{"id":497,"date":"2026-03-26T12:16:11","date_gmt":"2026-03-26T03:16:11","guid":{"rendered":"https:\/\/india-marketing.jp\/vietnam_company\/trung-nguyen-coffee\/"},"modified":"2026-08-02T07:46:21","modified_gmt":"2026-08-01T22:46:21","slug":"trung-nguyen-coffee","status":"publish","type":"vietnam_company","link":"https:\/\/india-marketing.jp\/en\/vietnam_company\/trung-nguyen-coffee\/","title":{"rendered":"Trung Nguyen Coffee | A major Vietnamese coffee company known for G7"},"content":{"rendered":"
\nThis article is based on what we could verify As of August 1, 2026<\/strong> This article is based on public materials and news reports from Vietnam. Vietnam's tax system, regulations, and administrative divisions change frequently, so information here may have been updated since publication. For actual business decisions, please confirm the latest details with the relevant government authorities or local experts as primary sources.\n<\/div>\n\n\n

Trung Nguyen Coffee is Vietnam's largest coffee company, known for its G7 instant coffee. As of March 2025, G7 was the top-selling imported instant coffee brand in China. Its Trung Nguyen E-Coffee franchise operates more than 800 stores and has signed 1,000 franchise agreements, expanding at a pace of 30 stores a month. In 2025 it opened a new store in Texas in the United States and plans to add three more within the year. Targeting 3,000 stores worldwide, it plans to expand into China, Australia, Canada, India, South Korea, France, and other markets.<\/p>\n

Company profile<\/h2>\n\n\n\n\n\n\n\n
Item<\/th>\nDetails<\/th>\n<\/tr>\n
Legal name<\/td>\nTrung Nguyen Coffee<\/td>\n<\/tr>\n
Year founded<\/td>\n1996<\/td>\n<\/tr>\n
Headquarters<\/td>\nHo Chi Minh City<\/td>\n<\/tr>\n
Format<\/td>\nCoffee<\/td>\n<\/tr>\n
Official website<\/td>\nhttps:\/\/trungnguyenlegend.com\/<\/a><\/td>\n<\/tr>\n<\/table>\n

What it means for Japanese companies<\/h2>\n

For Japanese companies considering entry into Vietnam's coffee sector, Trung Nguyen Coffee is a company to watch as either a competitor or a potential partner. Vietnamese Caf\u00e9 Culture<\/a> and Vietnam Social Media Marketing Strategy<\/a> is also worth a look.<\/p>\n

Reference Information<\/h2>\n