{"id":2117,"date":"2026-11-09T13:40:40","date_gmt":"2026-11-09T04:40:40","guid":{"rendered":"https:\/\/india-marketing.jp\/india-news\/sanrio-genz-diwali\/"},"modified":"2026-11-09T13:40:40","modified_gmt":"2026-11-09T04:40:40","slug":"sanrio-genz-diwali","status":"publish","type":"india-news","link":"https:\/\/india-marketing.jp\/en\/india-news\/sanrio-genz-diwali\/","title":{"rendered":"\u30b5\u30f3\u30ea\u30aa\u304c\u30a4\u30f3\u30c9Z\u4e16\u4ee31,203\u4eba\u3092\u8abf\u67fb\u3001\u30c7\u30a3\u30ef\u30ea\u306f\u4f1d\u7d71\u3069\u304a\u308a\u304c71%"},"content":{"rendered":"<p class=\"wp-block-paragraph\">\u30b5\u30f3\u30ea\u30aa\u304c\u30a4\u30f3\u30c9\u306eZ\u4e16\u4ee3\u306b\u805e\u3044\u305f\u30c7\u30a3\u30ef\u30ea\u306e\u8abf\u67fb\u7d50\u679c\u304c\u30012026\u5e7411\u67085\u65e5\u306b\u51fa\u305f\u3002\u30c7\u30a3\u30ef\u30ea\u5f53\u65e5\u306e11\u67088\u65e5\u307e\u30673\u65e5\u3068\u3044\u3046\u30bf\u30a4\u30df\u30f3\u30b0\u3067\u3042\u308b\u3002\u5b9f\u67fb\u306fYouGov India\u304c\u30aa\u30f3\u30e9\u30a4\u30f3\u3067\u884c\u3044\u3001\u30c7\u30ea\u30fcNCR\u30fb\u30e0\u30f3\u30d0\u30a4\u30fb\u30d9\u30f3\u30ac\u30eb\u30fc\u30eb\u30fb\u30cf\u30a4\u30c7\u30e9\u30d0\u30fc\u30c9\u30fb\u30c1\u30a7\u30f3\u30ca\u30a4\u306e5\u90fd\u5e02\u306b\u4f4f\u308018\u301c29\u6b731,203\u4eba\u304c\u56de\u7b54\u3057\u305f\u3002\u671f\u9593\u306f10\u67087\u301c14\u65e5\u306e1\u9031\u9593\u3060\u3002<\/p>\n<p class=\"wp-block-paragraph\">\u5927\u304d\u304f\u51fa\u305f\u6570\u5b57\u306f\u3001\u300c\u30c7\u30a3\u30ef\u30ea\u306f\u4f1d\u7d71\u3069\u304a\u308a\u306e\u795d\u3044\u65b9\u304c\u826f\u3044\u300d\u306b71%\u304c\u540c\u610f\u3057\u305f\u3053\u3068\u3002\u540c\u6642\u306b66%\u304c\u300c\u3082\u3063\u3068\u30b2\u30fc\u30e0\u3084\u904a\u3073\u3001\u8efd\u3084\u304b\u306a\u6642\u9593\u304c\u307b\u3057\u3044\u300d\u3068\u3082\u7b54\u3048\u3066\u3044\u308b\u3002\u305f\u3060\u65e5\u672c\u4f01\u696d\u306b\u3068\u3063\u3066\u306e\u8aad\u307f\u3069\u3053\u308d\u306f\u3001\u6570\u5b57\u305d\u306e\u3082\u306e\u3088\u308a\u3001\u30b5\u30f3\u30ea\u30aa\u304c\u3053\u308c\u3092\u51fa\u3057\u305f\u4f4d\u7f6e\u306b\u3042\u308b\u3002\u30e0\u30f3\u30d0\u30a4\u306b\u521d\u306e\u99d0\u5728\u54e1\u4e8b\u52d9\u6240\u3092\u958b\u3044\u305f\u306e\u306f2026\u5e745\u6708\u3002\u58f2\u308a\u5834\u306f\u3059\u3067\u306b\u52d5\u3044\u3066\u3044\u3066\u3001\u8abf\u67fb\u306f\u305d\u306e\u534a\u5e74\u5f8c\u306b\u6765\u305f\u3002<\/p>\n<h2 class=\"wp-block-heading\">\u8abf\u67fb\u306fYouGov India\u304c10\u67087\u301c14\u65e5\u3001\u767a\u8868\u306f\u30c7\u30a3\u30ef\u30ea3\u65e5\u524d\u306e11\u67085\u65e5<\/h2>\n<p class=\"wp-block-paragraph\">\u767a\u8868\u306fPR Newswire\u7d4c\u7531\u3067\u914d\u4fe1\u3055\u308c\u3001PTI\u304c\u540c\u65e514\u664258\u5206\uff08\u30a4\u30f3\u30c9\u6642\u9593\uff09\u306b\u8ee2\u8f09\u3057\u3066\u3044\u308b\u3002\u5b9f\u67fb\u304b\u3089\u767a\u8868\u307e\u3067\u306b3\u9031\u9593\u5f37\u3042\u308a\u3001\u767a\u8868\u65e5\u3060\u3051\u304c\u796d\u4e8b\u306b\u5408\u308f\u305b\u3066\u7f6e\u304b\u308c\u305f\u5f62\u3060\u3002\u3053\u306e\u6642\u5dee\u306f\u6570\u5b57\u3092\u5f15\u304f\u3068\u304d\u306b\u52b9\u304f\u300210\u67087\u301c14\u65e5\u306f\u796d\u4e8b\u306e\u8cb7\u3044\u7269\u304c\u672c\u683c\u5316\u3059\u308b\u624b\u524d\u3067\u3001\u56de\u7b54\u306f\u5f53\u65e5\u306e\u884c\u52d5\u3067\u306f\u306a\u304f\u3001\u4e88\u5b9a\u3068\u610f\u5411\u3067\u3042\u308b\u3002<\/p>\n<h3 