{"id":2006,"date":"2026-09-25T15:05:14","date_gmt":"2026-09-25T06:05:14","guid":{"rendered":"https:\/\/india-marketing.jp\/vietnam-news\/lazada-affiliate-vietnam\/"},"modified":"2026-09-25T15:05:14","modified_gmt":"2026-09-25T06:05:14","slug":"lazada-affiliate-vietnam","status":"publish","type":"vietnam-news","link":"https:\/\/india-marketing.jp\/en\/vietnam-news\/lazada-affiliate-vietnam\/","title":{"rendered":"Lazada9.9\u3001\u30d9\u30c8\u30ca\u30e0\u306f\u6d41\u901a\u984d\u306e45%\u304c\u30a2\u30d5\u30a3\u30ea\u30a8\u30a4\u30c8\u7d4c\u7531"},"content":{"rendered":"<div class=\"disclaimer-asof\" style=\"border:1px solid #e0e0e0;background:#fafafa;padding:16px 18px;margin:0 0 28px;font-size:.92em;line-height:1.8;border-radius:4px;\">\nThis article is based on what we could verify <strong>2026\u5e749\u670825\u65e5\u6642\u70b9<\/strong>\u3067\u78ba\u8a8d\u3067\u304d\u305f\u30d9\u30c8\u30ca\u30e0\u73fe\u5730\u306e\u516c\u7684\u8cc7\u6599\u30fb\u5831\u9053\u3092\u3082\u3068\u306b\u4f5c\u6210\u3057\u3066\u3044\u307e\u3059\u3002\u5236\u5ea6\u30fb\u4fa1\u683c\u30fb\u5404\u793e\u306e\u65b9\u91dd\u306f\u5909\u66f4\u3055\u308c\u308b\u5834\u5408\u304c\u3042\u308a\u307e\u3059\u3002\u5b9f\u969b\u306e\u4e8b\u696d\u5224\u65ad\u306b\u3042\u305f\u3063\u3066\u306f\u3001\u6240\u7ba1\u7701\u5e81\u30fb\u73fe\u5730\u306e\u5c02\u9580\u5bb6\u306a\u3069\u4e00\u6b21\u60c5\u5831\u6e90\u3067\u6700\u65b0\u306e\u5185\u5bb9\u3092\u3054\u78ba\u8a8d\u304f\u3060\u3055\u3044\u3002\n<\/div>\n<p>\u6771\u5357\u30a2\u30b8\u30a2\u306eEC\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0Lazada\u304c9\u6708\u306e\u30bb\u30fc\u30eb\u300cSi\u00eau Sale Th\u01b0\u01a1ng Hi\u1ec7u 9.9\uff089.9\u30d6\u30e9\u30f3\u30c9\u30fb\u30b9\u30fc\u30d1\u30fc\u30bb\u30fc\u30eb\uff09\u300d\u306e\u7d50\u679c\u3092\u516c\u8868\u3057\u3001\u30d9\u30c8\u30ca\u30e0\u306eVnExpress\u304c2026\u5e749\u670823\u65e5\u306b\u4f1d\u3048\u305f\u3002\u898b\u51fa\u3057\u306b\u4e26\u3076\u306e\u306f\u300c10\u500d\u300d\u300c\u307b\u307c2\u500d\u300d\u3060\u304c\u3001\u5bfe\u8d8a\u8ca9\u58f2\u3092\u8003\u3048\u308b\u65e5\u672c\u4f01\u696d\u304c\u6301\u3061\u5e30\u308b\u6570\u5b57\u306f\u5225\u306b\u3042\u308b\u3002\u30d9\u30c8\u30ca\u30e0\u3067\u306f100\u30c9\u30eb\u8d85\u306e\u6ce8\u6587\u304c\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u306eGMV\uff08\u6d41\u901a\u53d6\u5f15\u7dcf\u984d\uff09\u306e42%\u3092\u5360\u3081\u3001\u30a2\u30d5\u30a3\u30ea\u30a8\u30a4\u30c8\uff08\u6210\u679c\u5831\u916c\u578b\u306e\u7d39\u4ecb\uff09\u7d4c\u7531\u304c\u5168\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0GMV\u306e45%\u306b\u9054\u3057\u305f\u3002\u9ad8\u3044\u5546\u54c1\u304c\u52d5\u304f\u5834\u6240\u3067\u3042\u308a\u3001\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u5168\u4f53\u306e\u6d41\u901a\u984d\u306e\u534a\u5206\u8fd1\u304f\u304c\u30af\u30ea\u30a8\u30a4\u30bf\u30fc\u306e\u7d39\u4ecb\u30ea\u