{"id":500,"date":"2026-03-26T12:16:15","date_gmt":"2026-03-26T03:16:15","guid":{"rendered":"https:\/\/india-marketing.jp\/vietnam_company\/phuc-long\/"},"modified":"2026-08-02T16:15:52","modified_gmt":"2026-08-02T07:15:52","slug":"phuc-long","status":"publish","type":"vietnam_company","link":"https:\/\/india-marketing.jp\/en\/vietnam_company\/phuc-long\/","title":{"rendered":"Phuc Long | A long-established coffee and tea brand founded in 1968, expanding rapidly as a cafe chain in recent years"},"content":{"rendered":"
\nThis article is based on what we could verify As of August 1, 2026<\/strong> This article is based on public materials and news reports from Vietnam. Vietnam's tax system, regulations, and administrative divisions change frequently, so information here may have been updated since publication. For actual business decisions, please confirm the latest details with the relevant government authorities or local experts as primary sources.\n<\/div>\n\n\n

Phuc Long, founded in 1968, is one of Vietnam's leading coffee and tea brands. It currently operates 202 stores (excluding in-store kiosks at WinCommerce) and is expanding rapidly as part of Masan Group. Results in the first half of 2025 were strong, with revenue of VND 858 billion (858 ty VND, up 10.3% year on year) and after-tax profit of VND 86 billion (86 ty VND, up 63.5% year on year). Alongside a target of 500 stores in Vietnam, it has opened two stores in California in the United States and begun testing a global franchise model. Its revenue target for 2025 is VND 1.9 trillion to 2.2 trillion, with colorful fruit tea and matcha drinks aimed at Gen Z and millennials as the growth drivers.<\/p>\n

Company profile<\/h2>\n\n\n\n\n\n\n\n
Item<\/th>\nDetails<\/th>\n<\/tr>\n
Legal name<\/td>\nPhuc Long<\/td>\n<\/tr>\n
Year founded<\/td>\n1968<\/td>\n<\/tr>\n
Headquarters<\/td>\nHo Chi Minh City<\/td>\n<\/tr>\n
Format<\/td>\nCoffee and tea<\/td>\n<\/tr>\n
Official website<\/td>\nhttps:\/\/www.phuclong.com.vn\/<\/a><\/td>\n<\/tr>\n<\/table>\n

What it means for Japanese companies<\/h2>\n

For Japanese companies considering entry into Vietnam's coffee and tea sector, Phuc Long is a company to watch as either a competitor or a potential partner. Vietnamese Caf\u00e9 Culture<\/a> and Vietnam Gen Z Strategy<\/a> is also worth a look.<\/p>\n

Reference Information<\/h2>\n