class=\"wp-block-heading\">\u30a4\u30f3\u30c9\u4e8b\u696d\u3068\u8abf\u67fb\u306e\u6642\u7cfb\u5217<\/h3>\n<figure class=\"wp-block-table\">\n<table>\n<thead>\n<tr>\n<th>Timing<\/th>\n<th>Event<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td>May 2026<\/td>\n<td>\u30e0\u30f3\u30d0\u30a4\u306b\u521d\u306e\u99d0\u5728\u54e1\u4e8b\u52d9\u6240\u3092\u958b\u8a2d\u3002\u73fe\u5730\u306e\u30e9\u30a4\u30bb\u30f3\u30b9\u696d\u52d9\u3092\u7d71\u62ec\u3059\u308b<\/td>\n<\/tr>\n<tr>\n<td>May 2026<\/td>\n<td>\u30ea\u30e9\u30a4\u30a2\u30f3\u30b9\u5098\u4e0bAzorte\u304c\u30a4\u30f3\u30c9\u521d\u306e\u30cf\u30ed\u30fc\u30ad\u30c6\u30a3Shop-in-shop\u3092\u7acb\u3061\u4e0a\u3052\uff08\u5b9f\u5e97\u821740\u5e97\uff0bEC\uff09<\/td>\n<\/tr>\n<tr>\n<td>2026\u5e7410\u67087\u301c14\u65e5<\/td>\n<td>YouGov India\u304c\u30aa\u30f3\u30e9\u30a4\u30f3\u3067\u5b9f\u67fb\uff085\u90fd\u5e02\u30fb18\u301c29\u6b73\u30fb1,203\u4eba\uff09<\/td>\n<\/tr>\n<tr>\n<td>2026\u5e7411\u67085\u65e5<\/td>\n<td>\u8abf\u67fb\u7d50\u679c\u3092\u767a\u8868\u3002PR Newswire\u914d\u4fe1\u3001PTI\u304c\u8ee2\u8f09<\/td>\n<\/tr>\n<tr>\n<td>2026\u5e7411\u67088\u65e5<\/td>\n<td>\u30c7\u30a3\u30ef\u30ea\u5f53\u65e5<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/figure>\n<p class=\"wp-block-paragraph\">\u540c\u30581\u672c\u306e\u30ea\u30ea\u30fc\u30b9\u304b\u3089\u3001\u5a92\u4f53\u306f\u9055\u3046\u6570\u5b57\u3092\u898b\u51fa\u3057\u306b\u7acb\u3066\u305f\u3002MediaBrief\u306f\u300c66%\u304c\u3082\u3063\u3068\u904a\u3073\u3092\u6c42\u3081\u3066\u3044\u308b\u300d\u3092\u984c\u306b\u3057\u3001PTI\u7d4c\u7531\u306e\u30ef\u30a4\u30e4\u30fc\u306f\u300c71%\u304c\u4f1d\u7d71\u3069\u304a\u308a\u300d\u3092\u984c\u306b\u3057\u3066\u3044\u308b\u30021\u672c\u306b30\u4ee5\u4e0a\u306e\u6570\u5b57\u304c\u4e26\u3076\u3068\u3053\u3046\u306a\u308b\u3002\u81ea\u793e\u3067\u8abf\u67fb\u30ea\u30ea\u30fc\u30b9\u3092\u51fa\u3059\u5074\u306b\u3068\u3063\u3066\u306f\u3001\u3069\u308c\u3092\u629c\u304b\u308c\u3066\u3082\u56f0\u3089\u306a\u3044\u69cb\u6210\u306b\u3057\u3066\u304a\u304f\u8a71\u306b\u306a\u308b\u3002<\/p>\n<h2 class=\"wp-block-heading\">\u30e0\u30f3\u30d0\u30a4\u958b\u6240\u3068Azorte\u306e\u58f2\u308a\u5834\u304c\u5148\u3001\u796d\u4e8b\u306e\u8abf\u67fb\u306f\u534a\u5e74\u5f8c\u3060\u3063\u305f<\/h2>\n<p class=\"wp-block-paragraph\">\u30b5\u30f3\u30ea\u30aa\u304c\u30a4\u30f3\u30c9\u306b\u521d\u306e\u99d0\u5728\u54e1\u4e8b\u52d9\u6240\u3092\u7f6e\u3044\u305f\u306e\u306f2026\u5e745\u6708\u306e\u30e0\u30f3\u30d0\u30a4\u3002\u73fe\u5730\u306e\u30e9\u30a4\u30bb\u30f3\u30b9\u696d\u52d9\u3092\u7d71\u62ec\u3059\u308b\u62e0\u70b9\u3067\u3001Director, India Operations \u306bRuchi Pangasa\u6c0f\u304c\u5c31\u3044\u305f\u3002EMEA\u30fb\u30aa\u30bb\u30a2\u30cb\u30a2\u30fb\u30a4\u30f3\u30c9\u3092\u62c5\u5f53\u3059\u308bSanrio