI relate<\/h2>\n<p>This directory covers companies, but UPI itself is not a company. It is operated by the National Payments Corporation of India (NPCI), a non-profit organization established in 2008 by the Reserve Bank of India (RBI) and the Indian Banks' Association. UPI is the real-time instant transfer and payment system that NPCI developed and runs. It enables instant transfers between bank accounts through a smartphone, and since its launch in 2016 it has become the core of India's digital payment infrastructure.<\/p>\n<p>As of 2025, UPI accounts for about 85% of digital payments in India. The IMF calls it the world's largest real-time payment system, and UPI is said to process roughly half of all digital payment transactions worldwide. Annual transactions exceed 228.3 billion, equivalent to about 3.5 trillion dollars in value.<\/p>\n<h2>Latest UPI figures for 2025<\/h2>\n<h3>Annual transaction results<\/h3>\n<p>For calendar 2025, UPI transactions numbered about 228.3 billion, worth about 300 trillion rupees (about 3.5 trillion dollars). The daily average was about 626 million. Year on year, the number of transactions rose 29% and the value rose 20%.<\/p>\n<h3>Monthly record high<\/h3>\n<p>December 2025 set a record high of 21.63 billion transactions in the month, with value reaching about 27.97 trillion rupees. In May of the same year, monthly transaction value passed 25 trillion rupees (about 292.6 billion dollars) for the first time.<\/p>\n<h3>Growth in merchant payments<\/h3>\n<p>P2M (person to merchant) payments in the first half of 2025 came to about 67 billion transactions, up 37% year on year. As of FY2024-25, about 570 million QR codes were in place at about 65 million merchants. The near-zero cost of adoption for merchants is what has driven that number.<\/p>\n<h2>How UPI works and what characterizes it<\/h2>\n<h3>The basic mechanism<\/h3>\n<p>UPI assigns each user a unique VPA (Virtual Payment Address, for example username@bankname). Money can be sent instantly without exchanging bank account numbers, and the system runs 24 hours a day, 365 days a year. There is no fee on person-to-person transfers or on small merchant payments.<\/p>\n<h3>Major apps that support UPI<\/h3>\n<ul>\n<li><strong>Google Pay<\/strong>: One of the UPI payment apps with the most users in India<\/li>\n<li><strong>PhonePe<\/strong>: Owned by Walmart. Competes for the top share of UPI transactions<\/li>\n<li><strong>Paytm<\/strong>: A pioneer of QR payments. Strong in its merchant network<\/li>\n<li><strong>BHIM<\/strong>: The official NPCI app. Characterized by a simple design<\/li>\n<\/ul>\n<h2>UPI outside India<\/h2>\n<p>UPI can also be used in several countries including Singapore, the UAE, France, Sri Lanka and Nepal. The Indian government is pushing international standardization and is working to widen the range where it can be used, both at the destinations Indians travel to and for travelers visiting India.<\/p>\n<h2>Why Japanese companies should make use of UPI<\/h2>\n<p>If you have a business that takes payment from consumers in India, whether or not you support UPI changes how much you leave on the table.