{"id":563,"date":"2026-03-26T12:23:14","date_gmt":"2026-03-26T03:23:14","guid":{"rendered":"https:\/\/india-marketing.jp\/india-company\/got-tea-india\/"},"modified":"2026-09-24T15:04:45","modified_gmt":"2026-09-24T06:04:45","slug":"got-tea-india","status":"publish","type":"india-company","link":"https:\/\/india-marketing.jp\/en\/india-company\/got-tea-india\/","title":{"rendered":"Got Tea \u2014 Selling \u20b9200 Tapioca Drinks in the Land of Chai"},"content":{"rendered":"
\nThis article is based on what we could verify As of September 19, 2026<\/strong> This page is based on the disclosures and news reports from each company that we were able to confirm as of that date. Amounts in the text follow the notation commonly used in India, with \u20b91 crore = 10 million rupees, and yen figures are approximations calculated at a little over 1.7 yen to the rupee. Store counts, funding raised, and results at Indian companies change over short periods, so when making a business decision, please check the latest information in primary sources such as each company's own announcements.\n<\/div>\n\n\n

Got Tea is a chain based in Delhi that specializes in tapioca milk tea. Founded in 2020, it has more than 15 stores, mainly in Delhi NCR.<\/p>\n

Company profile<\/h2>\n\n\n\n\n\n\n\n\n
Item<\/th>\nDetails<\/th>\n<\/tr>\n
Legal name<\/td>\nGot Tea<\/td>\n<\/tr>\n
Year founded<\/td>\n2020<\/td>\n<\/tr>\n
Headquarters<\/td>\nDelhi<\/td>\n<\/tr>\n
Founder<\/td>\nYu Sung Eo, Armaan Bindra, Joseph Touthang<\/td>\n<\/tr>\n
Number of stores<\/td>\nMore than 15 stores (mainly Delhi NCR)<\/td>\n<\/tr>\n
Products handled<\/td>\nTapioca milk tea, fruit tea, coffee, light snacks<\/td>\n<\/tr>\n<\/table>\n

Same category as chai, but a different customer base<\/h2>\n

India's street corners have chai stalls where a cup costs \u20b910 to 20. The bubble milk tea Got Tea serves is reported at anywhere from \u20b960 to 300 depending on the source, but either way that is several to more than ten times the price of stall chai. Even for drinks made from the same tea leaves, the buyer and the reason for buying are completely different.<\/p>\n

Chai is drunk to quench thirst or out of habit. Tapioca tea is a treat enjoyed for its texture, and also something people photograph in-store. The former can't raise its price, but the latter gets paid for the experience. Its customer base is limited to young urbanites.<\/p>\n

It lets customers choose sweetness, ice level, and toppings, selling the ability to customize the order every time. It centers on milk tea and fruit tea bubble teas, alongside coffee and light snacks.<\/p>\n

Founded by three, at a particular moment<\/h2>\n

Yu Sung Eo, Armaan Bindra, and Joseph Touthang founded the company in Delhi in 2020, bringing the way of drinking tapioca milk tea from its heartlands, Taiwan and Korea, into Indian cities.<\/p>\n

Its founding year, 2020, coincided with the pandemic, a period when dine-in was restricted. It launched on takeaway and delivery, then added stores afterward.<\/p>\n

Points for Japanese companies<\/h2>\n

For selling an indulgent beverage in India, this company's positioning can be followed: don't compete with existing cheap drinks, create a different shelf category instead. But that shelf category is limited to cities, and store count doesn't grow easily. Its more than 15 stores show a realistic level five years after founding.<\/p>\n

Selling Japanese teas (matcha, hojicha, genmaicha) in India works the same way. They are positioned as an indulgence rather than a substitute for chai. Unless you first decide whether to serve them in a store or sell leaf tea online, you cannot settle on price or pack size.<\/p>\n

Reference Information<\/h2>\n