{"id":803,"date":"2026-04-23T13:03:56","date_gmt":"2026-04-23T04:03:56","guid":{"rendered":"https:\/\/india-marketing.jp\/?post_type=vietnam-news&p=803"},"modified":"2026-08-02T16:47:51","modified_gmt":"2026-08-02T07:47:51","slug":"momogi-group-acquires-bibica-vietnam-105m-march-2026","status":"publish","type":"vietnam-news","link":"https:\/\/india-marketing.jp\/en\/vietnam-news\/momogi-group-acquires-bibica-vietnam-105m-march-2026\/","title":{"rendered":"Indonesia's Momogi Group completes acquisition of Vietnam's long-established confectionery maker Bibica on March 26 \u2014 total deal value $105 million, gaining a distribution network of 100,000 points of sale, aiming to become Southeast Asia's FMCG powerhouse"},"content":{"rendered":"
\nThis article is based on what we could verify As of August 1, 2026<\/strong> This article is based on public materials and news reports from Vietnam. Vietnam's tax system, regulations, and administrative divisions change frequently, so information here may have been updated since publication. For actual business decisions, please confirm the latest details with the relevant government authorities or local experts as primary sources.\n<\/div>\n\n\n

Indonesian snack major Momogi Group<\/strong> (under PT Sari Murni Abadi) completed, on March 26, 2026 (per the Hanoi announcement; local reports date it March 27), the acquisition of Vietnam's oldest-established confectionery maker Bibica Joint Stock Company<\/strong>, with a total deal value of VND 2.63 trillion (approximately US$105 million)<\/strong>. The seller was The PAN Group, a major Vietnamese food holding company that held 99.13% through Bibica Capital Co Ltd, and the acquiring vehicle was Momogi Group VN Co Ltd. With this single deal, Momogi simultaneously acquired more than 100,000 points of sale (POS)<\/strong> and spread across Vietnam and<\/strong> two plants in Tay Ninh Province (formerly Long An Province) and Hanoi<\/p>\n\n

, moving its \"Indonesia-to-Vietnam contiguous Southeast Asian food king\" concept into motion at a real, tangible scale.<\/h2>\n

Originating news: completed March 26 through the transfer of all shares of Bibica Capital According to PAN Group's announcement, the deal was completed by transferring all shares held by Bibica Capital Co Ltd (99.13% of Bibica JSC) to Momogi Group VN Co Ltd.<\/strong> The figure of VND 2.63 trillion combines the transfer price itself with dividends PAN had previously received and the appraised value of<\/strong> two land parcels<\/p>\n

already acquired by PAN from Bibica. The dollar conversion varies by report, from US$101 million to US$105 million, but the officially disclosed VND figure is consistent across sources. Following the deal's completion, PAN President Nguyen Thi Tra My stated that \"this was a necessary continuation for Bibica, not an ending.\" On the Momogi side, CFO and Vietnam head Njoo Servin commented that \"Bibica has the potential to be expanded beyond Vietnam while keeping its connection with Vietnamese consumers,\" clearly signaling a strategy of exporting the brand beyond Vietnam while keeping it independent<\/strong>.<\/p>\n\n

Background: Bibica's assets and Momogi's ambitions for Asian expansion<\/h2>\n

Bibica is a long-established name in Vietnam's confectionery market, with a distribution network of more than 100,000 points of sale nationwide and production bases in Tay Ninh Province (formerly Long An Province) and Hanoi. As a recent track record, posting a 2025 pre-tax profit of VND 160 billion (160 ty VND, up 20% year on year)<\/strong> renewing its all-time high. This figure reflects the results of governance strengthening, production capacity expansion, and product portfolio expansion advanced under PAN's ownership, and the sale came just before entering \"the next growth phase.\"<\/p>\n

The acquirer, Momogi Group, is an Indonesian snack maker whose parent is PT Sari Murni Abadi. Known for its flagship brand \"Momogi\" extruded corn snacks, it has an extensive distribution network within Indonesia but had lacked a foothold for full-scale overseas expansion. This Bibica acquisition is best interpreted not as a mere cross-border M&A but as a move to acquire Vietnam wholesale as a factory, logistics hub, and brand asset for expansion beyond its borders<\/strong>.<\/p>\n\n

Proprietary data table: Momogi x Bibica deal information<\/h2>\n\n\n
Item<\/th>Description<\/th><\/tr><\/thead>\n
Completion date<\/td>March 26, 2026 (local reports dated March 27)<\/td><\/tr>\n
Acquisition target<\/td>Bibica Joint Stock Company (indirect 99.13%)<\/td><\/tr>\n
Acquisition vehicle<\/td>Momogi Group VN Co Ltd<\/td><\/tr>\n
Seller<\/td>The PAN Group (via Bibica Capital Co Ltd)<\/td><\/tr>\n
Total deal value<\/td>VND 2.63 trillion (approximately US$105 million)<\/td><\/tr>\n
Composition of the amount<\/td>Transfer price + dividends received + appraised value of two land parcels<\/td><\/tr>\n
Bibica's distribution network<\/td>More than 100,000 points of sale (POS)<\/td><\/tr>\n
Bibica's production bases<\/td>Tay Ninh Province (formerly Long An Province), Hanoi<\/td><\/tr>\n
2025 results (Bibica pre-tax profit)<\/td>VND 160 billion (160 ty VND, up 20% year on year, all-time high)<\/td><\/tr>\n
Momogi's parent company<\/td>PT Sari Murni Abadi (Indonesia)<\/td><\/tr>\n
Main products<\/td>Momogi-brand snacks<\/td><\/tr>\n<\/tbody>\n<\/table>\n\n

Local reaction: FMCG industry, investors, consumers<\/h2>\n