GmbH\u306eCOO\u3001Silvia Figini\u6c0f\u306f\u3001\u73fe\u5730\u62e0\u70b9\u304c\u3067\u304d\u305f\u3053\u3068\u3067\u30e9\u30a4\u30bb\u30f3\u30b7\u30fc\u306e\u7db2\u3068\u5546\u54c1\u30ab\u30c6\u30b4\u30ea\u30fc\u3092\u5e83\u3052\u308b\u3068\u8ff0\u3079\u3066\u3044\u308b\u3002<\/p>\n<p class=\"wp-block-paragraph\">\u540c\u30585\u6708\u306b\u306f\u3001\u30ea\u30e9\u30a4\u30a2\u30f3\u30b9\u5098\u4e0b\u306eAzorte\u304c\u30a4\u30f3\u30c9\u521d\u3068\u306a\u308b\u30cf\u30ed\u30fc\u30ad\u30c6\u30a3\u306eShop-in-shop\u3092\u7acb\u3061\u4e0a\u3052\u305f\u3053\u3068\u3082\u5831\u3058\u3089\u308c\u305f\u3002\u5c55\u958b\u306f\u5b9f\u5e97\u821740\u5e97\u3068EC\u3067\u3001\u6271\u3044\u306f\u9774\u30fb\u30a2\u30d1\u30ec\u30eb\u30fb\u5c0f\u7269\u3002\u73fe\u5730\u306e\u30e9\u30a4\u30bb\u30f3\u30b7\u30fc\u306b\u306f\u3001\u3053\u306eAzorte\u306b\u52a0\u3048\u3066Lenskart\u3001Bluestone\u304c\u4e26\u3076\u3002Mr. Men Little Miss\u3092\u30a4\u30f3\u30c9\u306b\u5165\u308c\u308b\u8a08\u753b\u3082\u793a\u3055\u308c\u3066\u3044\u308b\u3002<\/p>\n<p class=\"wp-block-paragraph\">\u3064\u307e\u308a\u9806\u756a\u306f\u3053\u3046\u3060\u3002\u62e0\u70b9\u3068\u30e9\u30a4\u30bb\u30f3\u30b7\u30fc\u3001\u58f2\u308a\u5834\u304c\u5148\u306b\u7acb\u3061\u4e0a\u304c\u308a\u3001\u796d\u4e8b\u306e\u6d88\u8cbb\u8005\u8abf\u67fb\u306f\u305d\u306e\u534a\u5e74\u5f8c\u306b\u51fa\u3066\u304d\u305f\u3002\u53c2\u5165\u53ef\u5426\u3092\u6e2c\u308b\u305f\u3081\u306e\u4e8b\u524d\u8abf\u67fb\u3067\u306f\u306a\u304f\u3001\u52d5\u304b\u3057\u59cb\u3081\u305f\u5f8c\u306e\u8ecc\u9053\u4fee\u6b63\u3068\u5e83\u5831\u3092\u517c\u306d\u305f\u8abf\u67fb\u3067\u3042\u308b\u3002<\/p>\n<p class=\"wp-block-paragraph\">\u30e9\u30a4\u30bb\u30f3\u30b9\u3067\u5165\u308b\u5f62\u305d\u306e\u3082\u306e\u306f\u3001\u30a4\u30f3\u30c9\u3067\u306f\u73cd\u3057\u304f\u306a\u3044\u3002<a href=\"https:\/\/india-marketing.jp\/en\/india-news\/parle-vadilal-license\/\">\u30d1\u30eb\u30ec\u304c\u30f4\u30a1\u30c7\u30a3\u30e9\u30eb\u306b\u5546\u6a19\u3060\u3051\u8cb8\u3057\u3066\u30a2\u30a4\u30b9\u3092\u51fa\u3057\u305f\u4ef6<\/a>\u306e\u3088\u3046\u306b\u3001\u88fd\u9020\u3082\u8ca9\u58f2\u3082\u73fe\u5730\u306b\u6301\u305f\u305b\u3066\u540d\u524d\u3060\u3051\u3092\u51fa\u3059\u7d44\u307f\u65b9\u304c\u901a\u308b\u5e02\u5834\u3060\u3002\u305f\u3060\u8cb8\u3059\u5148\u304c\u5897\u3048\u308b\u307b\u3069\u3001\u3069\u306e\u30ab\u30c6\u30b4\u30ea\u30fc\u306b\u8cb8\u3059\u304b\u306e\u5224\u65ad\u6750\u6599\u304c\u8981\u308b\u30021,203\u4eba\u306e\u5185\u8a33\u306f\u305d\u3053\u3067\u4f7f\u3046\u6570\u5b57\u306b\u306a\u308b\u3002<\/p>\n<h2 class=\"wp-block-heading\">\u30c7\u30ea\u30fcNCR\u306e47%\u3068\u30e0\u30f3\u30d0\u30a4\u306e58%\u30015\u90fd\u5e02\u3067\u914d\u308a\u65b9\u304c\u63c3\u308f\u306a\u3044<\/h2>\n<p