{"id":114,"date":"2026-03-24T14:54:33","date_gmt":"2026-03-24T05:54:33","guid":{"rendered":"http:\/\/india-marketing.jp\/vietnam\/%e3%83%99%e3%83%88%e3%83%8a%e3%83%a0%e9%a3%9f%e5%93%81e%e3%82%b3%e3%83%9e%e3%83%bc%e3%82%b9%e3%83%97%e3%83%a9%e3%83%83%e3%83%88%e3%83%95%e3%82%a9%e3%83%bc%e3%83%a0%e5%be%b9%e5%ba%95%e6%af%94%e8%bc%83\/"},"modified":"2026-08-02T16:19:26","modified_gmt":"2026-08-02T07:19:26","slug":"platform-food-ecommerce-vietnam-comparison","status":"publish","type":"vietnam","link":"https:\/\/india-marketing.jp\/en\/vietnam-business\/platform-food-ecommerce-vietnam-comparison\/","title":{"rendered":"Vietnam Food E-Commerce Platforms Compared 2025: How to Use Shopee, TikTok Shop, and Lazada"},"content":{"rendered":"
\nThis article is based on what we could verify As of August 1, 2026<\/strong> This article is based on public materials and news reports from Vietnam. Vietnam's tax system, regulations, and administrative divisions change frequently, so information here may have been updated since publication. For actual business decisions, please confirm the latest details with the relevant government authorities or local experts as primary sources.\n<\/div>\n\n\n

The Latest Trends in Vietnam's E-Commerce Market<\/h2>\n

Vietnam's e-commerce market continues to expand rapidly. In 2025, GMV (gross merchandise value) across the four major platforms (Shopee, TikTok Shop, Lazada, and Tiki) reached about 429.7 trillion dong (about $16.5 billion). Revenue for January through September 2025 showed strong growth, up 34.4% year on year to 305.9 trillion dong ($11.62 billion) (source: The Investor<\/a>).<\/p>\n

The food category in particular has grown into an important segment of e-commerce as online buying habits took hold following the pandemic. When Japanese food companies enter the Vietnamese market, which platform they use and how determines success.<\/p>\n

Characteristics and Market Share by Platform<\/h2>\n

Shopee (about 56% market share)<\/h3>\n

Vietnam's largest e-commerce platform. In the food category, it's strong in processed food, snacks, seasonings, and health food. It offers robust promotional tools (vouchers, flash sales, free-shipping campaigns), with especially strong support from 16-to-24-year-olds. ShopeeFood<\/a> Integration with (food delivery) is also possible, allowing an integrated online-and-delivery strategy.<\/p>\n

TikTok Shop (about 41% market share)<\/h3>\n

The fastest-growing platform in 2025, recording 69% revenue growth year on year (source: VnExpress<\/a>). It's defined by a \"shoppertainment\" model built on live commerce and short videos, and sales driven by cooking demonstrations and tasting reviews are effective. Using TikTok<\/a> is an essential strategy in food marketing.<\/p>\n

Lazada (about 3% market share)<\/h3>\n

A platform under Alibaba, well suited to quality-focused products aimed at middle- and higher-income consumers. It allows setting up an official brand store through LazMall, which fits well with premium positioning for Japanese brands.<\/p>\n

Sendo Farm (an Emerging Force Focused on Food)<\/h3>\n

Vietnam's Sendo has transformed from a general e-commerce platform into \"Sendo Farm,\" specializing in produce and food. The online food delivery market is estimated at about $2.8 billion as of 2025 (Statista), and demand for food-focused platforms is rising (source: Rest of World<\/a>).<\/p>\n

Sales Strategy for the Food Category<\/h2>\n

Using Live Commerce<\/h3>\n

In Vietnam, live commerce has become a major channel for selling food. Livestreams with a narrative element \u2014 cooking demonstrations, tasting reviews, and interviews with producers \u2014 drive purchases. Social Media Marketing<\/a> Coordination with [a reliable logistics partner] is essential.<\/p>\n

KOL and Influencer Strategy<\/h3>\n

Collaborating with food-focused KOLs (key opinion leaders) is effective for raising awareness in the Vietnamese market. Gen Z<\/a> For, using micro-influencers offers superior cost efficiency.<\/p>\n

Optimizing Package Design<\/h3>\n

In e-commerce, product images are the single biggest factor in purchase decisions. Vietnamese consumers tend to prefer bright colors and clear ingredient labeling. The Advantage of Japanese Brands<\/a> A design that visually highlights is important.<\/p>\n\n\n

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