{"id":2154,"date":"2026-11-11T15:00:00","date_gmt":"2026-11-11T06:00:00","guid":{"rendered":"https:\/\/india-marketing.jp\/?post_type=india-news&p=2154"},"modified":"2026-11-11T15:00:00","modified_gmt":"2026-11-11T06:00:00","slug":"clickpost-d2c-festive","status":"publish","type":"india-news","link":"https:\/\/india-marketing.jp\/en\/india-news\/clickpost-d2c-festive\/","title":{"rendered":"\u30c7\u30a3\u30ef\u30ea\u524d\u306eD2C\u3067\u91d1\u984d\u304c45%\u5897\u3001\u4f38\u3073\u306f\u6ce8\u658727%\u5897\u306e1.7\u500d"},"content":{"rendered":"<p class=\"wp-block-paragraph\">\u30c7\u30a3\u30ef\u30ea\u524d\u306e\u30a4\u30f3\u30c9\u3067\u3001D2C\u30d6\u30e9\u30f3\u30c9\u306e1\u65e5\u3042\u305f\u308a\u306e\u6ce8\u6587\u51fa\u8377\u304c\u524d\u5e74\u306e\u540c\u3058\u671f\u9593\u3088\u308a\u7d0427%\u5897\u3048\u3001\u58f2\u308c\u305f\u5546\u54c1\u306e\u91d1\u984d\u306f\u7d0445%\u5897\u3048\u305f\u3002D2C\u30fb\u5c0f\u58f2\u5411\u3051\u306eAI\u7269\u6d41\u81ea\u52d5\u5316\u3068\u8cfc\u5165\u5f8c\u4f53\u9a13\u306e\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u3067\u3042\u308bClickPost\u304c\u3001\u7d04400\u30d6\u30e9\u30f3\u30c9\u306e\u81ea\u793e\u30b5\u30a4\u30c8\u306b\u5165\u3063\u305f8,000\u4e07\u4ef6\u8d85\uff088 crore\u8d85\uff09\u306e\u6ce8\u6587\u3092\u96c6\u8a08\u3057\u305f\u6570\u5b57\u3067\u3001PTI\u304c2026\u5e7411\u67087\u65e5\u306b\u914d\u4fe1\u3057\u3066\u3044\u308b\u3002\u4ef6\u6570\u3088\u308a\u91d1\u984d\u306e\u4f38\u3073\u304c\u5927\u304d\u3044\u3068\u3044\u3046\u3053\u3068\u306f\u30011\u4ef6\u3042\u305f\u308a\u306e\u91d1\u984d\u304c\u4e0a\u304c\u3063\u3066\u3044\u308b\u3002<\/p>\n<p class=\"wp-block-paragraph\">\u30a4\u30f3\u30c9\u306b\u58f2\u308b\u65e5\u672c\u4f01\u696d\u306b\u3068\u3063\u3066\u3001\u3053\u308c\u306f\u796d\u4e8b\u671f\u306e\u4e88\u7b97\u3092\u3069\u3053\u306b\u7f6e\u304f\u304b\u306e\u8a71\u306b\u306a\u308b\u3002\u4ef6\u6570\u304c\u4f38\u3073\u3066\u3044\u308b\u306a\u3089\u914d\u9001\u80fd\u529b\u3068\u5728\u5eab\u306e\u8a71\u3067\u6e08\u3080\u304c\u3001\u91d1\u984d\u304c\u4ef6\u6570\u3088\u308a\u901f\u304f\u4f38\u3073\u3066\u3044\u308b\u306a\u3089\u3001\u58f2\u308c\u3066\u3044\u308b\u306e\u306f\u54c1\u63c3\u3048\u306e\u4e0a\u306e\u6bb5\u3068\u3044\u3046\u3053\u3068\u306b\u306a\u308b\u3002\u3069\u3061\u3089\u306b\u5bc4\u3063\u3066\u3044\u308b\u304b\u3067\u3001\u7fcc\u5e74\u306b\u7a4d\u3080\u5728\u5eab\u306e\u69cb\u6210\u304c\u5909\u308f\u308b\u3002<\/p>\n<h2 class=\"wp-block-heading\">47\u65e5\u305a\u3064\u306e\u7a93\u309219\u65e5\u305a\u3089\u3057\u3066\u6bd4\u3079\u3066\u3044\u308b\u3001ClickPost\u306e8,000\u4e07\u4ef6<\/h2>\n<p class=\"wp-block-paragraph\">\u3053\u306e\u7a2e\u306e\u300c\u524d\u5e74\u6bd4\u300d\u3067\u3044\u3061\u3070\u3093\u5148\u306b\u78ba\u304b\u3081\u308b\u3053\u3068\u306f\u3001\u524d\u5e74\u306e\u4f55\u3068\u6bd4\u3079\u305f\u306e\u304b\u3067\u3042\u308b\u3002ClickPost\u304c\u6bd4\u8f03\u3057\u305f\u306e\u306f\u30012026\u5e74\u304c9\u670820\u65e5\u304b\u308911\u67085\u65e5\u307e\u3067\u30012025\u5e74\u304c9\u67081\u65e5\u304b\u308910\u670817\u65e5\u307e\u3067\u306e2\u3064\u306e\u796d\u4e8b\u5546\u6226\u306e\u7a93\u3060\u3002\u66a6\u306e\u65e5\u4ed8\u306f19\u65e5\u305a\u308c\u3066\u3044\u308b\u3002<\/p>\n<figure