class=\"wp-block-paragraph\">\u5168\u4f53\u306e71%\u3092\u90fd\u5e02\u5225\u306b\u5272\u308b\u3068\u3001\u666f\u8272\u304c\u5909\u308f\u308b\u3002\u300c\u30c7\u30a3\u30ef\u30ea\u306f\u4f1d\u7d71\u3069\u304a\u308a\u304c\u826f\u3044\u300d\u306b\u5f37\u304f\u540c\u610f\u3057\u305f\u6bd4\u7387\u306f\u3001\u30c7\u30ea\u30fcNCR\u304c47%\u3001\u30c1\u30a7\u30f3\u30ca\u30a4\u304c37%\u3001\u30cf\u30a4\u30c7\u30e9\u30d0\u30fc\u30c9\u304c34%\u3002\u4e0a\u4e0b\u306713\u30dd\u30a4\u30f3\u30c8\u958b\u304f\u3002<\/p>\n<h3 class=\"wp-block-heading\">\u90fd\u5e02\u5225\u306b\u969b\u7acb\u3063\u305f\u56de\u7b54<\/h3>\n<figure class=\"wp-block-table\">\n<table>\n<thead>\n<tr>\n<th>City<\/th>\n<th>\u969b\u7acb\u3063\u305f\u56de\u7b54<\/th>\n<th>Ratio<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td>Delhi NCR<\/td>\n<td>\u300c\u4f1d\u7d71\u3069\u304a\u308a\u304c\u826f\u3044\u300d\u306b\u5f37\u304f\u540c\u610f<\/td>\n<td>47%<\/td>\n<\/tr>\n<tr>\n<td>Mumbai<\/td>\n<td>\u4f1d\u7d71\u8863\u88c5\u304b\u796d\u4e8b\u3089\u3057\u3044\u88c5\u3044\u3092\u9078\u3076<\/td>\n<td>58%<\/td>\n<\/tr>\n<tr>\n<td>Mumbai<\/td>\n<td>\u795d\u3044\u65b9\u304c\u53cb\u4eba\u4e2d\u5fc3\u306b\u5bc4\u3063\u3066\u304d\u3066\u3044\u308b<\/td>\n<td>19%<\/td>\n<\/tr>\n<tr>\n<td>Bengaluru<\/td>\n<td>\u76f8\u624b\u304c\u5fc5\u8981\u306a\u3082\u306e\u30fb\u597d\u304d\u306a\u3082\u306e\u304b\u3089\u8d08\u308a\u7269\u3092\u9078\u3076<\/td>\n<td>38%<\/td>\n<\/tr>\n<tr>\n<td>Hyderabad<\/td>\n<td>\u5bb6\u65cf\u3068\u904e\u3054\u3059\u4e88\u5b9a<\/td>\n<td>68%<\/td>\n<\/tr>\n<tr>\n<td>Chennai<\/td>\n<td>\u601d\u3044\u51fa\u3055\u305b\u308b\u7269\u3092\u898b\u304b\u3051\u305f\u3089\u885d\u52d5\u7684\u306b\u8d08\u308b<\/td>\n<td>37%<\/td>\n<\/tr>\n<tr>\n<td>Chennai<\/td>\n<td>\u98df\u3079\u7269\u3092\u5206\u3051\u308b\u30fb\u9001\u308b\u3053\u3068\u3067\u4eba\u3092\u4ef2\u9593\u306b\u5165\u308c\u308b<\/td>\n<td>49%<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/figure>\n<p class=\"wp-block-paragraph\">\u30ea\u30ea\u30fc\u30b9\u306b\u306f\u6bd4\u8f03\u5024\u3082\u6dfb\u3048\u3089\u308c\u3066\u3044\u308b\u3002\u53cb\u4eba\u4e2d\u5fc3\u306b\u5bc4\u3063\u3066\u3044\u308b\u3068\u3044\u3046\u56de\u7b54\u306f\u3001\u30c7\u30ea\u30fcNCR\u30fb\u30cf\u30a4\u30c7\u30e9\u30d0\u30fc\u30c9\u30fb\u30c1\u30a7\u30f3\u30ca\u30a4\u3067\u306f11\u301c12%\u3067\u3001\u30e0\u30f3\u30d0\u30a4\u306e19%\u3060\u3051\u304c\u6d6e\u304f\u3002\u8d08\u308a\u7269\u3092\u76f8\u624b\u306e\u5fc5\u8981\u304b\u3089\u9078\u3076\u6bd4\u7387\u306f\u3001\u30d9\u30f3\u30ac\u30eb\u30fc\u30eb\u4ee5\u5916\u306e3\u90fd\u5e02\u304c27\u301c29%\u3002\u5bb6\u65cf\u3068\u904e\u3054\u3059\u4e88\u5b9a\u306f\u3001\u30cf\u30a4\u30c7\u30e9\u30d0\u30fc\u30c9\u4ee5\u5916\u306e4\u90fd\u5e02\u304c53\u301c57%\u306b\u53ce\u307e\u308b\u3002<\/p>\n<p class=\"wp-block-paragraph\">5\u90fd\u5e02\u3067\u540c\u3058\u30af\u30ea\u30a8\u30a4\u30c6\u30a3\u30d6\u30921\u672c\u56de\u3059\u3068\u3001\u3053\u306e\u5dee\u306f\u898b\u3048\u306a\u304f\u306a\u308b\u3002<a