30f3\u30af\u3092\u901a\u3063\u3066\u3044\u308b\u3002\u3053\u306e2\u70b9\u304c\u51fa\u5e97\u306e\u4e88\u7b97\u914d\u5206\u3092\u52d5\u304b\u3059\u3002<\/p>\n<p>\u3053\u308c\u306fLazada\u304c\u81ea\u793e\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u306b\u3064\u3044\u3066\u516c\u8868\u3057\u305f\u6570\u5024\u3067\u3001\u7b2c\u4e09\u8005\u6a5f\u95a2\u306e\u5e02\u5834\u8abf\u67fb\u3067\u306f\u306a\u3044\u3002GMV\u306e\u91d1\u984d\u305d\u306e\u3082\u306e\u306f\u793a\u3055\u308c\u305a\u3001\u516c\u8868\u306f\u6bd4\u7387\u3068\u500d\u7387\u304c\u4e2d\u5fc3\u3060\u3002<strong>\u6bd4\u8f03\u306e\u571f\u53f0\u304c\u7b87\u6240\u3054\u3068\u306b\u9055\u3046<\/strong>\u306e\u3067\u3001\u305d\u306e\u307e\u307e\u793e\u5185\u8cc7\u6599\u306b\u8ee2\u8a18\u3059\u308b\u3068\u8aa4\u89e3\u3092\u62db\u304f\u3002<\/p>\n<h2>10\u500d\u30682\u500d\u306f\u6bd4\u3079\u3066\u3044\u308b\u76f8\u624b\u304c\u9055\u3046<\/h2>\n<p>\u8a18\u4e8b\u306b\u4e26\u30762\u3064\u306e\u6570\u5b57\u306f\u5225\u3005\u306e\u7269\u5dee\u3057\u3067\u6e2c\u3089\u308c\u3066\u3044\u308b\u3002\u5206\u3051\u305a\u306b\u8aad\u3080\u3068\u3001\u30bb\u30fc\u30eb\u52b9\u679c\u3092\u5b9f\u529b\u306e\u4f38\u3073\u3068\u53d6\u308a\u9055\u3048\u308b\u3002<\/p>\n<h3>LazMall\u306eGMV\u306f\u5e73\u5e38\u65e5\u6bd4\u3067917%\u5897<\/h3>\n<p>\u30d9\u30c8\u30ca\u30e0\u306eLazMall\uff08\u6b63\u898f\u30d6\u30e9\u30f3\u30c9\u304c\u51fa\u5e97\u3059\u308b\u533a\u753b\uff09\u306eGMV\u306f\u3001\u5e73\u5e38\u65e5\u3068\u6bd4\u3079\u3066917%\u5897\u3068\u66f8\u304b\u308c\u3001\u300c10\u500d\u8d85\u300d\u3068\u3082\u4f75\u8a18\u3055\u308c\u3066\u3044\u308b\u3002917%\u5897\u306f10.17\u500d\uff08\u672c\u8a18\u4e8b\u306e\u8a08\u7b97\uff09\u3067\u3001\u539f\u6587\u306e\u300c10\u500d\u8d85\u300d\u3068\u4e00\u81f4\u3059\u308b\u3002\u6ce8\u6587\u4ef6\u6570\u306f402%\u5897\u30675.02\u500d\u3002GMV\u306e\u4f38\u3073\u304c\u4ef6\u6570\u306e\u4f38\u3073\u3092\u4e0a\u56de\u308b\u306e\u3067\u30011\u4ef6\u3042\u305f\u308a\u306e\u91d1\u984d\u3082\u4e0a\u304c\u3063\u305f\u8a08\u7b97\u306b\u306a\u308b\u3002\u57fa\u6e96\u306f\u3044\u305a\u308c\u3082\u5e73\u5e38\u65e5\u3067\u3001\u524d\u5e74\u306e9.9\u3067\u306f\u306a\u3044\u3002<\/p>\n<h3>\u5e73\u5747\u6ce8\u6587\u984d\u306f\u524d\u5e74\u540c\u671f\u3068\u6bd4\u3079\u3066\u307b\u307c2\u500d<\/h3>\n<p>\u4e00\u65b9\u3001\u5e73\u5747\u6ce8\u6587\u984d\uff08AOV\uff09\u306e\u300c\u307b\u307c2\u500d\u300d\u306f\u524d\u5e74\u540c\u671f\u3068\u306e\u6bd4\u8f03\u3067\u3001\u5bfe\u8c61\u306f\u300c\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u4e0a\u300d\u3068\u3060\u3051\u66f8\u304b\u308c\u3001\u30d9\u30c8\u30ca\u30e0\u9650\u5b9a\u304b\u57df\u5185\u5168\u4f53\u304b\u306f\u7279\u5b9a\u3067\u304d\u306a\u3044\u3002\u524d\u5e742025\u5e74\u306e9.9\u306b\u3064\u3044\u3066Lazada\u304c\u51fa\u3057\u305f\u82f1\u6587\u30ea\u30ea\u30fc\u30b9\u3067\u306f\u3001\u57df\u5185LazMall\u306eAOV\u306e\u4f38\u3073\u306f\u524d\u5e74\u6bd430%\u8fd1\u304f\u3060\u3063\u305f\u3002\u7bc4\u56f2\u304c\u9055\u3046\u306e\u3067\u76f4\u63a5\u306f\u6bd4\u3079\u3089\u308c\u306a\u3044\u3002<\/p>\n<table