{"id":1148,"date":"2026-06-13T16:32:07","date_gmt":"2026-06-13T07:32:07","guid":{"rendered":"https:\/\/india-marketing.jp\/india-news\/nars-gurugram-boutique\/"},"modified":"2026-08-02T01:13:33","modified_gmt":"2026-08-01T16:13:33","slug":"nars-gurugram-boutique","status":"publish","type":"india-news","link":"https:\/\/india-marketing.jp\/en\/india-news\/nars-gurugram-boutique\/","title":{"rendered":"NARS Opens Its Third India Store at Gurugram's Ambience Mall: Steadily Expanding Its Metro Prestige Beauty Network in Under Three Years"},"content":{"rendered":"
\nThis article is based on what we could verify As of August 1, 2026<\/strong> in public records and news reports from India. India revises its tax rules and regulations frequently, and the details here may have changed since. When making an actual business decision, please check the latest information with primary sources such as the ministries responsible and local experts.\n<\/div>\n\n\n

The prestige makeup brand run by Shiseido India NARS<\/strong> has opened, at Gurugram's Ambience Mall<\/strong>, its third store in India,<\/strong> a standalone boutique. Since its India entry in October 2023, in just under three years<\/strong> it has reached this third store, and in roughly 320 square feet<\/strong> of compact space, it combines personalized service with an Instagram-worthy experience design.<\/p>

Three stores in under three years, steady rather than rushed<\/strong><\/h2>

The new store was designed by NARS founder and creative director Fran\u00e7ois Nars together with Fabien Baron of Baron & Baron. In addition to consultations with a dedicated professional makeup artist, it includes photo spots such as a custom-made infinity mirror. Rather than mass store openings, this is a steady expansion pace of one store at a time in North India's major luxury malls.<\/p>

Why Gurugram's Ambience Mall?<\/strong><\/h2>

Ambience Mall is one of North India's premier luxury retail destinations. Sanjay Sharma, Country Head of Shiseido India, positions this third store in under three years as \"a reflection of the cultural presence we have built in India.\" It is a strategy of focusing on the affluent Delhi NCR shopping catchment and going deep with small, service-oriented stores that deliver a brand experience.<\/p>

Implications for Japanese cosmetics companies<\/strong><\/h2>

India's prestige beauty market keeps expanding, but NARS is not rushing its store openings, instead placing small, experience-driven boutiques one at a time in luxury malls where affluent shoppers gather. This steady formation, leveraging the local subsidiary of its parent company Shiseido, offers an example of store-opening pace and location selection for Japanese cosmetics brands targeting the high price tier in India.<\/p>
Item<\/th>Description<\/th><\/tr><\/thead>
Brand<\/td>NARS (Shiseido India)<\/td><\/tr>
New store<\/td>Ambience Mall, Gurugram (third India store)<\/td><\/tr>
India market entry<\/td>October 2023<\/td><\/tr>
Floor area<\/td>roughly 320 square feet<\/td><\/tr>
Features<\/td>Professional artist consultations + experience elements such as an infinity mirror<\/td><\/tr><\/tbody><\/table>

Related reading:
\n-SK-II Makes Its India Debut: Prestige via 4-City Nykaa Stores and AI Skin Diagnostic \"Magic Scan\"<\/a>
\n-Yves Rocher Debuts in India in June via Exclusive Nykaa Partnership: About 100 SKUs of Botanical Cosmetics<\/a>
\n-Lululemon, Yves Rocher, Off-White: Overseas Brands Making Their India Debut in 2026<\/a><\/p>

Source: Indian Retailer<\/a>\uff0fRetail4Growth<\/a><\/p>\n\n

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