href=\"https:\/\/india-marketing.jp\/en\/india-news\/safi-genz-ooh\/\">\u30cf\u30e0\u30c0\u30fc\u30c9\u306eSafi\u304c4\u90fd\u5e02\u306e\u5c4b\u5916\u7d0430\u9762\u3067Z\u4e16\u4ee3\u306b\u8a9e\u308a\u76f4\u3057\u305f\u4f8b<\/a>\u306e\u3088\u3046\u306b\u3001\u90fd\u5e02\u3092\u7d5e\u3063\u3066\u8a00\u3044\u65b9\u3092\u5909\u3048\u308b\u8a2d\u8a08\u306e\u307b\u3046\u304c\u3001\u3053\u306e\u7a2e\u306e\u5185\u8a33\u3068\u565b\u307f\u5408\u3046\u3002\u30c7\u30ea\u30fcNCR\u306b\u306f\u4f1d\u7d71\u5074\u306e\u4f5c\u6cd5\u3001\u30e0\u30f3\u30d0\u30a4\u306b\u306f\u88c5\u3044\u3001\u30cf\u30a4\u30c7\u30e9\u30d0\u30fc\u30c9\u306b\u306f\u5bb6\u65cf\u306e\u6642\u9593\u3001\u30c1\u30a7\u30f3\u30ca\u30a4\u306b\u306f\u5206\u3051\u5408\u3048\u308b\u98df\u3079\u7269\u3002\u540c\u3058\u796d\u4e8b\u3067\u8a34\u6c42\u304c4\u3064\u306b\u5272\u308c\u308b\u3002<\/p>\n<h2 class=\"wp-block-heading\">\u9ad8\u4fa1\u306a\u8d08\u308a\u7269\u3092\u9078\u3070\u306a\u304b\u3063\u305f64%\u306f\u3001\u30a2\u30d1\u30ec\u30eb\u4e2d\u5fc3\u306e\u30e9\u30a4\u30bb\u30f3\u30b9\u3068\u305a\u308c\u3066\u3044\u308b<\/h2>\n<p class=\"wp-block-paragraph\">\u8d08\u308a\u7269\u306e\u8a2d\u554f\u3067\u51fa\u305f\u6570\u5b57\u306f\u3001\u5358\u4fa1\u3092\u4e0a\u3052\u308b\u65b9\u5411\u3068\u9006\u3092\u5411\u3044\u3066\u3044\u308b\u300264%\u304c\u300c\u9ad8\u4fa1\u306a\u8d08\u308a\u7269\u3088\u308a\u3001\u81ea\u5206\u306e\u7656\u3084\u7fd2\u6163\u3092\u5206\u304b\u3063\u3066\u3044\u308b\u8d08\u308a\u7269\u300d\u3092\u9078\u3073\u300160%\u304c\u300cSNS\u6620\u3048\u3059\u308b\u8d08\u308a\u7269\u3088\u308a\u3001\u8d08\u308b\u5074\u3068\u53d7\u3051\u53d6\u308b\u5074\u3060\u3051\u306b\u610f\u5473\u304c\u5206\u304b\u308b\u8d08\u308a\u7269\u300d\u3092\u9078\u3093\u3060\u3002\u98df\u3079\u7269\u3067\u306f72%\u304c\u300c\u304b\u308f\u3044\u3044\u30fb\u697d\u3057\u3044\u30fb\u540d\u524d\u5165\u308a\u306e\u796d\u4e8b\u306e\u98df\u3079\u7269\u300d\u3092\u697d\u3057\u3080\u3068\u7b54\u3048\u300143%\u304c\u4eba\u3092\u4ef2\u9593\u306b\u5165\u308c\u308b\u305f\u3081\u306b\u98df\u3079\u7269\u3092\u5206\u3051\u305f\u308a\u9001\u3063\u305f\u308a\u3059\u308b\u3068\u7b54\u3048\u3066\u3044\u308b\u3002<\/p>\n<h3 class=\"wp-block-heading\">\u81ea\u5df1\u8868\u73fe\u3068\u601d\u3044\u51fa\u306e\u5185\u8a33<\/h3>\n<figure class=\"wp-block-table\">\n<table>\n<thead>\n<tr>\n<th>\u8a2d\u554f<\/th>\n<th>Ratio<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td>\u30c7\u30a3\u30ef\u30ea\u306f\u81ea\u5206\u3089\u3057\u3055\u3092\u51fa\u305b\u308b\u6a5f\u4f1a\u3060\uff08\u304b\u306a\u308a\uff0f\u3042\u308b\u7a0b\u5ea6\uff09<\/td>\n<td>66%<\/td>\n<\/tr>\n<tr>\n<td>\u81ea\u5206\u3089\u3057\u3055\u306e\u51fa\u3057\u65b9\u306f\u98df\u3079\u7269<\/td>\n<td>54%<\/td>\n<\/tr>\n<tr>\n<td>\u540c\u3058\u304f\u3001\u4e00\u7dd2\u306b\u795d\u3046\u76f8\u624b<\/td>\n<td>50%<\/td>\n<\/tr>\n<tr>\n<td>\u540c\u3058\u304f\u3001\u30d5\u30a1\u30c3\u30b7\u30e7\u30f3<\/td>\n<td>47%<\/td>\n<\/tr>\n<tr>\n<td>\u5b50\u3069\u3082\u306e\u9803\u306e\u8a18\u61b6\u304c\u30c7\u30a3\u30ef\u30ea\u306e\u4f53\u9a13\u306b\u5f37\u304f\u5f71\u97ff\u3059\u308b<\/td>\n<td>66%<\/td>\n<\/tr>\n<tr>\n<td>\u65b0\u3057\u3044\u7269\u3092\u3082\u3089\u3046\u9ad8\u63da\u611f\u3092\u518d\u73fe\u3057\u305f\u3044<\/td>\n<td>35%<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/figure>\n<p