<\/p>\n<ol>\n<li><strong>The mainstream of cashless payment<\/strong>: Not supporting UPI, which accounts for 84% of digital payments in India, means missing most consumers<\/li>\n<li><strong>Handling small payments<\/strong>: The average transaction is about 1,293 rupees (about 2,000 yen). UPI has taken hold in everyday small payments<\/li>\n<li><strong>Ease of merchant registration<\/strong>: UPI payment can be introduced simply by rolling out QR codes. The upfront investment is small<\/li>\n<li><strong>Use of data<\/strong>: Consumer behavior can be analyzed through UPI payment data<\/li>\n<\/ol>\n<h2>Conclusion<\/h2>\n<p>UPI is not a company but a payment system operated by a nonprofit organization, the NPCI. Keeping that in mind makes it easier to read what India's retail, restaurant and e-commerce companies use for payment and where the fees are borne. It is the premise for looking at the other companies in this list.<\/p>\n<h2>Reference Information<\/h2>\n<ul>\n<li><a href=\"https:\/\/www.npci.org.in\/product\/upi\/product-statistics\" target=\"_blank\" rel=\"noopener\">UPI Product Statistics - NPCI official<\/a><\/li>\n<li><a href=\"https:\/\/www.pib.gov.in\/PressReleasePage.aspx?PRID=2200569\" target=\"_blank\" rel=\"noopener\">UPI Recognized as World&#8217;s Largest Real-Time Payment System by IMF &#8211; PIB<\/a><\/li>\n<li><a href=\"https:\/\/bfsi.eletsonline.com\/upi-smashes-records-with-21-6-billion-transactions-in-december-2025\/\" target=\"_blank\" rel=\"noopener\">UPI Smashes Records in December 2025 &#8211; Elets BFSI<\/a><\/li>\n<li><a href=\"https:\/\/www.ibef.org\/news\/unified-payments-interface-upi-numbers-hit-all-time-high-in-may\" target=\"_blank\" rel=\"noopener\">UPI Numbers Hit All-Time High &#8211; IBEF<\/a><\/li>\n<li><a href=\"https:\/\/www.npci.org.in\/what-we-do\/upi\/product-statistics\" target=\"_blank\" rel=\"noopener\">NPCI - UPI Product Statistics (primary source)<\/a><\/li>\n<\/ul>\n<h2>Related Articles<\/h2>\n<ul>\n<li><a href=\"https:\/\/india-marketing.jp\/en\/business\/digital-payment\/\">India's digital payments market<\/a><\/li>\n<li><a href=\"https:\/\/india-marketing.jp\/en\/india-company\/paytm\/\">Paytm | One of India's largest digital payment and fintech companies<\/a><\/li>\n<li><a href=\"https:\/\/india-marketing.jp\/en\/business\/india-comprehensive\/\">Basic knowledge of the Indian market<\/a><\/li>\n<li><a href=\"https:\/\/india-marketing.jp\/en\/business\/middle-class\/\">India's growing middle class and the business opportunities it brings<\/a><\/li>\n<\/ul>\n\n\n<div class=\"p-blogParts post_content\" data-partsid=\"1001\">\n<div class=\"swell-block-fullWide pc-py-60 sp-py-60 alignfull\" style=\"background-color:#094309\"><div class=\"swell-block-fullWide__inner l-container\">\n<div class=\"wp-block-columns\">\n<div class=\"wp-block-column\">\n<h3 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name=\"trp-form-language\" value=\"en\"\/><\/form>\n<\/div>\n<\/p>\n<\/div><\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>\u30a4\u30f3\u30c9\u306e\u30c7\u30b8\u30bf\u30eb\u6c7a\u6e08\u306e\u7d0485%\u3092\u5360\u3081\u308bUPI\u3068\u3001\u305d\u308c\u3092\u904b\u55b6\u3059\u308b\u975e\u55b6\u5229\u7d44\u7e54NPCI\u306e\u89e3\u8aac\u30022025\u5e74\u901a\u5e74\u3067\u7d042,283\u5104\u4ef6\u30fb\u7d04300\u5146\u30eb\u30d4\u30fc\u3002\u4f01\u696d\u3067\u306f\u306a\u3044\u304c\u3001\u30a4\u30f3\u30c9\u3067\u58f2\u308b\u5074\u306b\u306f\u6c7a\u6e08\u306e\u5165\u53e3\u3068\u3057\u3066\u907f\u3051\u3066\u901a\u308c\u306a\u3044\u3002<\/p>","protected":false},"featured_media":0,"template":"","class_list":["post-448","india-company","type-india-company","status-publish","hentry"],"acf":{"summary":"UPI\uff08Unified Payments 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