{"id":576,"date":"2026-03-26T12:23:42","date_gmt":"2026-03-26T03:23:42","guid":{"rendered":"https:\/\/india-marketing.jp\/india-company\/sleepy-owl-coffee-india\/"},"modified":"2026-09-20T03:29:23","modified_gmt":"2026-09-19T18:29:23","slug":"sleepy-owl-coffee-india","status":"publish","type":"india-company","link":"https:\/\/india-marketing.jp\/en\/india-company\/sleepy-owl-coffee-india\/","title":{"rendered":"Sleepy Owl Coffee | The D2C brand that brought cold brew to India"},"content":{"rendered":"
\nThis article is based on what we could verify As of September 19, 2026<\/strong> This page is based on the disclosures and news reports from each company that we were able to confirm as of that date. Amounts in the text follow the notation commonly used in India, with \u20b91 crore = 10 million rupees, and yen figures are approximations calculated at a little over 1.7 yen to the rupee. Store counts, funding raised, and results at Indian companies change over short periods, so when making a business decision, please check the latest information in primary sources such as each company's own announcements.\n<\/div>\n\n\n

Sleepy Owl Coffee is a D2C coffee brand that started from an apartment room in Delhi. In a country where coffee at home meant instant, it brought in cold brew and drip bags.<\/p>\n

Company profile<\/h2>\n\n\n\n\n\n\n\n\n\n\n\n
Item<\/th>\nDetails<\/th>\n<\/tr>\n
Legal name<\/td>\nSleepy Owl Coffee<\/td>\n<\/tr>\n
Year founded<\/td>\n2016<\/td>\n<\/tr>\n
Headquarters<\/td>\nDelhi<\/td>\n<\/tr>\n
Co-founders<\/td>\nAjai Thandi, Arman Sood, Ashwajeet Singh<\/td>\n<\/tr>\n
Revenue<\/td>\n\u20b944.3 crore (FY2025 = fiscal year ended March 2025 \/ about double the \u20b922.2 crore of the year before)<\/td>\n<\/tr>\n
Employees<\/td>\nAbout 130 people<\/td>\n<\/tr>\n
Total funding raised<\/td>\nAbout 12 million dollars (most recently \u20b912 crore in April 2026. It also raised \u20b915 crore in October 2023)<\/td>\n<\/tr>\n
Listing<\/td>\nUnlisted<\/td>\n<\/tr>\n
Official website<\/td>\nsleepyowl.co<\/a><\/td>\n<\/tr>\n<\/table>\n

Business and strengths<\/h2>\n

Cold brew packs, drip bags and instant coffee are the main products, all designed so that a household with no brewing equipment can still drink them. Not starting by making customers buy brewing gear is what separates it from caf\u00e9-born brands.<\/p>\n

Besides its own site, it has secured a wide range of selling points: Amazon and Flipkart, quick commerce services such as Blinkit, Instamart and Zepto, and shelves in mass retailers.<\/p>\n

Recent developments<\/h2>\n

Revenue for FY2025 (fiscal year ended March 2025) was \u20b944.3 crore, close to double the \u20b922.2 crore of the year before. After a Series A in November 2021, it raised \u20b915 crore in October 2023 and \u20b912 crore in April 2026, bringing the cumulative total to the order of 12 million dollars.<\/p>\n

Points for Japanese companies<\/h2>\n

For a Japanese coffee maker entering India, the fork in the road is whether to open caf\u00e9s or to come in with products for the home. Sleepy Owl took the latter route and made winning quick commerce shelf space the priority. Offering formats that can be tried in small quantities is what made the habit stick.<\/p>\n

Reference Information<\/h2>\n