class=\"wp-block-table\">\n<table>\n<thead>\n<tr>\n<th>Item<\/th>\n<th>2025\u5e74\u306e\u7a93<\/th>\n<th>2026\u5e74\u306e\u7a93<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td>Period<\/td>\n<td>9\u67081\u65e5\u301c10\u670817\u65e5<\/td>\n<td>9\u670820\u65e5\u301c11\u67085\u65e5<\/td>\n<\/tr>\n<tr>\n<td>\u65e5\u6570\uff08\u672c\u7a3f\u3067\u8a08\u7b97\uff09<\/td>\n<td>47\u65e5<\/td>\n<td>47\u65e5<\/td>\n<\/tr>\n<tr>\n<td>\u30c7\u30a3\u30ef\u30ea\u306e\u795d\u65e5\u521d\u65e5<\/td>\n<td>10\u670820\u65e5<\/td>\n<td>11\u67088\u65e5<\/td>\n<\/tr>\n<tr>\n<td>\u7a93\u306e\u7d42\u308f\u308a\u304b\u3089\u672c\u756a\u307e\u3067<\/td>\n<td>3\u65e5<\/td>\n<td>3\u65e5<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/figure>\n<p class=\"wp-block-paragraph\">\u4e21\u65b9\u306e\u7a93\u3092\u6570\u3048\u308b\u3068\u3001\u3069\u3061\u3089\u308247\u65e5\u3060\u3063\u305f\u3002\u30c7\u30a3\u30ef\u30ea\u306e\u795d\u65e5\u306f2025\u5e74\u304c10\u670820\u65e5\u304b\u3089\u30012026\u5e74\u304c11\u67088\u65e5\u304b\u3089\u3067\u3001\u66a6\u306e\u3046\u3048\u306719\u65e5\u52d5\u3044\u3066\u3044\u308b\u3002\u7a93\u306e\u958b\u59cb\u3082\u7d42\u4e86\u3082\u3061\u3087\u3046\u306919\u65e5\u305a\u308c\u3066\u304a\u308a\u3001\u3069\u3061\u3089\u306e\u7a93\u3082\u795d\u65e5\u521d\u65e5\u306e3\u65e5\u524d\u3067\u5207\u308c\u3066\u3044\u308b\u3002\u3064\u307e\u308a\u66a6\u306e\u65e5\u4ed8\u3092\u305d\u308d\u3048\u305f\u306e\u3067\u306f\u306a\u304f\u3001\u796d\u4e8b\u306e\u4f4d\u7f6e\u3092\u305d\u308d\u3048\u3066\u7a93\u3054\u3068\u52d5\u304b\u3057\u305f\u6bd4\u8f03\u3060\u3002\u30a4\u30f3\u30c9\u306e\u796d\u4e8b\u306f\u5e74\u3054\u3068\u306b\u65e5\u4ed8\u304c\u52d5\u304f\u305f\u3081\u3001\u66a6\u3067\u5207\u3063\u305f\u6bd4\u8f03\u3060\u3068\u3053\u306e27%\u306845%\u306f\u6210\u308a\u7acb\u305f\u306a\u3044\u3002<\/p>\n<p class=\"wp-block-paragraph\">\u6bcd\u96c6\u56e3\u306e\u5074\u306b\u306f\u5225\u306e\u67a0\u304c\u3042\u308b\u30028,000\u4e07\u4ef6\u306f\u3001ClickPost\u3092\u4f7f\u3046\u7d04400\u30d6\u30e9\u30f3\u30c9\u306e\u81ea\u793e\u30b5\u30a4\u30c8\u4e0a\u306b\u5165\u3063\u305f\u6ce8\u6587\u3092\u5bfe\u8c61\u3068\u3057\u305f\u96c6\u8a08\u3060\u3002\u81ea\u793e\u30b5\u30a4\u30c8\u306b\u6765\u305f\u5ba2\u3092\u6e2c\u3063\u305f\u6570\u5b57\u3068\u3057\u3066\u8aad\u3080\u5fc5\u8981\u304c\u3042\u308b\u3002<\/p>\n<h2 class=\"wp-block-heading\">\u6ce8\u658727%\u5897\u306b\u5bfe\u3057\u3066\u91d1\u984d45%\u5897\u30011\u4ef6\u3042\u305f\u308a\u306f\u7d0414%\u5897\u306b\u306a\u308b<\/h2>\n<p class=\"wp-block-paragraph\">\u516c\u8868\u3055\u308c\u3066\u3044\u308b2\u3064\u306e\u4f38\u3073\u7387\u304b\u3089\u30011\u4ef6\u3042\u305f\u308a\u306e\u91d1\u984d\u306e\u4f38\u3073\u306f\u5272\u308a\u7b97\u3067\u51fa\u308b\u30021.45\u00f71.27\uff1d1.1417\u306a\u306e\u3067\u3001\u7d0414%\u5897\u3060\u3002\u671f\u9593\u9577\u306f\u3069\u3061\u3089\u306e\u7a93\u308247\u65e5\u3067\u540c\u3058\u306a\u306e\u3067\u3001\u300c1\u65e5\u3042\u305f\u308a\u300d\u3068\u671f\u9593\u5408\u8a08\u306e\u3069\u3061\u3089\u3067\u5272\u3063\u3066