class=\"has-fixed-layout\">\n<thead>\n<tr>\n<th>Metric<\/th>\n<th>\u767a\u8868\u5024<\/th>\n<th>\u6bd4\u8f03\u306e\u571f\u53f0<\/th>\n<th>Scope<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td>LazMall\u306eGMV<\/td>\n<td>917%\u5897\uff0810\u500d\u8d85\uff09<\/td>\n<td>\u5e73\u5e38\u65e5<\/td>\n<td>Vietnam<\/td>\n<\/tr>\n<tr>\n<td>LazMall\u306e\u6ce8\u6587\u4ef6\u6570<\/td>\n<td>402%\u5897\uff085\u500d\u8d85\uff09<\/td>\n<td>\u5e73\u5e38\u65e5<\/td>\n<td>Vietnam<\/td>\n<\/tr>\n<tr>\n<td>\u5e73\u5747\u6ce8\u6587\u984d\uff08AOV\uff09<\/td>\n<td>\u307b\u307c2\u500d<\/td>\n<td>\u524d\u5e74\u540c\u671f<\/td>\n<td>\u539f\u6587\u306f\u300c\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u4e0a\u300d\u3068\u306e\u307f\u8a18\u8f09<\/td>\n<\/tr>\n<tr>\n<td>100\u30c9\u30eb\u8d85\u306e\u6ce8\u6587\u306e\u6bd4\u7387<\/td>\n<td>42%<\/td>\n<td>\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u306eGMV<\/td>\n<td>Vietnam<\/td>\n<\/tr>\n<tr>\n<td>100\u30c9\u30eb\u4ee5\u4e0a\u306e\u6ce8\u6587\u306e\u6bd4\u7387<\/td>\n<td>60%\u8fd1\u304f<\/td>\n<td>\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u306eGMV<\/td>\n<td>\u6771\u5357\u30a2\u30b8\u30a2\u5168\u4f53<\/td>\n<\/tr>\n<tr>\n<td>\u30a2\u30d5\u30a3\u30ea\u30a8\u30a4\u30c8\u7d4c\u7531\u306e\u6bd4\u7387<\/td>\n<td>45%<\/td>\n<td>\u540c\u671f\u9593\u306e\u5168\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0GMV<\/td>\n<td>Vietnam<\/td>\n<\/tr>\n<tr>\n<td>\u30a2\u30d5\u30a3\u30ea\u30a8\u30a4\u30c8\u7d4c\u7531\u306e\u6bd4\u7387<\/td>\n<td>30%\u8fd1\u304f<\/td>\n<td>\u540c\u671f\u9593\u306eGMV<\/td>\n<td>\u6771\u5357\u30a2\u30b8\u30a2\u5168\u4f53<\/td>\n<\/tr>\n<tr>\n<td>Tmall\u30fbGmarket\u5546\u54c1\u306eGMV<\/td>\n<td>872%\u5897<\/td>\n<td>\u5e73\u5e38\u65e5<\/td>\n<td>Vietnam<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<h2>100\u30c9\u30eb\u8d85\u306f42%\u3001\u6771\u5357\u30a2\u30b8\u30a2\u5168\u4f53\u3088\u308a15\u30dd\u30a4\u30f3\u30c8\u4ee5\u4e0a\u4f4e\u3044<\/h2>\n<p>\u9ad8\u5358\u4fa1\u5e2f\u306e\u6bd4\u7387\u306f\u3001\u30d9\u30c8\u30ca\u30e0\u304c\u57df\u5185\u3067\u7a81\u51fa\u3057\u3066\u3044\u308b\u308f\u3051\u3067\u306f\u306a\u3044\u3002\u3080\u3057\u308d\u9006\u3060\u3002<\/p>\n<h3>260\u4e07\u30c9\u30f3\u306f\u65e5\u672c\u5186\u3067\u3044\u304f\u3089\u304b<\/h3>\n<p>\u8a18\u4e8b\u304c\u30c9\u30f3\u5efa\u3066\u3067\u793a\u3059\u306e\u306f\u300c100\u30c9\u30eb\uff1d\u304a\u3088\u305d260\u4e07\u30c9\u30f3\u300d\u306e1\u304b\u6240\u3060\u3051\u3067\u3001\u5272\u308a\u623b\u3059\u30681\u30c9\u30eb\uff1d26,000\u30c9\u30f3\u3061\u3087\u3046\u3069\u306b\u306a\u308b\u3002\u30d9\u30c8\u30b3\u30e0\u30d0\u30f3\u30af\u304c2026\u5e749\u670825\u65e5\u306b\u63b2\u793a\u3057\u305f\u96fb\u4fe1\u8cb7\u76f8\u5834\u306f1\u5186\uff1d159.64\u30c9\u30f3\u30011\u30c9\u30eb\uff1d25,800\u30c9\u30f3\u3002260\u4e07\u30c9\u30f3\u00f7159.64\uff1d1\u4e076,287\u5186\u3067\u3001<strong>\u7d041\u4e076,300\u5186<\/strong>\u304c\u9ad8\u5358\u4fa1\u5e2f\u306e\u5165\u53e3\u306b\u306a\u308b\u3002\u540c\u30ec\u30fc\u30c8\u306a\u3089100\u30c9\u30eb\u306f1\u4e076,161\u5186\u3067\u3001\u8a18\u4e8b\u306e\u4e38\u3081\u3068\u306e\u5dee\u306f130\u5186\u307b\u3069\u3060\u3002<\/p>\n<h3>\u30d9\u30c8\u30ca\u30e0\u306f\u307e\u3060\u5358\u4fa1\u306e\u4f4e\u3044\u5074\u306b\u3044\u308b<\/h3>\n<p>\u6771\u5357\u30a2\u30b8\u30a2\u5168\u4f53\u3067\u306f100\u30c9\u30eb\u4ee5\u4e0a\u306e\u6ce8\u6587\u304c\u30ad\u30e3\u30f3\u30da\u30fc\u30f3GMV\u306e60%\u8fd1\u304f\u3092\u5360\u3081\u305f\u306e\u306b\u5bfe\u3057\u3001\u30d9\u30c8\u30ca\u30e0\u306e100\u30c9\u30eb\u8d85\u306f42%\u306b\u3068\u3069\u307e\u308b\u3002\u5dee\u306f15\u30dd\u30a4\u30f3\u30c8\u4ee5\u4e0a\u3042\u308b\u3002\u57df\u5185\u306e\u4ed6\u56fd\u3068\u540c\u3058\u4fa1\u683c\u5e2f\u306e\u54c1\u63c3\u3048\u3092\u305d\u306e\u307e\u307e\u4e26\u3079\u308c\u3070\u3001\u30d9\u30c8\u30ca\u30e0\u3067\u306f\u4e0a\u4f4d\u5e2f\u304c\u58f2\u308c\u6b8b\u308a\u3084\u3059\u3044\u3002\u540c\u3058Lazada\u3067\u3082\u56fd\u3054\u3068\u306b\u58f2\u4fa1\u3092\u7d44\u307f\u76f4\u3059\u5fc5\u8981\u304c\u3042\u308b\u3002\u306a\u304a42%\u3092\u3001\u8a18\u4e8b\u306f\u524d\u534a\u3067\u300c\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u306eGMV\u300d\u3001\u5f8c\u534a\u3067\u300c\u30d9\u30c8\u30ca\u30e0\u306e\u7dcfGMV\u300d\u3068\u66f8\u304d\u5206\u3051\u3066\u3044\u308b\u3002\u72ed\u3044\u524d\u8005\u3067\u8aad\u3080\u307b\u3046\u304c\u5b89\u5168\u3060\u3002<\/p>\n<h2>GMV\u306e45%\u304c\u30a2\u30d5\u30a3\u30ea\u30a8\u30a4\u30c8\u7d4c\u7531\u3001\u6771\u5357\u30a2\u30b8\u30a2\u306f30%\u8fd1\u304f<\/h2>\n<p>\u5b9f\u52d9\u306b\u3044\u3061\u3070\u3093\u52b9\u304f\u306e\u306f\u3053\u306e\u6bd4\u7387\u3060\u3002<\/p>\n<h3>Lazada\u306f\u5e741\u5104\u30c9\u30eb\u3092\u30a2\u30d5\u30a3\u30ea\u30a8\u30a4\u30c8\u306b\u6295\u3058\u308b\u3068\u767a\u8868\u6e08\u307f<\/h3>\n<p>\u30d9\u30c8\u30ca\u30e0\u3067\u306f9.9\u671f\u9593\u306e\u5168\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0GMV\u306e45%\u304c\u30a2\u30d5\u30a3\u30ea\u30a8\u30a4\u30c8\u7d4c\u7531\u3060\u3063\u305f\u3002\u6771\u5357\u30a2\u30b8\u30a2\u5168\u4f53\u306f30%\u8fd1\u304f\u3060\u304b\u3089\u30011.5\u500d\u524d\u5f8c\u306e\u6c34\u6e96\u306b\u3042\u308b\u3002\u5236\u5ea6\u5074\u306e\u52d5\u304d\u3082\u88cf\u306b\u3042\u308b\u3002Lazada\u306f2025\u5e745\u6708\u3001\u30a2\u30d5\u30a3\u30ea\u30a8\u30a4\u30c8\u30d7\u30ed\u30b0\u30e9\u30e0\u306b\u5e74\u95931\u5104\u30c9\u30eb\u3092\u6295\u3058\u308b\u3068\u767a\u8868\u3057\u3001\u624b\u6570\u6599\u7387\u306e\u5f15\u304d\u4e0a\u3052\u3068\u6210\u679c\u9023\u52d5\u306e\u30a4\u30f3\u30bb\u30f3\u30c6\u30a3\u30d6\u3001\u