{"id":573,"date":"2026-03-26T12:23:36","date_gmt":"2026-03-26T03:23:36","guid":{"rendered":"https:\/\/india-marketing.jp\/india-company\/burger-singh-india\/"},"modified":"2026-09-24T13:55:40","modified_gmt":"2026-09-24T04:55:40","slug":"burger-singh-india","status":"publish","type":"india-company","link":"https:\/\/india-marketing.jp\/en\/india-company\/burger-singh-india\/","title":{"rendered":"Burger Singh \u2014 Focusing Store Openings on Smaller Cities, Not Metros"},"content":{"rendered":"
\nThis article is based on what we could verify As of September 19, 2026<\/strong> This page is based on the disclosures and news reports from each company that we were able to confirm as of that date. Amounts in the text follow the notation commonly used in India, with \u20b91 crore = 10 million rupees, and yen figures are approximations calculated at a little over 1.7 yen to the rupee. Store counts, funding raised, and results at Indian companies change over short periods, so when making a business decision, please check the latest information in primary sources such as each company's own announcements.\n<\/div>\n\n\n

Burger Singh is a QSR serving burgers built around Indian spices. Mainly through franchising, it has expanded to more than 80 cities and 180 stores, and revenue grew 50.6% in FY2025 (year ended March 2025). Its store openings are focused on smaller cities rather than metros.<\/p>\n

Company profile<\/h2>\n\n\n\n\n\n\n\n\n\n\n
Item<\/th>\nDetails<\/th>\n<\/tr>\n
Legal name<\/td>\nBurger Singh (Tipping Mr Pink Pvt Ltd)<\/td>\n<\/tr>\n
Year founded<\/td>\n2014 (the first outlet opened on November 1 that year, in Gurugram)<\/td>\n<\/tr>\n
Headquarters<\/td>\nGurugram (Haryana)<\/td>\n<\/tr>\n
Founder<\/td>\nKabir Jeet Singh, Nitin Rana, Rahul Seth<\/td>\n<\/tr>\n
Revenue<\/td>\n\u20b9119.9 crore (FY2025, year ended March 2025; up 50.6% year on year)<\/td>\n<\/tr>\n
Number of stores<\/td>\nMore than 180 outlets (in more than 80 cities, company figures)<\/td>\n<\/tr>\n
Most recent funding round<\/td>\nA \u20b982 crore Series B led by Artal Asia in March 2026 (\u20b9520 crore valuation)<\/td>\n<\/tr>\n
Target<\/td>\nMore than 750 stores by 2028<\/td>\n<\/tr>\n<\/table>\n

Not competing on the same turf as McDonald's<\/h2>\n

Kabir Jeet Singh, Nitin Rana, and Rahul Seth founded the company in Gurugram in 2014, opening the first store on November 1 of that year. Kabir's experience working at a burger shop while studying at the University of Birmingham in the UK led the company toward pairing burgers with Indian spices.<\/p>\n

It lines up burgers that lead with Indian flavors, such as the Amritsari Murg Burger and the Keema Pav Burger. Since beef is off the menu by default, it builds its range around chicken, mutton, and vegetarian items.<\/p>\n

Adapting the flavor to local tastes also creates a position that can't be directly compared to McDonald's or Burger King. Rather than competing with global brands on quality or price, it's designed to be chosen as a different kind of food altogether.<\/p>\n

Why it targets smaller cities<\/h2>\n

Malls and office districts in big cities have high rents, and foreign chains have already claimed them. Burger Singh focused its store openings on smaller cities \u2014 the ones referred to as tier 3 and tier 4 \u2014 where rent is cheap and competition is thin.<\/p>\n

On the other hand, per-store revenue is smaller in these cities. Making the economics work means keeping investment and operating costs low. This is why franchising is the main model, keeping stores at a size franchisees can fund themselves.<\/p>\n

Revenue for FY2025 (year ended March 2025) was \u20b9119.9 crore, up 50.6% year on year. In March 2026 it raised \u20b982 crore in a Series B led by Artal Asia at a \u20b9520 crore valuation. It has set a target of more than 750 stores by 2028.<\/p>\n

Points for Japanese companies<\/h2>\n

Looking only at India's urban restaurant market, high rents and heavy competition make entry look difficult. But smaller cities are a different market, with different price points and quality expectations. Burger Singh is a company that bet on that market.<\/p>\n

When a Japanese restaurant chain enters India, which segment it targets changes where it should open. For affluent urban consumers, the direction is reproducing authentic flavor; for smaller cities, price and adapting to local taste are the starting point. Targeting both with the same brand is difficult.<\/p>\n

Reference Information<\/h2>\n