\u3082\u540c\u3058\u7b54\u3048\u306b\u306a\u308b\u3002\u305f\u3060\u3057\u4e21\u5e74\u306e\u30d6\u30e9\u30f3\u30c9\u96c6\u5408\u304c\u540c\u4e00\u304b\u3069\u3046\u304b\u306f\u539f\u6587\u306b\u66f8\u304b\u308c\u3066\u3044\u306a\u3044\u3002\u5c0e\u5165\u30d6\u30e9\u30f3\u30c9\u304c1\u5e74\u3067\u5897\u3048\u3066\u3044\u308c\u3070\u4ef6\u6570\u3082\u91d1\u984d\u3082\u540c\u6642\u306b\u81a8\u3089\u3080\u305f\u3081\u3001\u3053\u306e14%\u306f\u300c\u540c\u3058\u30d6\u30e9\u30f3\u30c9\u3092\u8ffd\u3044\u304b\u3051\u305f\u540c\u4e00\u6761\u4ef6\u306e\u6bd4\u8f03\u300d\u3067\u306f\u306a\u304f\u3001\u516c\u8868\u3055\u308c\u305f\u96c6\u8a08\u5024\u3069\u304a\u308a\u306b\u5272\u3063\u305f\u6570\u5b57\u3068\u3057\u3066\u6271\u3046\u306e\u304c\u6b63\u78ba\u3060\u3002<\/p>\n<figure class=\"wp-block-table\">\n<table>\n<thead>\n<tr>\n<th>Metric<\/th>\n<th>\u524d\u5e74\u540c\u671f\u9593\u6bd4<\/th>\n<th>\u51fa\u3069\u3053\u308d<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td>1\u65e5\u3042\u305f\u308a\u306e\u6ce8\u6587\u51fa\u8377\u6570<\/td>\n<td>\u7d0427%\u5897<\/td>\n<td>ClickPost\u306e\u96c6\u8a08<\/td>\n<\/tr>\n<tr>\n<td>\u6d41\u901a\u7dcf\u984d\uff08GMV\uff09<\/td>\n<td>\u7d0445%\u5897<\/td>\n<td>\u540c<\/td>\n<\/tr>\n<tr>\n<td>GMV\u3068\u6ce8\u6587\u306e\u4f38\u3073\u306e\u6bd4<\/td>\n<td>\u7d041.7\u500d<\/td>\n<td>\u540c\u793e\u306e\u8868\u73fe\uff0845\u00f727\uff1d1.67\uff09<\/td>\n<\/tr>\n<tr>\n<td>1\u4ef6\u3042\u305f\u308a\u306e\u91d1\u984d<\/td>\n<td>\u7d0414%\u5897<\/td>\n<td>\u672c\u7a3f\u306e\u7b97\u51fa\uff081.45\u00f71.27\uff09<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/figure>\n<p class=\"wp-block-paragraph\">\u3053\u3053\u3067\u4e00\u6bb5\u3001\u8aad\u307f\u65b9\u3092\u5206\u3051\u3066\u304a\u304d\u305f\u3044\u300214%\u5897\u306f1\u6ce8\u6587\u3042\u305f\u308a\u306e\u91d1\u984d\u306e\u4f38\u3073\u3067\u3042\u3063\u3066\u3001\u5546\u54c11\u70b9\u306e\u5024\u6bb5\u304c14%\u4e0a\u304c\u3063\u305f\u3068\u3044\u3046\u610f\u5473\u3067\u306f\u306a\u3044\u30021\u6ce8\u6587\u306b\u5165\u308b\u70b9\u6570\u304c\u5897\u3048\u3066\u3082\u3001\u540c\u3058\u70b9\u6570\u306e\u307e\u307e\u5358\u4fa1\u306e\u9ad8\u3044\u54c1\u306b\u66ff\u308f\u3063\u3066\u3082\u3001\u51fa\u3066\u304f\u308b\u6570\u5b57\u306f\u540c\u305814%\u306b\u306a\u308b\u3002\u3069\u3061\u3089\u304c\u52b9\u3044\u305f\u306e\u304b\u306f\u3001\u3053\u306e2\u3064\u306e\u4f38\u3073\u7387\u304b\u3089\u306f\u5206\u96e2\u3067\u304d\u306a\u3044\u3002<\/p>\n<h2 class=\"wp-block-heading\">ClickPost\u304c\u6319\u3052\u305f\u7406\u7531\u306f\u9ad8\u4fa1\u683c\u5e2f\u3078\u306e\u79fb\u884c\u3001\u652f\u51fa\u5148\u306f\u9ad8\u7d1a\u30d5\u30a1\u30c3\u30b7\u30e7\u30f3\u3068\u5b9d\u98fe<\/h2>\n<p class=\"wp-block-paragraph\">ClickPost\u306e\u30ec\u30dd\u30fc\u30c8\u306f\u3001\u8cb7\u3044\u7269\u5ba2\u304c\u5c0f\u58f2\u4fa1\u683c\u306e\u4e0a\u6607\u306b\u3082\u304b\u304b\u308f\u3089\u305a\u5b89\u3044\u4ee3\u66ff\u54c1\u3092\u63a2\u3059\u306e\u3067\u306f\u306a\u304f\u3001\u3088\u308a\u4fa1\u683c\u306e\u9ad8\u3044\u5546\u54c1\u3092\u8cb7\u3063\u305f\u305f\u3081\u3060\u3068\u3057\u3066\u3044\u308b\u3002\u652f\u51fa\u304c\u96c6\u307e\u3063\u305f\u306e\u306f\u3001\u9ad8\u7d1a\u30d5\u30a1\u30c3\u30b7\u30e7\u30f3\u3001\u30b9\u30ad\u30f3\u30b1\u30a2\u3001\u30a6\u30a7\u30eb\u30cd\u30b9\u3001\u5b9d\u98fe\u306e\u30ab\u30c6\u30b4\u30ea\u30fc\u3060\u3002<\/p>\n<p