class=\"wp-block-paragraph\">\u516c\u8868\u3055\u308c\u3066\u3044\u308b\u30e9\u30a4\u30bb\u30f3\u30b7\u30fc\u306e\u9854\u3076\u308c\u304b\u3089\u898b\u3048\u308b\u30b5\u30f3\u30ea\u30aa\u306e\u30a4\u30f3\u30c9\u3067\u306e\u58f2\u308a\u5834\u306f\u3001Azorte\u306e\u9774\u30fb\u30a2\u30d1\u30ec\u30eb\u30fb\u5c0f\u7269\u304c\u8ef8\u306b\u306a\u3063\u3066\u3044\u308b\u3002\u4e00\u65b9\u3067\u8abf\u67fb\u304c\u6307\u3057\u3066\u3044\u308b\u306e\u306f\u3001\u540d\u5165\u308c\u3068\u5c0f\u5206\u3051\u3068\u5206\u3051\u5408\u3048\u308b\u5358\u4f4d\u3060\u3002\u5358\u4fa1\u306f\u4f4e\u304f\u3001\u70b9\u6570\u304c\u51fa\u308b\u5546\u54c1\u7fa4\u3060\u3002\u81ea\u5df1\u8868\u73fe\u306e\u7d4c\u8def\u3067\u3082\u3001\u30d5\u30a1\u30c3\u30b7\u30e7\u30f3\u306e47%\u3088\u308a\u98df\u3079\u7269\u306e54%\u304c\u4e0a\u306b\u6765\u3066\u3044\u308b\u3002\u30a2\u30d1\u30ec\u30eb\u306e\u7db2\u3092\u5e83\u3052\u308b\u52d5\u304d\u3068\u3001\u81ea\u5206\u3067\u53d6\u3063\u305f\u6570\u5b57\u306e\u5411\u304d\u304c\u5b8c\u5168\u306b\u306f\u4e00\u81f4\u3057\u3066\u3044\u306a\u3044\u3002<\/p>\n<p class=\"wp-block-paragraph\">\u540c\u3058\u796d\u4e8b\u3067\u3082\u3001\u4fa1\u683c\u5e2f\u306b\u3088\u3063\u3066\u523a\u3059\u8a00\u8449\u306f\u5206\u304b\u308c\u308b\u3002<a href=\"https:\/\/india-marketing.jp\/en\/india-news\/wgc-first-diwali\/\">\u30ef\u30fc\u30eb\u30c9\u30fb\u30b4\u30fc\u30eb\u30c9\u30fb\u30ab\u30a6\u30f3\u30b7\u30eb\u304c\u300e\u521d\u3081\u3066\u306e\u30c7\u30a3\u30ef\u30ea\u300f\u3067\u82e5\u3044\u592b\u5a66\u3092\u64ae\u3063\u305f\u4ef6<\/a>\u306f\u3001\u91d1\u3068\u3044\u3046\u9ad8\u5358\u4fa1\u306e\u5074\u304b\u3089\u796d\u4e8b\u306e\u8d08\u308a\u7269\u3092\u53d6\u308a\u306b\u3044\u304f\u8a2d\u8a08\u3060\u3063\u305f\u3002\u30b5\u30f3\u30ea\u30aa\u306e64%\u306860%\u306f\u3001\u305d\u306e\u53cd\u5bfe\u306e\u7aef\u304b\u3089\u540c\u3058\u9700\u8981\u3092\u3064\u304b\u3082\u3046\u3068\u3057\u3066\u3044\u308b\u3002\u65e5\u672c\u306e\u30d6\u30e9\u30f3\u30c9\u304c\u3069\u3061\u3089\u306e\u7aef\u306b\u7acb\u3064\u304b\u306f\u3001\u5546\u54c1\u3092\u6c7a\u3081\u308b\u524d\u306b\u6c7a\u307e\u308b\u8a71\u3060\u3002<\/p>\n<h2 class=\"wp-block-heading\">1,203\u4eba\u306f5\u90fd\u5e02\u306e18\u301c29\u6b73\u30fb\u30aa\u30f3\u30e9\u30a4\u30f3\u56de\u7b54\u3001\u30a4\u30f3\u30c9\u5168\u4f53\u306eZ\u4e16\u4ee3\u3067\u306f\u306a\u3044<\/h2>\n<p class=\"wp-block-paragraph\">\u3053\u306e\u8abf\u67fb\u3092\u793e\u5185\u306e\u4f01\u753b\u66f8\u306b\u5f15\u304f\u306a\u3089\u3001\u67a0\u30923\u3064\u66f8\u304d\u6dfb\u3048\u308b\u5fc5\u8981\u304c\u3042\u308b\u3002<\/p>\n<ul class=\"wp-block-list\">\n<li>\u59d4\u8a17\u5143\u306f\u30b5\u30f3\u30ea\u30aa\u81ea\u8eab\u3067\u3001\u8a2d\u554f\u306f\u53cb\u60c5\u30fb\u512a\u3057\u3055\u30fb\u5305\u6442\u3068\u3044\u3046\u540c\u793e\u306e\u30d6\u30e9\u30f3\u30c9\u8a9e\u5f59\u306b\u6cbf\u3063\u3066\u7acb\u3066\u3089\u308c\u3066\u3044\u308b<\/li>\n<li>\u5bfe\u8c61\u306f5\u90fd\u5e02\u306e\u90fd\u5e02\u90e8\u306e\u307f\u3002\u30aa\u30f3\u30e9\u30a4\u30f3\u30d1\u30cd\u30eb\u306a\u306e\u3067\u3001\u56de\u7b54\u8005\u306f\u30b9\u30de\u30fc\u30c8\u30d5\u30a9\u30f3\u3067\u306e\u56de\u7b54\u306b\u6163\u308c\u305f\u5c64\u306b\u5bc4\u308b<\/li>\n<li>\u5e74\u9f62\u306f18\u301c29\u6b73\u306b\u9650\u3089\u308c\u300117\u6b73\u4ee5\u4e0b\u304c\u5165\u3063\u3066\u3044\u306a\u3044\u3002\u4e2d\u9ad8\u751f\u306e\u796d\u4e8b\u306e\u904e\u3054\u3057\u65b9\u306f\u5225\u306e\u8abf\u67fb\u304c\u8981\u308b<\/li>\n<\/ul>\n<p