{"id":698,"date":"2026-04-04T14:43:46","date_gmt":"2026-04-04T05:43:46","guid":{"rendered":"https:\/\/india-marketing.jp\/india-news\/anveshan-d2c-india\/"},"modified":"2026-08-02T16:47:22","modified_gmt":"2026-08-02T07:47:22","slug":"anveshan-d2c-india","status":"publish","type":"india-news","link":"https:\/\/india-marketing.jp\/en\/india-news\/anveshan-d2c-india\/","title":{"rendered":"Anveshan in talks to raise up to \u20b9200 crore (about JPY 3.3 billion) from Vertex and IFC \u2014 India's traditional x health D2C food brand set to more than double its valuation"},"content":{"rendered":"
\nThis article is based on what we could verify As of August 1, 2026<\/strong> in public records and news reports from India. India revises its tax rules and regulations frequently, and the details here may have changed since. When making an actual business decision, please check the latest information with primary sources such as the ministries responsible and local experts.\n<\/div>\n\n\n

Multiple trade media outlets reported that Indian D2C food brand Anveshan entered final talks in March 2026 to raise a total of 150 to 200 crore (about JPY 2.5 to 3.3 billion) from Vertex Ventures (Singapore) and the International Finance Corporation (IFC, part of the World Bank Group). If the deal closes, the company's valuation would reach 900 to 1,000 crore (about JPY 15 to 16.5 billion), more than doubling from 430 crore as of April 2025 within a year.<\/p>\n

What kind of brand is Anveshan?<\/h2>\n

It is a D2C food brand built on the principle of \"minimal processing, traditional sourcing.\" It was launched in 2020 by three founders: Kuldeep Parewa (founding CEO), Akhil Kansal, and Aayushi Khandelwal.<\/p>\n

Its main products are as follows.<\/p>\n\n\n\n\n\n\n\n\n
Products<\/th>\nFeatures<\/th>\n<\/tr>\n<\/thead>\n
A2 ghee<\/td>\nButter made from 100% A2-type cow's milk, produced using traditional methods<\/td>\n<\/tr>\n
Unrefined sugar (khandsari)<\/td>\nNo chemical refining, made using only traditional juicing and drying processes<\/td>\n<\/tr>\n
Honey sourced directly from farmers<\/td>\nDirect contracts with farmers, with traceability certification<\/td>\n<\/tr>\n
Cold-pressed nut oil<\/td>\nNo high-heat processing, preserving nutrients as much as possible<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

With \"purity, traceability, and trustworthiness\" as its core appeal, the company has grown rapidly through direct-to-consumer (D2C) sales over the internet.<\/p>\n

Rapid growth, by the numbers<\/h2>\n\n\n\n\n\n\n\n\n\n\n
Metric<\/th>\nValue<\/th>\n<\/tr>\n<\/thead>\n
Year founded<\/td>\n2020<\/td>\n<\/tr>\n
FY25 (2024-25) revenue<\/td>\nAbout 75 crore (about JPY 1.25 billion)<\/td>\n<\/tr>\n
FY26 projected revenue<\/td>\n200 to 220 crore (about JPY 3.3 to 3.6 billion)<\/td>\n<\/tr>\n
Current annualized revenue<\/td>\n325 to 350 crore (about JPY 5.4 to 5.8 billion)<\/td>\n<\/tr>\n
FY25 to FY26 growth rate<\/td>\nAbout 3 times<\/td>\n<\/tr>\n
Previous funding amount<\/td>\nINR 48 crore (from Wipro Consumer Care Ventures and others)<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

In its previous round, the company raised 48 crore from Wipro Consumer Care Ventures, DSG Consumer Partners, Titan Capital, and others.<\/p>\n

Why are Vertex and IFC investing?<\/h2>\n

Vertex Ventures (Singapore)<\/strong><\/p>\n

Vertex Ventures is a VC fund with an extensive track record of investing across Southeast Asia and India. Its recent portfolio in India's consumer goods and food-tech sectors is substantial. Anveshan's model of \"digitizing traditional food\" is a business model that also has an eye toward expanding laterally into Southeast Asia.<\/p>\n

IFC (International Finance Corporation)<\/strong><\/p>\n

IFC is the investment arm of the World Bank Group, and it values social impact alongside the pursuit of returns. Anveshan's model of contracting directly with farmers, eliminating middlemen while raising farmer income, aligns with IFC's investment policy of supporting inclusive agricultural supply chains.<\/p>\n\n\n

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