class=\"wp-block-paragraph\">\u6ce8\u610f\u3057\u305f\u3044\u306e\u306f\u3001\u540c\u793e\u304c\u793a\u3057\u3066\u3044\u308b\u306e\u306f\u300c\u9ad8\u3044\u54c1\u306b\u79fb\u3063\u305f\u300d\u3068\u3044\u3046\u65b9\u5411\u3060\u3051\u3067\u30011\u6ce8\u6587\u3042\u305f\u308a\u306e\u70b9\u6570\u304c\u5897\u3048\u305f\u306e\u304b\u3001\u5024\u4e0a\u3052\u304c\u305d\u306e\u307e\u307e\u91d1\u984d\u306b\u4e57\u3063\u305f\u306e\u304b\u3068\u3044\u3046\u5185\u8a33\u306f\u793a\u3055\u308c\u3066\u3044\u306a\u3044\u3053\u3068\u3060\u3002\u3060\u304b\u308914%\u5897\u3092\u300c\u30a4\u30f3\u30c9\u306e\u6d88\u8cbb\u8005\u306e\u8ca1\u5e03\u304c14%\u7de9\u3093\u3060\u300d\u3068\u8a33\u3059\u3068\u884c\u304d\u904e\u304e\u308b\u3002\u78ba\u304b\u306a\u306e\u306f\u3001\u796d\u4e8b\u671f\u306b\u9ad8\u3044\u4fa1\u683c\u5e2f\u306e\u68da\u304c\u52d5\u3044\u305f\u3068\u3044\u3046\u4e00\u70b9\u3067\u3042\u308b\u3002<\/p>\n<p class=\"wp-block-paragraph\">\u9ad8\u3044\u4fa1\u683c\u5e2f\u306e\u796d\u4e8b\u9700\u8981\u3092\u53d6\u308a\u306b\u3044\u304f\u8a2d\u8a08\u3068\u3057\u3066\u306f\u3001<a href=\"https:\/\/india-marketing.jp\/en\/india-news\/tatacliq-festive-bureau\/\">Tata CLiQ Luxury\u304c\u9023\u4f5c\u30b3\u30f3\u30c6\u30f3\u30c4\u300cFestive Investigation Bureau\uff08F.I.B.\uff09\u300d\u3067\u8d08\u308a\u7269\u63a2\u3057\u3092\u30a2\u30d7\u30ea\u306e\u300cMost Gifted\u300d\u9762\u306b\u7740\u5730\u3055\u305b\u305f\u4ef6<\/a>\u304c\u540c\u30582026\u5e74\u306e\u796d\u4e8b\u671f\u306b\u51fa\u3066\u3044\u308b\u3002\u5e83\u544a\u306e\u7d42\u70b9\u3092\u5546\u54c1\u4e00\u89a7\u3067\u306f\u306a\u304f\u30ad\u30e5\u30ec\u30fc\u30b7\u30e7\u30f3\u9762\u306b\u7f6e\u3044\u305f\u3053\u306e\u69cb\u3048\u3092\u3001\u54c1\u6570\u304c\u5897\u3048\u308b\u307b\u3069\u300c\u9078\u3079\u306a\u3044\u300d\u304c\u8cfc\u5165\u306e\u969c\u5bb3\u306b\u306a\u308b\u9ad8\u7d1a\u54c1EC\u3078\u306e\u6253\u3061\u624b\u3068\u3057\u3066\u8aad\u3093\u3060\u306e\u304c\u3001\u5f53\u8a72\u8a18\u4e8b\u306e\u898b\u65b9\u3060\u3002\u9ad8\u3044\u4fa1\u683c\u5e2f\u304c\u52d5\u304f\u5c40\u9762\u3067\u306f\u3001\u7d5e\u308a\u8fbc\u307f\u306e\u5074\u306e\u8a2d\u8a08\u304c\u52b9\u3044\u3066\u304f\u308b\u3002<\/p>\n<h2 class=\"wp-block-heading\">\u5b9d\u98fe\u306e\u30d7\u30ea\u30da\u30a4\u30c9\u5e73\u5747\u6ce8\u6587\u984d\u306f5,773\u30eb\u30d4\u30fc\u3001\u6804\u990a\u30fb\u30a6\u30a7\u30eb\u30cd\u30b9\u306f936\u30eb\u30d4\u30fc<\/h2>\n<p class=\"wp-block-paragraph\">\u30ab\u30c6\u30b4\u30ea\u30fc\u5225\u3067\u91d1\u984d\u304c\u51fa\u3066\u3044\u308b\u306e\u306f2\u3064\u3060\u3002\u5186\u63db\u7b97\u306f1\u30eb\u30d4\u30fc\uff1d1.69\u5186\u3067\u8a08\u7b97\u3057\u305f\uff08exchangerate-api.com\u306e\u516c\u8868\u5024\u3001\u65e5\u672c\u6642\u95932026\u5e7411\u67089\u65e59\u66422\u5206\u6642\u70b9\uff09\u3002<\/p>\n<figure class=\"wp-block-table\">\n<table>\n<thead>\n<tr>\n<th>Category<\/th>\n<th>\u30d7\u30ea\u30da\u30a4\u30c9\u6ce8\u6587\u306e\u5e73\u5747\u984d<\/th>\n<th>Year