{"id":1838,"date":"2026-09-18T17:07:09","date_gmt":"2026-09-18T08:07:09","guid":{"rendered":"https:\/\/india-marketing.jp\/india-news\/social-mohali-tricity\/"},"modified":"2026-09-18T17:07:09","modified_gmt":"2026-09-18T08:07:09","slug":"social-mohali-tricity","status":"publish","type":"india-news","link":"https:\/\/india-marketing.jp\/en\/india-news\/social-mohali-tricity\/","title":{"rendered":"SOCIAL reaches 60 stores nationwide with its first Mohali opening \u2014 a model for making one restaurant a neighborhood hub around the clock"},"content":{"rendered":"<div class=\"disclaimer-asof\" style=\"border:1px solid #e0e0e0;background:#fafafa;padding:16px 18px;margin:0 0 28px;font-size:.92em;line-height:1.8;border-radius:4px;\">\nThis article is based on what we could verify <strong>As of September 18, 2026<\/strong> in public records and news reports from India. India revises its tax rules and regulations frequently, and the details here may have changed since. When making an actual business decision, please check the latest information with primary sources such as the ministries responsible and local experts.\n<\/div>\n\n\n<p>Urban caf\u00e9-bar \"SOCIAL\" opened a new location in September 2026 at HLP Gallerria in Mohali, Punjab, bringing its nationwide count to 60 stores. Mohali marks the brand's first opening in that city, and its third overall in Punjab following two existing locations in Chandigarh. It is operated by Impresario Entertainment &amp; Hospitality. A design that lets one restaurant switch uses by time of day \u2014 from daytime coffee, to meals, to a drink after work, through to late night \u2014 offers material for Japanese companies building food and beverage venues in India to think about \"how far can one restaurant earn.\"<\/p>\n\n<h2>The news: with its Mohali opening, SOCIAL reaches 60 stores nationwide, thickening the tricity area<\/h2>\n<p>According to reports, SOCIAL has opened at HLP Gallerria in Mohali, marking its 60th store nationwide. Mohali is a first for the brand in that city and its third overall in Punjab, following two existing locations in Chandigarh, a move to thicken the presence across the \"tricity\" made up of Chandigarh, Mohali, and Panchkula. The store design was handled by Mumbai's FK'D Workshop, incorporating a multi-tiered structure reminiscent of an amphitheater, an island-style bar counter, private rooms, and an outdoor wooden-deck balcony.<\/p>\n\n<h2>Background: demand for a \"third place\" usable all day long<\/h2>\n<p>In urban India, customers gather more at venues usable as a single hangout from morning to late night than at places split by use \u2014 coffee-only, or alcohol-only. SOCIAL is a leading example of this, turning the same floor space into different earners by time of day: caf\u00e9 and workspace by day, bar and socializing venue from evening on. In metro areas like around Chandigarh, with many students and young working professionals, this all-day design pushes up both turnover and average spend per customer.<\/p>\n\n<h2>A store design that \"changes what it earns by time of day\"<\/h2>\n<p>The core of SOCIAL is running one restaurant with a different face depending on the time of day. The menu ranges widely, from meals such as China boxes, butter chicken biryani, and loaded nachos, to its signature cocktails and coffee, and it even carries a regionally flavored drink named after Punjab, \"Banarasi Patiala.\" It layers on music and cultural events and programming that showcases local talent, adding reasons to visit beyond food.<\/p>\n<ul>\n<li>Reuses the same floor as a caf\u00e9 and workspace by day and a bar and socializing venue by night<\/li>\n<li>Bundles food, cocktails, and coffee into one restaurant to extend dwell time<\/li>\n<li>Creates reasons to visit beyond food through music and cultural events<\/li>\n<\/ul>\n\n<h2>How it is being received locally and in the industry<\/h2>\n<p>Within the scope of reporting, SOCIAL is said to have designed this restaurant with \"a coffee stop, meals, after-work gatherings, and late-night dining\" all in mind. The specific investment amount and average spend per customer have not been disclosed. Here we stick to the reported facts \u2014 \"60 stores nationwide,\" \"Mohali is the brand's first in the state, its third in the tricity\" \u2014 without adding speculation about visitor numbers or the like.