5c02\u7528\u30c0\u30c3\u30b7\u30e5\u30dc\u30fc\u30c9\u3092\u6253\u3061\u51fa\u3057\u305f\u30029.9\u30fb11.11\u30fb12.12\u306e\u5927\u578b\u30bb\u30fc\u30eb\u671f\u306b\u30dc\u30fc\u30ca\u30b9\u3068\u9ad8\u7387\u624b\u6570\u6599\u3092\u4e0a\u4e57\u305b\u3059\u308b\u67a0\u7d44\u307f\u3082\u540c\u6642\u306b\u793a\u3057\u3066\u3044\u308b\u300245%\u306f\u3001\u3053\u306e\u67a0\u7d44\u307f\u304c\u9069\u7528\u3055\u308c\u308b\u671f\u9593\u306e\u6570\u5b57\u3060\u3002<\/p>\n<h3>\u30e1\u30ac\u30bb\u30fc\u30eb\u671f\u306f\u624b\u6570\u6599\u304c\u4e0a\u304c\u308b\u524d\u63d0\u3067\u4e88\u7b97\u3092\u7d44\u3080<\/h3>\n<p>\u65e5\u672c\u30d6\u30e9\u30f3\u30c9\u3078\u306e\u542b\u610f\u306f\u5358\u7d14\u3067\u3001\u30d9\u30c8\u30ca\u30e0\u306eLazada\u4e88\u7b97\u306f\u5e83\u544a\u8cbb\u3068\u3044\u3046\u3088\u308a\u7d39\u4ecb\u624b\u6570\u6599\u306e\u539f\u8cc7\u306b\u306a\u308b\u3002\u539f\u4fa1\u306b\u30bb\u30fc\u30eb\u5024\u5f15\u304d\u3068\u7d39\u4ecb\u624b\u6570\u6599\u3092\u91cd\u306d\u3066\u6b8b\u308b\u7c97\u5229\u3092\u3001\u30bb\u30fc\u30eb\u524d\u306b\u4e00\u5ea6\u306f\u8a66\u7b97\u3057\u3066\u304a\u304d\u305f\u3044\u3002\u30af\u30ea\u30a8\u30a4\u30bf\u30fc\u7d4c\u7531\u304c\u91cd\u304f\u306a\u308b\u6d41\u308c\u306fLazada\u306b\u9650\u3089\u305a\u3001Shopee\u304c\u5916\u90e8SNS\u3068\u7d39\u4ecb\u30ea\u30f3\u30af\u3092\u3064\u306a\u3050\u52d5\u304d\u306f<a href=\"https:\/\/india-marketing.jp\/en\/vietnam-news\/shopee-instagram-affiliate\/\">Shopee counterattacks on Instagram: how Japanese brands should move in cross-border e-commerce<\/a>\u3067\u3001\u52d5\u753b\u5074\u304b\u3089\u306e\u6d41\u5165\u306f<a href=\"https:\/\/india-marketing.jp\/en\/vietnam-news\/tiktok-payment-vietnam\/\">TikTok Shop\u3001\u5e74\u9593GMV\u7d04100\u5104\u30c9\u30eb\u3067Shopee\u306b\u8089\u8584<\/a>was covered there.<\/p>\n<h2>Tmall\u3068Gmarket\u306e\u5546\u54c1\u304c\u540c\u3058\u68da\u306b\u4e26\u3073872%\u5897<\/h2>\n<p>\u30d9\u30c8\u30ca\u30e0\u306e\u8cb7\u3044\u624b\u304b\u3089\u898b\u308b\u3068\u3001LazMall\u306e\u68da\u306b\u306f\u56fd\u5185\u51fa\u5e97\u3068\u8d8a\u5883\u306e\u5546\u54c1\u304c\u6df7\u3056\u3063\u3066\u3044\u308b\u3002<\/p>\n<h3>\u97d3\u56fdGmarket\u306f2025\u5e749\u6708\u304b\u3089\u30d9\u30c8\u30ca\u30e0\u3067\u3082\u8cb7\u3048\u308b<\/h3>\n<p>LazMall\u4e0a\u306eTmall\u30fbGmarket\u767a\u306e\u5546\u54c1\u7fa4\u306f\u3001\u30d9\u30c8\u30ca\u30e0\u3067GMV\u304c872%\u5897\u3001\u6ce8\u6587\u4ef6\u6570\u306f5\u500d\u8d85\u3060\u3063\u305f\u3002872%\u5897\u306f9.72\u500d\u306b\u3042\u305f\u308b\uff08\u3053\u306e\u500d\u7387\u306f\u672c\u8a18\u4e8b\u306e\u8a08\u7b97\u3067\u3001\u8a18\u4e8b\u306fGMV\u3092%\u3067\u306e\u307f\u793a\u3057\u3066\u3044\u308b\uff09\u3002Gmarket\u3068\u306e\u63a5\u7d9a\u306f2025\u5e749\u670829\u65e5\u306e\u767a\u8868\u3067\u3001\u97d3\u56fd\u30bb\u30e9\u30fc\u306e2,000\u4e07\u70b9\u3092\u30d9\u30c8\u30ca\u30e0\u3092\u542