on year<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td>\u5b9d\u98fe<\/td>\n<td>5,773\u30eb\u30d4\u30fc\uff08\u7d049,760\u5186\uff09<\/td>\n<td>7.4%\u5897<\/td>\n<\/tr>\n<tr>\n<td>\u6804\u990a\u30fb\u30a6\u30a7\u30eb\u30cd\u30b9<\/td>\n<td>936\u30eb\u30d4\u30fc\uff08\u7d041,580\u5186\uff09<\/td>\n<td>11.1%\u5897<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/figure>\n<p class=\"wp-block-paragraph\">\u516c\u8868\u5024\u304b\u3089\u524d\u5e74\u3092\u9006\u7b97\u3059\u308b\u3068\u3001\u5b9d\u98fe\u304c\u7d045,375\u30eb\u30d4\u30fc\uff08\u7d049,080\u5186\uff09\u3001\u6804\u990a\u30fb\u30a6\u30a7\u30eb\u30cd\u30b9\u304c\u7d04842\u30eb\u30d4\u30fc\uff08\u7d041,420\u5186\uff09\u306b\u306a\u308b\u3002\u91d1\u984d\u306e\u5dee\u306f6\u500d\u3042\u308b\u306e\u306b\u3001\u4f38\u3073\u7387\u306f\u6804\u990a\u30fb\u30a6\u30a7\u30eb\u30cd\u30b9\u306e\u307b\u3046\u304c\u4e0a\u3060\u3002\u306a\u304a\u3001\u3053\u308c\u306f\u30d7\u30ea\u30da\u30a4\u30c9\uff08\u524d\u6255\u3044\uff09\u6ce8\u6587\u306e\u5e73\u5747\u3067\u3042\u3063\u3066\u3001\u4ee3\u91d1\u5f15\u63db\u3092\u542b\u3080\u5168\u6ce8\u6587\u306e\u5e73\u5747\u3067\u306f\u306a\u3044\u3002<\/p>\n<p class=\"wp-block-paragraph\">\u4ef6\u6570\u3067\u6700\u5927\u306e\u30ab\u30c6\u30b4\u30ea\u30fc\u306f\u30d3\u30e5\u30fc\u30c6\u30a3\uff06\u30d1\u30fc\u30bd\u30ca\u30eb\u30b1\u30a2\u3067\u3001\u5168\u3066\u306e\u90fd\u5e02\u968e\u5c64\u3067\u6ce8\u6587\u304c33\u301c39%\u5897\u3048\u305f\u3002\u30d5\u30a1\u30c3\u30b7\u30e7\u30f3\u306fTier3\u90fd\u5e02\u304c\u7d0433%\u5897\u3001Tier2\u90fd\u5e02\u3068\u5927\u90fd\u5e02\u304c\u305d\u308c\u305e\u308c\u7d0429%\u5897\u3002\u5b9d\u98fe\u306f\u796d\u4e8b\u306e\u8d08\u308a\u7269\u30ab\u30c6\u30b4\u30ea\u30fc\u306e\u9996\u4f4d\u3092\u7dad\u6301\u3057\u305f\u3001\u3068\u3044\u3046\u306e\u304cClickPost\u306e\u96c6\u8a08\u3067\u306e\u4f4d\u7f6e\u3065\u3051\u3060\u3002\u4ef6\u6570\u3092\u53d6\u308b\u30ab\u30c6\u30b4\u30ea\u30fc\u3068\u91d1\u984d\u3092\u62bc\u3057\u4e0a\u3052\u308b\u30ab\u30c6\u30b4\u30ea\u30fc\u304c\u5206\u304b\u308c\u3066\u3044\u308b\u306e\u3067\u3001\u3069\u3061\u3089\u3092\u72d9\u3046\u304b\u3067\u5728\u5eab\u3082\u914d\u9001\u3082\u8a2d\u8a08\u304c\u5909\u308f\u308b\u3002<\/p>\n<h2 class=\"wp-block-heading\">Tier2\u30fbTier3\u306e\u5b9a\u6642\u914d\u905483%\u304c\u5927\u90fd\u5e02\u306e78%\u3092\u4e0a\u56de\u308a\u3001\u81ea\u793e\u30b5\u30a4\u30c8\u306e\u5373\u914d\u306f2.6%\u304b\u30895%\u3078<\/h2>\n<p class=\"wp-block-paragraph\">\u4ef6\u6570\u304c27%\u5897\u3048\u305f\u306e\u306b\u3001\u914d\u9001\u306f\u60aa\u304f\u306a\u3089\u305a\u306b\u826f\u304f\u306a\u3063\u3066\u3044\u308b\u3002<\/p>\n<figure class=\"wp-block-table\">\n<table>\n<thead>\n<tr>\n<th>Metric<\/th>\n<th>\u524d\u5e74<\/th>\n<th>\u4eca\u5e74<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td>\u914d\u9054\u5931\u6557\uff08\u5bfe\u6ce8\u6587\uff09<\/td>\n<td>22%<\/td>\n<td>21%<\/td>\n<\/tr>\n<tr>\n<td>\u672a\u914d\u9054\u3067\u51fa\u8377\u5143\u3078\u8fd4\u9001<\/td>\n<td>11%<\/td>\n<td>10%<\/td>\n<\/tr>\n<tr>\n<td>\u5168\u56fd\u5e73\u5747\u306e\u914d\u9054\u65e5\u6570<\/td>\n<td>3\u65e5\u8d85<\/td>\n<td>\u7d042\u65e5\u534a<\/td>\n<\/tr>\n<tr>\n<td>\u81ea\u793e\u30b5\u30a4\u30c8\u30fb\u30a2\u30d7\u30ea\u3067\u306e\u5373\u914d\u6bd4\u7387<\/td>\n<td>2.6%<\/td>\n<td>5%<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/figure>\n<p