<\/p>\n\n<h2>Implications for Japanese companies: design one restaurant by \"splitting it by time of day\"<\/h2>\n<p>When Japanese food and beverage brands run their own directly operated stores in India, a design that lets the same restaurant be used almost like two different places by day and night becomes a way to maximize earnings from limited floor space. A move to strike at the gap in the nighttime experience market is shown by <a href=\"https:\/\/india-marketing.jp\/en\/india-news\/highnote-mumbai-nightlife\/\">Mumbai's sound-and-food bar High Note<\/a>, and the practice of converting a daytime caf\u00e9 into a nighttime bar is put into practice by <a href=\"https:\/\/india-marketing.jp\/en\/india-news\/concu-mumbai-colaba\/\">Con\u00e7u in Colaba<\/a>. On the Japanese side, allocating the menu into three time slots \u2014 day, evening, and night \u2014 and deciding in advance which slot to insert a distinctly Japanese item into makes it easier to organize local operations.<\/p>\n\n<h2>Market ripple effects: store openings that turn regional cities into a \"data network\"<\/h2>\n<p>A move to blanket a metro area like the tricity is not simply about adding stores \u2014 it is also about building a base network for reading regional demand. The idea of turning regional cities into a network of store-opening data connects to <a href=\"https:\/\/india-marketing.jp\/en\/india-news\/snitch-ludhiana-store\/\">how Snitch expanded into Punjab's Ludhiana<\/a>, and a design that raises density at the metro-area level serves as a foundation for Japanese brands thinking about which city to start blanketing from.<\/p>\n\n<h2>Practical information and related links<\/h2>\n<ul>\n<li><a href=\"https:\/\/india-marketing.jp\/en\/india-news\/highnote-mumbai-nightlife\/\">A Mumbai bar concept that strikes at the gap in the nighttime experience market<\/a><\/li>\n<li><a href=\"https:\/\/india-marketing.jp\/en\/india-news\/concu-mumbai-colaba\/\">A Colaba location that converted a daytime caf\u00e9 into a nighttime bar<\/a><\/li>\n<li><a href=\"https:\/\/india-marketing.jp\/en\/india-news\/wow-momo-expansion\/\">Wow! Momo's area rollout, adding 80 stores in 4 months<\/a><\/li>\n<\/ul>\n\n<h2>Summary: allocate the menu into three time slots \u2014 day, evening, and night<\/h2>\n<p>SOCIAL's Mohali opening is one example of the model of splitting a restaurant by time of day to build up to 60 stores nationwide. The move Japanese brands considering directly operated stores in India can make right now is to divide the menu into three slots \u2014 day, evening, and night \u2014 and settle on the main item for each, plus one slot to insert something distinctly Japanese. Fixing the time-of-day design first makes earnings per square foot of floor space easier to predict.<\/p>\n\n<h2>Sources<\/h2>\n<ul>\n<li><a href=\"https:\/\/www.restaurantindia.in\/news\/social-hits-60-outlets-with-new-mohali-launch-expands-tricity-footprint.n17189\" target=\"_blank\" rel=\"noopener\">Restaurant India\"SOCIAL hits 60 outlets with new Mohali launch, expands tricity footprint\"<\/a><\/li>\n<\/ul>\n\n<div class=\"p-blogParts post_content\" data-partsid=\"1001\">\n<div class=\"swell-block-fullWide pc-py-60 sp-py-60 alignfull\" style=\"background-color:#094309\"><div class=\"swell-block-fullWide__inner l-container\">\n<div class=\"wp-block-columns\">\n<div class=\"wp-block-column\">\n<h3 class=\"wp-block-heading has-text-align-center is-style-section_ttl u-mb-ctrl u-mb-10 has-white-color has-text-color has-link-color wp-elements-1\">\u30a4\u30f3\u30c9\u9032\u51fa\u652f\u63f4\u4e8b\u696d\u306e\u8cc7\u6599\u30c0\u30a6\u30f3\u30ed\u30fc\u30c9<\/h3>\n\n\n\n<p 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