{"id":498,"date":"2026-03-26T12:16:12","date_gmt":"2026-03-26T03:16:12","guid":{"rendered":"https:\/\/india-marketing.jp\/vietnam_company\/highlands-coffee\/"},"modified":"2026-08-02T07:46:24","modified_gmt":"2026-08-01T22:46:24","slug":"highlands-coffee","status":"publish","type":"vietnam_company","link":"https:\/\/india-marketing.jp\/en\/vietnam_company\/highlands-coffee\/","title":{"rendered":"Highlands Coffee | One of Vietnam's largest caf\u00e9 chains, under Jollibee"},"content":{"rendered":"
\nThis article is based on what we could verify As of August 1, 2026<\/strong> This article is based on public materials and news reports from Vietnam. Vietnam's tax system, regulations, and administrative divisions change frequently, so information here may have been updated since publication. For actual business decisions, please confirm the latest details with the relevant government authorities or local experts as primary sources.\n<\/div>\n\n\n

Highlands Coffee is Vietnam's largest caf\u00e9 chain, running 928 outlets as of September 2025. Since the Philippines' Jollibee Group took a stake in 2012, it has expanded rapidly from 56 outlets to about 1,000. EBITDA for the third quarter of 2025 came to about 11.3 million dollars, up 17.1% year on year, with full-year profit of more than 41 million dollars. Jollibee is considering a Vietnam IPO in Q1 2027, and the possibility of raising up to 400 million dollars has been reported. The aim of the IPO is to secure growth capital and to strengthen its position as Vietnam's leading coffee brand.<\/p>\n

Company profile<\/h2>\n\n\n\n\n\n\n\n
Item<\/th>\nDetails<\/th>\n<\/tr>\n
Legal name<\/td>\nHighlands Coffee<\/td>\n<\/tr>\n
Year founded<\/td>\n1998<\/td>\n<\/tr>\n
Headquarters<\/td>\nHo Chi Minh City<\/td>\n<\/tr>\n
Format<\/td>\nCaf\u00e9 chains<\/td>\n<\/tr>\n
Official website<\/td>\nhttps:\/\/www.highlandscoffee.com.vn\/<\/a><\/td>\n<\/tr>\n<\/table>\n

What it means for Japanese companies<\/h2>\n

For Japanese companies considering entry into Vietnam's caf\u00e9 chain field, Highlands Coffee is a presence worth watching as a competitor or a partner. Vietnamese Caf\u00e9 Culture<\/a> and Vietnam Gen Z Strategy<\/a> is also worth a look.<\/p>\n

Reference Information<\/h2>\n