class=\"wp-block-paragraph\">\u6642\u9593\u3092\u5b88\u3063\u305f\u306e\u306f\u5c0f\u3055\u3044\u90fd\u5e02\u306e\u307b\u3046\u3060\u3063\u305f\u3002Tier2\u30fbTier3\u90fd\u5e02\u306f\u796d\u4e8b\u6ce8\u6587\u306e83%\u3092\u671f\u65e5\u5185\u306b\u53d7\u3051\u53d6\u308a\u3001Tier1\u306e\u5927\u90fd\u5e02\u306f78%\u3060\u3063\u305f\u3002\u6539\u5584\u5e45\u304c\u6700\u3082\u5927\u304d\u304b\u3063\u305f\u306e\u306fTier3\u90fd\u5e02\u3067\u3001\u524d\u5e74\u306e74%\u304b\u3089\u4e0a\u304c\u3063\u3066\u3044\u308b\uff08\u4eca\u5e74\u306eTier3\u5358\u72ec\u306e\u6570\u5024\u306f\u793a\u3055\u308c\u3066\u3044\u306a\u3044\uff09\u3002ClickPost\u306f\u3001\u30b5\u30d7\u30e9\u30a4\u30c1\u30a7\u30fc\u30f3\u304c\u796d\u4e8b\u671f\u306e\u6025\u5897\u3092\u5438\u53ce\u3067\u304d\u308b\u307e\u3067\u6210\u719f\u3057\u305f\u3068\u8ff0\u3079\u3066\u3044\u308b\u3002<\/p>\n<p class=\"wp-block-paragraph\">\u5730\u65b9\u304c\u56de\u308b\u3088\u3046\u306b\u306a\u3063\u305f\u7d4c\u6e08\u7684\u306a\u88cf\u4ed8\u3051\u306f\u4ee5\u524d\u304b\u3089\u51fa\u3066\u3044\u3066\u3001<a href=\"https:\/\/india-marketing.jp\/en\/india-news\/darkstore-breakeven\/\">Tier2\u90fd\u5e02\u306e\u30c0\u30fc\u30af\u30b9\u30c8\u30a2\u304c1\u65e5about 800 orders\u4ef6\u306e\u6ce8\u6587\u3067\u640d\u76ca\u5206\u5c90\u306b\u9054\u3059\u308b\u3068\u3044\u30462025\u5e74\u672b\u306e\u5831\u9053<\/a>\u3067\u306f\u3001\u5927\u90fd\u5e02\u3088\u308a\u5c11\u306a\u3044\u6ce8\u6587\u6570\u3067\u5358\u5e97\u306e\u63a1\u7b97\u304c\u6210\u308a\u7acb\u3064\u69cb\u9020\u304c\u6307\u6458\u3055\u308c\u3066\u3044\u305f\u3002\u5f53\u8a72\u8a18\u4e8b\u306f\u5b89\u3044\u8cc3\u6599\u3068\u7af6\u5408\u306e\u5c11\u306a\u3055\u3092\u305d\u306e\u7406\u7531\u306b\u6319\u3052\u3001\u540c\u30582025\u5e74\u672b\u6642\u70b9\u3067Tier2\u30fbTier3\u304c\u5168\u30c0\u30fc\u30af\u30b9\u30c8\u30a2\u306e\u7d043\u5272\u3092\u5360\u3081\u308b\u307e\u3067\u5897\u3048\u305f\u3068\u3057\u3066\u3044\u308b\u3002\u5b9a\u6642\u914d\u9054\u7387\u3067\u5730\u65b9\u304c\u5927\u90fd\u5e02\u3092\u4e0a\u56de\u308b\u4eca\u56de\u306e\u6570\u5b57\u306f\u3001\u305d\u306e\u9762\u5c55\u958b\u304c\u914d\u9001\u54c1\u8cea\u306e\u5074\u306b\u3082\u51fa\u3066\u304d\u305f\u3068\u3044\u3046\u3053\u3068\u306b\u306a\u308b\u3002<\/p>\n<p class=\"wp-block-paragraph\">\u3082\u3046\u4e00\u3064\u52d5\u3044\u305f\u306e\u304c\u5373\u914d\u306e\u6301\u3061\u65b9\u3060\u3002\u30d6\u30e9\u30f3\u30c9\u306fBlinkit\u3001Swiggy Instamart\u3001Zepto\u3068\u3044\u3063\u305f\u30af\u30a4\u30c3\u30af\u30b3\u30de\u30fc\u30b9\u306b\u51fa\u3059\u306e\u3068\u5225\u306b\u3001\u81ea\u793e\u30b5\u30a4\u30c8\u3068\u30a2\u30d7\u30ea\u3067\u3082\u5373\u914d\u3092\u51fa\u3057\u59cb\u3081\u305f\u3002\u305d\u306e\u6bd4\u7387\u304c2.6%\u304b\u30895%\u3078\u3001\u307b\u307c\u500d\u306b\u306a\u3063\u3066\u3044\u308b\u3002\u81ea\u524d\u3067\u3084\u308b\u4f8b\u3068\u3057\u3066\u306f\u3001<a