b\u30805\u5e02\u5834\u3067\u76f4\u63a5\u8cb7\u3048\u308b\u3088\u3046\u306b\u3057\u305f\u3002\u30b7\u30f3\u30bb\u30b2\u30b0\u30eb\u30fc\u30d7\u3068\u30a2\u30ea\u30d0\u30d0\u30b0\u30eb\u30fc\u30d7\u306e\u5408\u5f01\u3092\u53d7\u3051\u305f\u63d0\u643a\u3067\u3001\u5316\u7ca7\u54c1\u30d6\u30e9\u30f3\u30c9\u304c\u76ee\u7389\u306b\u6319\u304c\u3063\u3066\u3044\u308b\u3002<\/p>\n<h3>\u4fa1\u683c\u3067\u306f\u306a\u304f30\u65e5\u8fd4\u54c1\u3068\u6b63\u898f\u54c1\u8868\u793a\u3067\u7af6\u3046<\/h3>\n<p>\u8d8a\u5883\u5546\u54c1\u306b\u306f\u914d\u9001\u30b5\u30fc\u30d3\u30b9\u306830\u65e5\u9593\u306e\u8fd4\u54c1\u304c\u4ed8\u304f\u3002\u7af6\u3063\u3066\u3044\u308b\u306e\u306f\u5024\u6bb5\u3060\u3051\u3067\u306a\u304f\u3001\u6b63\u898f\u54c1\u3067\u3042\u308b\u3053\u3068\u306e\u898b\u305b\u65b9\u3068\u8fd4\u54c1\u6761\u4ef6\u3067\u3082\u3042\u308b\u3002\u8a18\u4e8b\u306b\u306f\u30d9\u30c8\u30ca\u30e0\u306eLazMall\u3067\u6ce8\u6587\u306e4\u4ef6\u306b3\u4ef6\u304c\u6b63\u898f\u54c1\u30c1\u30e3\u30cd\u30eb\u7d4c\u7531\u3068\u3042\u308a\u3001\u516c\u5f0f\u65d7\u8266\u5e97\u3068\u6d77\u5916\u30d1\u30fc\u30c8\u30ca\u30fc\u7d4c\u7531\u306e\u53d6\u5f15\u984d\u306f\u5e73\u5e38\u6642\u306e10\u500d\u306b\u4f38\u3073\u305f\u3002\u5b89\u3055\u3067\u97d3\u56fd\u30b3\u30b9\u30e1\u3068\u6bb4\u308a\u5408\u3046\u3088\u308a\u3001\u6b63\u898f\u6d41\u901a\u306e\u8a3c\u660e\u3068\u8fd4\u54c1\u5bfe\u5fdc\u306e\u660e\u793a\u306b\u6295\u3058\u308b\u307b\u3046\u304c\u52b9\u304f\u3002\u30d9\u30c8\u30ca\u30e0EC\u306e\u4e0a\u4f4d\u304c\u7d5e\u3089\u308c\u3066\u304d\u305f\u6d41\u308c\u306f<a href=\"https:\/\/india-marketing.jp\/en\/vietnam-news\/sendo-farm-exit\/\">Reading the Sendo Farm exit: how to navigate the two-player era in Vietnamese e-commerce<\/a>\u3067\u6574\u7406\u3057\u3066\u3044\u308b\u3002<\/p>\n<h2>\u65e5\u672c\u30d6\u30e9\u30f3\u30c9\u304c\u6b21\u306e\u30e1\u30ac\u30bb\u30fc\u30eb\u524d\u306b\u6c7a\u3081\u3066\u304a\u304f\u3053\u3068<\/h2>\n<p>\u672c\u756a\u306e1\u304b\u6708\u524d\u306b\u6c7a\u3081\u5207\u308c\u306a\u3044\u3068\u3001\u7d50\u5c40\u306f\u5024\u5f15\u304d\u984d\u3060\u3051\u306e\u52dd\u8ca0\u306b\u306a\u308b\u3002<\/p>\n<h3>\u516c\u5f0f\u65d7\u8266\u5e97\u3092\u6301\u3064\u304b\u3069\u3046\u304b\u3067\u898b\u3048\u308b\u6570\u5b57\u304c\u5909\u308f\u308b<\/h3>\n<p>\u4eca\u56de\u4f38\u3073\u304c\u5927\u304d\u304b\u3063\u305f\u306e\u306f\u3001\u3044\u305a\u308c\u3082LazMall\u30fb\u516c\u5f0f\u65d7\u8266\u5e97\u30fb\u6d77\u5916\u30d1\u30fc\u30c8\u30ca\u30fc\u3068\u3044\u3046\u6b63\u898f\u5074\u306e\u67a0\u3060\u3002\u4e00\u822c\u51fa\u5e97\u306e\u307e\u307e\u3067\u306f\u767a\u8868\u3055\u308c\u305f\u6bd4\u7387\u304c\u81ea\u793e\u306b\u5f53\u3066\u306f\u307e\u3089\u306a\u3044\u3002\u57df\u5185\u3067GMV100\u4e07\u30c9\u30eb\u4ee5\u4e0a\u306b\u5c4a\u3044\u305f\u30d6\u30e9\u30f3\u30c9\u6570\u306f\u4eca\u5e74\u306e6.6\u6bd4\u30678%\u5897\u3048\u300110\u4