{"id":491,"date":"2026-03-26T12:16:02","date_gmt":"2026-03-26T03:16:02","guid":{"rendered":"https:\/\/india-marketing.jp\/vietnam_company\/mondelez-kinh-do\/"},"modified":"2026-08-02T01:25:31","modified_gmt":"2026-08-01T16:25:31","slug":"mondelez-kinh-do","status":"publish","type":"vietnam_company","link":"https:\/\/india-marketing.jp\/en\/vietnam_company\/mondelez-kinh-do\/","title":{"rendered":"Mondelez Kinh Do | Vietnam's largest confectionery maker, with a dominant share of the mooncake market."},"content":{"rendered":"
\nThis article is based on what we could verify As of August 1, 2026<\/strong> This article is based on public materials and news reports from Vietnam. Vietnam's tax system, regulations, and administrative divisions change frequently, so information here may have been updated since publication. For actual business decisions, please confirm the latest details with the relevant government authorities or local experts as primary sources.\n<\/div>\n\n\n

Mondelez Kinh Do was created when Kinh Do Corporation, once a leading Vietnamese confectionery maker, was acquired by the global food major Mondelez International in 2015. It holds a dominant share of the mooncake (banh trung thu) market for the Mid-Autumn Festival, and offered more than 70 flavors in 2025.<\/p>\n

Company profile<\/h2>\n\n\n\n\n\n\n\n
Item<\/th>\nDetails<\/th>\n<\/tr>\n
Legal name<\/td>\nMondelez Kinh Do<\/td>\n<\/tr>\n
Year founded<\/td>\n2003 (Kinh Do) \/ 2015 (Mondelez acquisition)<\/td>\n<\/tr>\n
Headquarters<\/td>\nHo Chi Minh City<\/td>\n<\/tr>\n
Format<\/td>\nConfectionery and mooncakes<\/td>\n<\/tr>\n
Official website<\/td>\nhttps:\/\/www.mondelezinternational.com\/vietnam\/<\/a><\/td>\n<\/tr>\n<\/table>\n

Business and strengths<\/h2>\n

Alongside its core mooncake business, the company manufactures and sells a broad range of confectionery, including crackers, biscuits, cakes, and candy. Kinh Do brand mooncakes in particular have become a national brand in Vietnam. In the 2025 collection, the Tuyet line, which incorporates international flavors such as Japanese matcha, yuzu, black sesame, and red bean, is popular with younger consumers.<\/p>\n

Sales channels include modern retail such as supermarkets and convenience stores, along with active expansion onto e-commerce platforms including Shopee, Lazada, and TikTok Shop. The company has redefined the traditional mooncake with contemporary packaging and online sales, responding to shifts in consumption trends.<\/p>\n

What it means for Japanese companies<\/h2>\n

For Japanese companies considering entry into Vietnam's confectionery and mooncake market, Mondelez Kinh Do is both a competitor and a potential partner and benchmark. Vietnam Food E-Commerce<\/a> and Vietnam Gen Z Strategy<\/a> is also worth a look.<\/p>\n

Reference Information<\/h2>\n