href=\"https:\/\/india-marketing.jp\/en\/india-news\/pinit-saree-quickcommerce\/\">\u30cf\u30a4\u30c7\u30e9\u30d0\u30fc\u30c9\u62e0\u70b9\u306ePinit\u304c\u81ea\u793e\u306e\u62e0\u70b9\u7db2\u3068\u5168\u8eca\u96fb\u52d5\u306e\u914d\u9001\u8eca\u3067\u30b5\u30ea\u30fc\u309245\u5206\u4ee5\u5185\u306b\u5c4a\u3051\u308b\u3068\u3057\u3066\u3044\u308b<\/a>\uff08\u5730\u57df\u3068\u914d\u9001\u67a0\u306e\u7a7a\u304d\u72b6\u6cc1\u304c\u6761\u4ef6\uff09\u30025%\u306f\u307e\u3060\u5c0f\u3055\u3044\u304c\u3001\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u306b\u5ba2\u3092\u6e21\u3055\u305a\u306b\u901f\u5ea6\u3060\u3051\u81ea\u524d\u3067\u6301\u3064\u52d5\u304d\u3068\u3057\u3066\u898b\u3066\u304a\u304f\u6570\u5b57\u3060\u3002<\/p>\n<h2 class=\"wp-block-heading\">\u7d04400\u30d6\u30e9\u30f3\u30c9\u306e\u81ea\u793e\u30b5\u30a4\u30c8\u3068\u3044\u3046\u67a0\u3092\u5916\u3057\u3066\u3001\u30a4\u30f3\u30c9EC\u5168\u4f53\u306e\u6570\u5b57\u3068\u3057\u3066\u5f15\u304b\u306a\u3044<\/h2>\n<p class=\"wp-block-paragraph\">\u793e\u5185\u306e\u4f01\u753b\u66f8\u306b\u3053\u306e27%\u306845%\u3092\u66f8\u304f\u306a\u3089\u3001\u67a0\u30923\u3064\u6dfb\u3048\u308b\u3053\u3068\u306b\u306a\u308b\u3002<\/p>\n<ul class=\"wp-block-list\">\n<li>\u96c6\u8a08\u3057\u305f\u306e\u306fClickPost\u81ea\u8eab\u3067\u3001\u5bfe\u8c61\u306f\u540c\u793e\u3092\u4f7f\u3046\u7d04400\u30d6\u30e9\u30f3\u30c9\u306b\u9650\u3089\u308c\u308b\u3002\u30a4\u30f3\u30c9\u306eD2C\u5168\u4f53\u304b\u3089\u62bd\u51fa\u3057\u305f\u6a19\u672c\u3067\u306f\u306a\u3044<\/li>\n<li>\u6570\u3048\u305f\u5834\u6240\u306f\u30d6\u30e9\u30f3\u30c9\u306e\u81ea\u793e\u30b5\u30a4\u30c8\u4e0a\u306e\u6ce8\u6587\u3060<\/li>\n<li>1\u4ef6\u3042\u305f\u308a\u7d0414%\u5897\u306f\u672c\u7a3f\u304c\u516c\u8868\u5024\u3092\u5272\u3063\u3066\u51fa\u3057\u305f\u6570\u5b57\u3067\u3001\u540c\u793e\u304c\u516c\u8868\u3057\u305f\u5024\u3067\u306f\u306a\u3044<\/li>\n<\/ul>\n<p class=\"wp-block-paragraph\">\u305d\u306e\u3046\u3048\u3067\u3001\u3053\u306e\u96c6\u8a08\u304c\u3044\u3061\u3070\u3093\u306f\u3063\u304d\u308a\u793a\u3057\u305f\u306e\u306f\u9700\u8981\u306e\u5f62\u3067\u306f\u306a\u304f\u3001\u30d4\u30fc\u30af\u306e\u5f62\u304c\u5909\u308f\u3063\u305f\u3053\u3068\u304b\u3082\u3057\u308c\u306a\u3044\u3002\u540c\u793e\u306f\u796d\u4e8b\u671f\u304c\u524d\u5e74\u3088\u308a\u5206\u6563\u3057\u305f\u3068\u8ff0\u3079\u3066\u3044\u308b\u3002\u30c0\u30b7\u30e3\u30e9\u3001\u30ab\u30eb\u30f4\u30a1\u30fb\u30c1\u30e3\u30a6\u30c8\u3001\u30c7\u30a3\u30ef\u30ea\u304c18\u65e5\u306e\u3042\u3044\u3060\u306b\u4e26\u3093\u3060\u3053\u3068\u3067\u300110\u6708\u4e0b\u65ec\u3060\u3051\u3067\u300c\u524d\u5e74\u306e\u6700\u5927\u51fa\u8377\u65e5\u306b\u4e26\u3076\u304b\u3001\u305d\u308c\u3092\u4e0a\u56de\u308b\u65e5\u300d\u304c10\u65e5\u4ee5\u4e0a\u3042\u3063\u305f\u3002\u524d\u5e74\u306f\u6700\u5927\u306e1\u65e5\u304c\u306f\u3063\u304d\u308a\u3042\u3063\u305f\u304c\u30012026\u5e74\u306f\u305d\u306e\u6c34\u6e96\u306e\u65e5\u304c10\u65e5\u5206\u4ee5\u4e0a\u306b\u5272\u308c\u3066\u3044\u308b\u3002\u5009\u5eab\u306e\u4eba\u54e1\u8a08\u753b\u30921\u65e5\u306e\u30d4\u30fc\u30af\u306b\u5408\u308f\u305b\u3066\u7d44\u3093\u3067\u3044\u305f\u4f1a\u793e\u304b\u3089\u9806\u306b\u3001\u7d44\u307f\u76f4\u3057\u304c\u8981\u308b\u3002<\/p>\n<h2 