e07\u30c9\u30eb\u30fb50\u4e07\u30c9\u30eb\u306e\u6bb5\u3082\u4f38\u3073\u305f\u3068\u3042\u308b\u3002\u307e\u305a10\u4e07\u30c9\u30eb\u306e\u6bb5\u3092\u76ee\u6a19\u306b\u7f6e\u304f\u3068\u51fa\u5e97\u5f62\u614b\u3092\u6c7a\u3081\u3084\u3059\u3044\u3002<\/p>\n<h3>\u30a2\u30ea\u30d0\u30d0\u306e\u958b\u793a\u3067\u306fLazada\u5358\u4f53\u306e\u6570\u5b57\u304c\u8ffd\u3044\u306b\u304f\u3044<\/h3>\n<p>Lazada\u3092\u5098\u4e0b\u306b\u6301\u3064\u30a2\u30ea\u30d0\u30d0\u30b0\u30eb\u30fc\u30d7\u306f2026\u5e744\u301c6\u6708\u671f\u304b\u3089\u65b0\u3057\u3044\u30bb\u30b0\u30e1\u30f3\u30c8\u533a\u5206\u306b\u79fb\u3063\u305f\u3002Lazada\u304c\u5c5e\u3057\u305fAIDC\uff08\u30a2\u30ea\u30d0\u30d0\u56fd\u969b\u30c7\u30b8\u30bf\u30eb\u5546\u696d\uff09\u306f\u4e2d\u56fd\u306eEC\u4e8b\u696d\u3084\u30d5\u30fc\u30de\u306a\u3069\u3068\u7d71\u5408\u3055\u308c\u3001\u300cAlibaba E-commerce Group\u300d\u3068\u3044\u30461\u3064\u306e\u30bb\u30b0\u30e1\u30f3\u30c8\u306b\u306a\u3063\u3066\u3044\u308b\u3002\u540c\u56db\u534a\u671f\u306e\u6c7a\u7b97\u8cc7\u6599\u3067\u65b0\u30b0\u30eb\u30fc\u30d7\u306e\u8abf\u6574\u5f8cEBITA\u306f\u524d\u5e74\u540c\u671f\u6bd41%\u6e1b\u3001\u8cc7\u6599\u306f\u6a2a\u3070\u3044\u3068\u8aac\u660e\u3057\u3066\u3044\u308b\u3002AIDC\u306f\u72ec\u7acb\u3057\u305f\u30bb\u30b0\u30e1\u30f3\u30c8\u3068\u3057\u3066\u6271\u308f\u308c\u3066\u3044\u306a\u3044\u3002\u6c7a\u7b97\u304b\u3089Lazada\u5358\u4f53\u306e\u6570\u5b57\u3092\u8ffd\u3046\u306e\u306f\u96e3\u3057\u304f\u306a\u3063\u305f\u3002<\/p>\n<table class=\"has-fixed-layout\">\n<thead>\n<tr>\n<th>\u78ba\u8a8d\u3059\u308b\u9805\u76ee<\/th>\n<th>2026\u5e749\u670825\u65e5\u6642\u70b9\u3067\u78ba\u8a8d\u3067\u304d\u305f\u5185\u5bb9<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td>\u9ad8\u5358\u4fa1\u5e2f\u306e\u5165\u53e3<\/td>\n<td>100\u30c9\u30eb\u8d85\uff1d\u7d04260\u4e07\u30c9\u30f3\uff1d\u7d041\u4e076,300\u5186\uff081\u5186\uff1d159.64\u30c9\u30f3\u3067\u63db\u7b97\uff09<\/td>\n<\/tr>\n<tr>\n<td>\u63db\u7b97\u30ec\u30fc\u30c8<\/td>\n<td>\u30d9\u30c8\u30b3\u30e0\u30d0\u30f3\u30af\u306e\u96fb\u4fe1\u8cb7\u76f8\u5834\u30011\u30c9\u30eb\uff1d25,800\u30c9\u30f3\uff0f1\u5186\uff1d159.64\u30c9\u30f3\uff082026\u5e749\u670825\u65e5\uff09<\/td>\n<\/tr>\n<tr>\n<td>\u51fa\u5e97\u5f62\u614b<\/td>\n<td>\u767a\u8868\u5024\u306e\u591a\u304f\u306fLazMall\u30fb\u516c\u5f0f\u65d7\u8266\u5e97\u30fb\u6d77\u5916\u30d1\u30fc\u30c8\u30ca\u30fc\u304c\u5bfe\u8c61<\/td>\n<\/tr>\n<tr>\n<td>\u7d39\u4ecb\u624b\u6570\u6599<\/td>\n<td>9.9\u30fb11.11\u30fb12.12\u306f\u30dc\u30fc\u30ca\u30b9\u3068\u9ad8\u7387\u624b\u6570\u6599\u306e\u671f\u9593\u3068Lazada\u304c\u8aac\u660e<\/td>\n<\/tr>\n<tr>\n<td>\u8fd4\u54c1\u6761\u4ef6<\/td>\n<td>LazMall\u306f30\u65e5\u8fd4\u54c1\u3002Tmall\u30fbGmarket\u7d4c\u7531\u306e\u8d8a\u5883\u5546\u54c1\u306b\u3082\u540c\u69d8\u306e\u8fd4\u54c1\u304c\u4ed8\u304f<\/td>\n<\/tr>\n<tr>\n<td>