class=\"wp-block-paragraph\">\u305d\u3057\u306671%\u306f\u300c\u540c\u610f\u300d\u306e\u5408\u8a08\u3067\u3042\u308b\u3002\u5f37\u304f\u540c\u610f\u3057\u305f\u5c64\u306f\u90fd\u5e02\u5225\u306734\u301c47%\u306b\u3068\u3069\u307e\u308b\u3002\u300c\u30a4\u30f3\u30c9\u306eZ\u4e16\u4ee3\u306e7\u5272\u304c\u4f1d\u7d71\u5fd7\u5411\u300d\u3068\u3044\u3046\u4e00\u6587\u306b\u5727\u7e2e\u3057\u3066\u5f15\u304f\u3068\u3001\u5b9f\u614b\u3088\u308a\u786c\u3044\u6570\u5b57\u306b\u306a\u308b\u3002<\/p>\n<h2 class=\"wp-block-heading\">\u8abf\u67fb\u30ea\u30ea\u30fc\u30b9\u3092\u5e83\u5831\u7d20\u6750\u306b\u517c\u7528\u3059\u308b\u8a2d\u8a08\u306a\u3089\u3001\u65e5\u7cfb\u30d6\u30e9\u30f3\u30c9\u3082\u796d\u4e8b\u306e\u524d\u306b\u6253\u3066\u308b<\/h2>\n<p class=\"wp-block-paragraph\">1,203\u4eba\u30015\u90fd\u5e02\u3001\u5b9f\u67fb1\u9031\u9593\u3001\u30aa\u30f3\u30e9\u30a4\u30f3\u3002\u8abf\u67fb\u3068\u3057\u3066\u306f\u5927\u639b\u304b\u308a\u306a\u8a2d\u8a08\u3067\u306f\u306a\u3044\u3002\u30b5\u30f3\u30ea\u30aa\u304c\u3084\u3063\u305f\u306e\u306f\u3001\u305d\u306e\u51fa\u529b\u30922\u3064\u306b\u4f7f\u3046\u3053\u3068\u3060\u3063\u305f\u30021\u3064\u306f\u5546\u54c1\u4f01\u753b\u3068\u30e9\u30a4\u30bb\u30f3\u30b7\u30fc\u9078\u5b9a\u306e\u6750\u6599\u3002\u3082\u30461\u3064\u306f\u5e83\u5831\u7d20\u6750\u3067\u3042\u308b\u3002PR Newswire\u306b\u4e57\u305b\u3001PTI\u304c\u8ee2\u8f09\u3057\u3001\u30c8\u30ec\u30fc\u30c9\u5404\u8a8c\u304c\u8a18\u4e8b\u306b\u3057\u305f\u3002\u30c7\u30a3\u30ef\u30ea3\u65e5\u524d\u3068\u3044\u3046\u796d\u4e8b\u671f\u306e\u8a18\u4e8b\u9762\u3092\u3001\u6709\u6599\u30ef\u30a4\u30e4\u30fc1\u672c\u304b\u3089\u5e83\u3052\u3066\u3044\u308b\u3002<\/p>\n<h3 class=\"wp-block-heading\">\u540c\u3058\u578b\u3092\u56de\u3059\u306a\u3089\u6c7a\u3081\u3066\u304a\u304f\u3053\u3068<\/h3>\n<ul class=\"wp-block-list\">\n<li>\u81ea\u793e\u306e\u30d6\u30e9\u30f3\u30c9\u8a9e\u5f59\u3068\u7d50\u3079\u308b\u8a2d\u554f\u3092\u7acb\u3066\u308b\u3002\u30b5\u30f3\u30ea\u30aa\u306f\u53cb\u60c5\u30fb\u512a\u3057\u3055\u30fb\u4e00\u7dd2\u306b\u3044\u308b\u3053\u3068\u3092\u6e2c\u308a\u3001Pangasa\u6c0f\u306e\u300c\u30cf\u30ed\u30fc\u30ad\u30c6\u30a3\u306f\u4e00\u8cab\u3057\u3066\u3001\u4e00\u7dd2\u306b\u3044\u308b\u3053\u3068\u3001\u53cb\u60c5\u3001\u512a\u3057\u3055\u3092\u4f53\u73fe\u3057\u3066\u304d\u305f\u3002\u5c0f\u3055\u306a\u4ed5\u8349\u3067\u3082\u672c\u7269\u306e\u3064\u306a\u304c\u308a\u304c\u751f\u307e\u308c\u308b\u3068\u3044\u3046\u8003\u3048\u3060\u300d\u3068\u3044\u3046\u30b3\u30e1\u30f3\u30c8\u306b\u63a5\u7d9a\u3055\u305b\u305f<\/li>\n<li>\u90fd\u5e02\u5225\u306e\u5185\u8a33\u307e\u3067\u51fa\u3059\u3002\u5168\u56fd\u5024\u3060\u3051\u3060\u3068\u3001\u5a92\u4f53\u5074\u304c\u90fd\u5e02\u3054\u3068\u306e\u898b\u51fa\u3057