class=\"wp-block-heading\">Sources<\/h2>\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/www.business-standard.com\/industry\/news\/d2c-brands-see-27-more-orders-ahead-of-diwali-sales-value-up-45-report-126110701023_1.html\" target=\"_blank\" rel=\"noopener\">Business Standard\uff08PTI\uff09\uff5cD2C brands see 27% more orders ahead of Diwali; sales value up 45%: Report<\/a><\/li>\n<li><a href=\"https:\/\/www.officeholidays.com\/holidays\/india\/diwali\" target=\"_blank\" rel=\"noopener\">Office Holidays\uff5cDiwali in India<\/a><\/li>\n<li><a href=\"https:\/\/www.exchangerate-api.com\/\" target=\"_blank\" rel=\"noopener\">exchangerate-api.com\uff5cINR\/JPY \u53c2\u8003\u30ec\u30fc\u30c8<\/a><\/li>\n<\/ul>","protected":false},"excerpt":{"rendered":"<p>\u30c7\u30a3\u30ef\u30ea\u524d\u306e\u30a4\u30f3\u30c9\u3067\u3001D2C\u30d6\u30e9\u30f3\u30c9\u306e1\u65e5\u3042\u305f\u308a\u306e\u6ce8\u6587\u51fa\u8377\u304c\u524d\u5e74\u306e\u540c\u3058\u671f\u9593\u3088\u308a\u7d0427%\u5897\u3048\u3001\u58f2\u308c\u305f\u5546\u54c1\u306e\u91d1\u984d\u306f [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"menu_order":0,"template":"","format":"standard","meta":{"_acf_changed":false,"swell_btn_cv_data":"","ssp_meta_description":"ClickPost\u304c\u7d04400\u30d6\u30e9\u30f3\u30c9\u306e\u81ea\u793e\u30b5\u30a4\u30c88,000\u4e07\u4ef6\u8d85\u3092\u96c6\u8a08\u3002\u30c7\u30a3\u30ef\u30ea\u524d\u306eD2C\u306f1\u65e5\u3042\u305f\u308a\u6ce8\u6587\u304c27%\u5897\u3001\u91d1\u984d\u306f45%\u5897\u3067\u30011\u4ef6\u3042\u305f\u308a\u306f\u7d0414%\u5897\u306b\u306a\u308b\u3002\u6bd4\u8f03\u7a93\u306f\u4e21\u5e74\u3068\u308247\u65e5\u3002","ssp_meta_title":""},"categories":[7,47],"tags":[29,168,492],"class_list":["post-2154","india-news","type-india-news","status-publish","format-standard","hentry","category-market-analysis","category-consumer-retail","tag-d2c","tag-ec","tag-492"],"acf":{"summary":""},"_links":{"self":[{"href":"https:\/\/india-marketing.jp\/en\/wp-json\/wp\/v2\/india-news\/2154","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/india-marketing.jp\/en\/wp-json\/wp\/v2\/india-news"}],"about":[{"href":"https:\/\/india-marketing.jp\/en\/wp-json\/wp\/v2\/types\/india-news"}],"author":[{"embeddable":true,"href":"https:\/\/india-marketing.jp\/en\/wp-json\/wp\/v2\/users\/1"}],"version-history":[{"count":1,"href":"https:\/\/india-marketing.jp\/en\/wp-json\/wp\/v2\/india-news\/2154\/revisions"}],"predecessor-version":[{"id":2190,"href":"https:\/\/india-marketing.jp\/en\/wp-json\/wp\/v2\/india-news\/2154\/revisions\/2190"}],"wp:attachment":[{"href":"https:\/\/india-marketing.jp\/en\/wp-json\/wp\/v2\/media?parent=2154"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/india-marketing.jp\/en\/wp-json\/wp\/v2\/categories?post=2154"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/india-marketing.jp\/en\/wp-json\/wp\/v2\/tags?post=2154"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}