\u6570\u5024\u306e\u51fa\u6240<\/td>\n<td>\u3044\u305a\u308c\u3082Lazada\u306e\u81ea\u793e\u767a\u8868\u3067\u3001\u7b2c\u4e09\u8005\u6a5f\u95a2\u306e\u8a08\u6e2c\u3067\u306f\u306a\u3044<\/td>\n<\/tr>\n<tr>\n<td>\u793e\u5185\u5171\u6709\u306e\u66f8\u304d\u65b9<\/td>\n<td>\u300c\u5e73\u5e38\u65e5\u6bd4\u300d\u3068\u300c\u524d\u5e74\u6bd4\u300d\u3092\u5fc5\u305a\u5206\u3051\u3066\u8a18\u8f09\u3059\u308b<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p>\u6b21\u306e\u4e00\u624b\u306f\u3001\u81ea\u793e\u5546\u54c1\u306e\u30d9\u30c8\u30ca\u30e0\u5411\u3051\u58f2\u4fa1\u3092260\u4e07\u30c9\u30f3\u306e\u7dda\u306b\u5f53\u3066\u3066\u4e26\u3079\u76f4\u3059\u3053\u3068\u3060\u3002\u5358\u54c1\u3067\u5c4a\u304b\u306a\u3044\u306a\u30892\u70b9\u30bb\u30c3\u30c8\u3084\u30ae\u30d5\u30c8\u7bb1\u3067\u8d8a\u3048\u308b\u69cb\u6210\u3092\u4f5c\u308a\u3001\u305d\u3053\u306b\u7d39\u4ecb\u624b\u6570\u6599\u3068\u5024\u5f15\u304d\u3092\u4e57\u305b\u305f\u7c97\u5229\u3092\u51fa\u3059\u300242%\u306845%\u306f\u3001\u305d\u306e\u4f5c\u696d\u3092\u3057\u305f\u30d6\u30e9\u30f3\u30c9\u306b\u3060\u3051\u610f\u5473\u3092\u6301\u3064\u3002<\/p>\n<h2>Sources<\/h2>\n<ul>\n<li><a href=\"https:\/\/vnexpress.net\/gia-tri-don-hang-tren-lazada-tang-gan-gap-doi-dip-9-9-5123699.html\">VnExpress \u8d77\u70b9\u8a18\u4e8b\uff082026\u5e749\u670823\u65e5\uff09<\/a><\/li>\n<li><a href=\"https:\/\/www.lazada.com\/en\/press-release\/\">Lazada \u30d7\u30ec\u30b9\u30ea\u30ea\u30fc\u30b9\u4e00\u89a7<\/a><\/li>\n<li><a href=\"https:\/\/lazada-com.oss-ap-southeast-1.aliyuncs.com\/227-press-release.pdf\">Lazada 9.9\u30bb\u30fc\u30eb2025\uff082025\u5e749\u670816\u65e5\uff09<\/a><\/li>\n<li><a href=\"https:\/\/lazada-com.oss-ap-southeast-1.aliyuncs.com\/226-press-release.pdf\">Lazada\u30fbGmarket\u63d0\u643a\uff082025\u5e749\u670829\u65e5\uff09<\/a><\/li>\n<li><a href=\"https:\/\/lazada-com.oss-ap-southeast-1.aliyuncs.com\/223-press-release.pdf\">Lazada \u30a2\u30d5\u30a3\u30ea\u30a8\u30a4\u30c8\u5e741\u5104\u30c9\u30eb\uff082025\u5e745\u670826\u65e5\uff09<\/a><\/li>\n<li><a href=\"https:\/\/data.alibabagroup.com\/ecms-files\/1567773279\/a9d0a2f3-beca-402c-b3c1-526c2064d10f\/June%20Quarter%202026%20Results.pdf\">Alibaba 2026\u5e744\u301c6\u6708\u671f \u6c7a\u7b97\u8cc7\u6599<\/a><\/li>\n<li><a href=\"https:\/\/portal.vietcombank.com.vn\/Usercontrols\/TVPortal.TyGia\/pXML.aspx?b=10\">\u30d9\u30c8\u30b3\u30e0\u30d0\u30f3\u30af\u70ba\u66ff\u76f8\u5834\uff082026\u5e749\u670825\u65e5\uff09<\/a><\/li>\n<\/ul>","protected":false},"excerpt":{"rendered":"<p>\u672c\u8a18\u4e8b\u306f2026\u5e749\u670825\u65e5\u6642\u70b9\u3067\u78ba\u8a8d\u3067\u304d\u305f\u30d9\u30c8\u30ca\u30e0\u73fe\u5730\u306e\u516c\u7684\u8cc7\u6599\u30fb\u5831\u9053\u3092\u3082\u3068\u306b\u4f5c\u6210\u3057\u3066\u3044\u307e\u3059\u3002\u5236\u5ea6\u30fb\u4fa1\u683c\u30fb\u5404 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