{"id":113,"date":"2026-03-24T14:54:33","date_gmt":"2026-03-24T05:54:33","guid":{"rendered":"http:\/\/india-marketing.jp\/vietnam\/%e3%83%99%e3%83%88%e3%83%8a%e3%83%a0%e3%81%ae%e4%b9%b3%e8%a3%bd%e5%93%81%e9%9c%80%e8%a6%81%e5%8b%95%e5%90%91%e3%81%a8%e5%b8%82%e5%a0%b4%e5%8f%82%e5%85%a5%e3%81%ae%e3%82%ab%e3%82%ae%e3%82%92%e5%be%b9\/"},"modified":"2026-08-02T16:19:36","modified_gmt":"2026-08-02T07:19:36","slug":"vietnam-dairy-market-demand","status":"publish","type":"vietnam","link":"https:\/\/india-marketing.jp\/en\/vietnam-business\/vietnam-dairy-market-demand\/","title":{"rendered":"Vietnam Dairy Market 2025: Demand Trends, Key Players, and Entry Strategies for Japanese Companies"},"content":{"rendered":"
\nThis article is based on what we could verify As of August 1, 2026<\/strong> This article is based on public materials and news reports from Vietnam. Vietnam's tax system, regulations, and administrative divisions change frequently, so information here may have been updated since publication. For actual business decisions, please confirm the latest details with the relevant government authorities or local experts as primary sources.\n<\/div>\n\n\n

Market Size and Growth Forecast for Vietnam's Dairy Market<\/h2>\n

Vietnam's dairy market was valued at USD 5.71 billion in 2024 and is expected to reach USD 13.37 billion by 2033 (CAGR 9.5%) (source: IMARC Group<\/a>). Per-capita milk consumption is about 27 liters per year and is projected to increase by about 48% to 40 liters by 2030.<\/p>\n

Economic recovery and growing consumer health awareness are driving market growth in 2025. For Japanese dairy manufacturers, this is a promising market where quality and innovation can serve as differentiators.<\/p>\n

Strategic analysis of the major players<\/h2>\n

Vinamilk (about 50% market share)<\/h3>\n

Vietnam's largest dairy company, Vinamilk<\/a> held about half of the industry's overall share as of the end of 2024. In 2024, it carried out a large-scale rebranding that renewed more than 125 products, and it continued to expand its product lines further in 2025. Its strength lies in its comprehensive coverage of a wide range of product categories, including UHT milk, yogurt, and powdered milk (source: The Shiv<\/a>).<\/p>\n

TH True Milk (30-45% share of fresh milk)<\/h3>\n

TH True Milk holds a 30-45% share of Vietnam's packaged fresh milk market and differentiates itself through a clean, organic, premium positioning. It centers its brand on quality control through large-scale farm operations and sustainable agriculture (source: The Shiv – Milk in Vietnam<\/a>).<\/p>\n

Consumption Trends and Market Changes<\/h2>\n

Health Consciousness and Functional Dairy Products<\/h3>\n

As a consumer trend in 2025, demand is rapidly increasing for low-sugar dairy products, functional yogurts marketed for boosting immunity and gut health, and high-protein yogurt. Product innovation using natural ingredients and local flavors is also active. Gen Z Consumer Behavior<\/a> is the driving force behind demand for these health-conscious products.<\/p>\n

The Rise of Plant-Based Milk<\/h3>\n

The market for plant-based milk alternatives such as soy milk, almond milk, and oat milk is also growing. Vietnam has a high level of acceptance for plant-based milk within Southeast Asia, built on a traditional soy milk culture. Japanese soy processing technology can offer a competitive advantage in this field.<\/p>\n

Expansion of E-Commerce Channels<\/h3>\n

Online sales of dairy products are expanding, and Food E-Commerce<\/a> building sales channels on these platforms is important. With advances in cold-chain infrastructure, e-commerce sales of fresh dairy products have also become realistic.<\/p>\n\n\n

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