{"id":1087,"date":"2026-05-28T17:00:00","date_gmt":"2026-05-28T08:00:00","guid":{"rendered":"https:\/\/india-marketing.jp\/?post_type=vietnam-news&p=1087"},"modified":"2026-08-02T16:53:58","modified_gmt":"2026-08-02T07:53:58","slug":"convenience-store-boom","status":"publish","type":"vietnam-news","link":"https:\/\/india-marketing.jp\/en\/vietnam-news\/convenience-store-boom\/","title":{"rendered":"Vietnam's convenience stores and mini supermarkets surge to 9,671 outlets: regional areas overtake urban centers"},"content":{"rendered":"
\nThis article is based on what we could verify As of August 1, 2026<\/strong> This article is based on public materials and news reports from Vietnam. Vietnam's tax system, regulations, and administrative divisions change frequently, so information here may have been updated since publication. For actual business decisions, please confirm the latest details with the relevant government authorities or local experts as primary sources.\n<\/div>\n\n\n

The combined number of convenience stores and mini supermarkets in Vietnam is projected to reach 9,671 outlets in 2026, up 23.9% year over year with a net increase of 1,865 stores. What stands out is that regional and second-tier city openings account for more than 50% of the total, surpassing Ho Chi Minh City and Hanoi.<\/p>

The breakdown of 9,671 stores: regions now the majority<\/h2>

As of 2025, convenience stores and mini supermarkets across Vietnam numbered 7,806. In 2026, a net increase of 1,865 stores brings the total to 9,671. Regional and non-core urban areas alone account for 4,933 stores (a growth rate of 25.1%), reaching a majority of the total. In urban areas, Ho Chi Minh City still grew, to 3,062 stores (up 23.3%), as did Hanoi, to 1,676 stores (up 21.3%), but regional areas outpaced them in growth rate.<\/p>

Store Data<\/h2>
Area<\/th>2026 store count<\/th>Year-over-year growth rate<\/th><\/tr><\/thead>
Regional and second-tier cities<\/td>4,933 stores<\/td>25.1%<\/td><\/tr>
Ho Chi Minh City<\/td>3,062 stores<\/td>23.3%<\/td><\/tr>
Hanoi<\/td>1,676 stores<\/td>21.3%<\/td><\/tr>
Nationwide total<\/strong><\/td>9,671 stores<\/strong><\/td>23.9%<\/strong><\/td><\/tr><\/tbody><\/table>

Background: saturation in urban areas and \"blank spaces\" in the regions<\/h2>

In Ho Chi Minh City and Hanoi, the penetration of modern retail has risen rapidly, shrinking the room left for new stores. In regional provinces, on the other hand, traditional markets and independent shops still predominate, and there has been demand for convenience stores and mini supermarkets with cold-chain capability. The growing purchasing power of factory workers, driven by the expansion of industrial parks, is also pushing regional store openings.<\/p>

Vietnam's retail market recorded about VND 7,009 trillion (approximately 41.8 trillion yen) in 2025, growing 9% year over year. A structure is taking hold in which regional areas make up for slowing growth in urban areas and push up the overall figure.<\/p>

Store openings among major chains<\/h2>
Chain<\/th>Operator<\/th>2026 outlook<\/th>Year on year<\/th><\/tr><\/thead>
WinCommerce<\/td>Masan Group<\/td>Largest domestic scale<\/td>\u2014<\/td><\/tr>
Bach Hoa Xanh<\/td>Mobile World Group<\/td>2,758 stores (group-wide)<\/td>\u2014<\/td><\/tr>
GS25<\/td>GS Retail (South Korea)<\/td>318 stores<\/td>+35% (net increase of 82 stores)<\/td><\/tr>
FamilyMart<\/td>Itochu-affiliated<\/td>172 stores<\/td>+23%<\/td><\/tr>
7-Eleven<\/td>Seven & i Holdings<\/td>148 stores<\/td>+14%<\/td><\/tr><\/tbody><\/table>

Industry reaction<\/h2>