\u3092\u7acb\u3066\u3089\u308c\u306a\u3044<\/li>\n<li>\u767a\u8868\u65e5\u3092\u796d\u4e8b\u306e\u6570\u65e5\u524d\u306b\u7f6e\u304f\u3002\u4eca\u56de\u306f\u5b9f\u67fb\u306e\u7d42\u4e86\u304b\u3089\u767a\u8868\u307e\u30673\u9031\u9593\u5f37\u3042\u3063\u305f<\/li>\n<li>\u3069\u306e\u6570\u5b57\u3092\u898b\u51fa\u3057\u306b\u629c\u304b\u308c\u3066\u3082\u3044\u3044\u69cb\u6210\u306b\u3057\u3066\u304a\u304f\u3002\u4eca\u56de\u306fMediaBrief\u304c66%\u3001\u30ef\u30a4\u30e4\u30fc\u304c71%\u3092\u984c\u306b\u3057\u305f<\/li>\n<\/ul>\n<p class=\"wp-block-paragraph\">\u516c\u8868\u3055\u308c\u3066\u3044\u308b\u30b5\u30f3\u30ea\u30aa\u306e\u30a4\u30f3\u30c9\u5074\u306e\u30e9\u30a4\u30bb\u30f3\u30b7\u30fc\u306f\u3001Azorte\u3001Lenskart\u3001Bluestone\u304c\u4e26\u3076\u3068\u3053\u308d\u307e\u3067\u3002\u305d\u3053\u306b\u98df\u306e\u68da\u306f\u307e\u3060\u5165\u3063\u3066\u3044\u306a\u3044\u300272%\u304c\u300c\u304b\u308f\u3044\u3044\u30fb\u697d\u3057\u3044\u30fb\u540d\u524d\u5165\u308a\u306e\u796d\u4e8b\u306e\u98df\u3079\u7269\u300d\u306b\u624b\u3092\u4f38\u3070\u3059\u3068\u81ea\u5206\u3067\u6e2c\u3063\u305f\u4ee5\u4e0a\u3001\u6b21\u306b\u5897\u3048\u308b\u8cb8\u3057\u5148\u306f\u305d\u306e\u5217\u3092\u898b\u3066\u304a\u304f\u3053\u3068\u306b\u306a\u308b\u3002<\/p>\n<h2 class=\"wp-block-heading\">Sources<\/h2>\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/mediabrief.com\/71-of-indian-gen-z-prefer-traditional-diwali-sanrio\/\" target=\"_blank\" rel=\"noopener\">MediaBrief\uff5c66% of Indian Gen Z want more playfulness in Diwali celebrations: Sanrio<\/a><\/li>\n<li><a href=\"https:\/\/www.theweek.in\/wire-updates\/business\/2026\/11\/05\/tradition-with-a-twist-71-of-gen-z-believe-diwali-is-best-celebrated-the-traditional-way-reveals-sanrio-survey.html\" target=\"_blank\" rel=\"noopener\">The Week\uff08PTI\uff0fPR Newswire\uff09\uff5cTradition with a Twist: 71% of Gen Z Believe Diwali Is Best Celebrated the Traditional Way, Reveals Sanrio Survey<\/a><\/li>\n<li><a href=\"https:\/\/www.toysnplaythings.media\/sanrio-opens-first-india-office\/\" target=\"_blank\" rel=\"noopener\">Toys n Playthings\uff5cSanrio opens first India office<\/a><\/li>\n<li><a href=\"https:\/\/dfupublications.com\/index.php\/news\/apparel\/azorte-anchors-india-s-ip-retail-growth-with-debut-hello-kitty-shop-in-shop\" target=\"_blank\" rel=\"noopener\">DFU Publications\uff5cAzorte anchors India&#8217;s IP retail growth with debut Hello Kitty shop-in-shop<\/a><\/li>\n<\/ul>","protected":false},"excerpt":{"rendered":"<p>\u30b5\u30f3\u30ea\u30aa\u304c\u30a4\u30f3\u30c9\u306eZ\u4e16\u4ee3\u306b\u805e\u3044\u305f\u30c7\u30a3\u30ef\u30ea\u306e\u8abf\u67fb\u7d50\u679c\u304c\u30012026\u5e7411\u67085\u65e5\u306b\u51fa\u305f\u3002\u30c7\u30a3\u30ef\u30ea\u5f53\u65e5\u306e11\u67088\u65e5\u307e\u3067 [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"menu_order":0,"template":"","format":"standard","meta":{"_acf_changed":false,"swell_btn_cv_data":"","ssp_meta_description":"\u30b5\u30f3\u30ea\u30aa\u304cYouGov 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