{"id":501,"date":"2026-03-26T12:16:16","date_gmt":"2026-03-26T03:16:16","guid":{"rendered":"https:\/\/india-marketing.jp\/vietnam_company\/cong-caphe\/"},"modified":"2026-08-02T01:25:09","modified_gmt":"2026-08-01T16:25:09","slug":"cong-caphe","status":"publish","type":"vietnam_company","link":"https:\/\/india-marketing.jp\/en\/vietnam_company\/cong-caphe\/","title":{"rendered":"Cong Caphe | Popular for its retro Vietnam War atmosphere. Coconut coffee is its signature. Already in South Korea"},"content":{"rendered":"
\nThis article is based on what we could verify As of August 1, 2026<\/strong> This article is based on public materials and news reports from Vietnam. Vietnam's tax system, regulations, and administrative divisions change frequently, so information here may have been updated since publication. For actual business decisions, please confirm the latest details with the relevant government authorities or local experts as primary sources.\n<\/div>\n\n\n

Cong Caphe is a popular caf\u00e9 chain built on the concept of a retro Vietnam War era atmosphere. Its signature coconut coffee, which pours strong Vietnamese coffee over a frozen coconut milk blend, is known worldwide for that distinctive style. In its overseas expansion, South Korea is the largest market, with 23 outlets. Since entering Seoul in 2018 it has also moved into Malaysia, Canada and Taiwan, and in early 2025 it opened its first outlet in the Philippines (Quezon City). It is drawing attention as a brand that carries traditional Vietnamese coffee culture overseas.<\/p>\n

Company profile<\/h2>\n\n\n\n\n\n\n\n
Item<\/th>\nDetails<\/th>\n<\/tr>\n
Legal name<\/td>\nCong Caphe<\/td>\n<\/tr>\n
Year founded<\/td>\n2007<\/td>\n<\/tr>\n
Headquarters<\/td>\nHanoi<\/td>\n<\/tr>\n
Format<\/td>\nCaf\u00e9 chains<\/td>\n<\/tr>\n
Official website<\/td>\nhttps:\/\/congcaphe.com\/<\/a><\/td>\n<\/tr>\n<\/table>\n

What it means for Japanese companies<\/h2>\n

For Japanese companies considering entry into Vietnam's caf\u00e9 chain field, Cong Caphe is a presence worth watching as a competitor or a partner. Vietnamese Caf\u00e9 Culture<\/a> and Vietnam Gen Z Strategy<\/a> is also worth a look.<\/p>\n

Reference Information<\/h2>\n