{"id":502,"date":"2026-03-26T12:16:18","date_gmt":"2026-03-26T03:16:18","guid":{"rendered":"https:\/\/india-marketing.jp\/vietnam_company\/shopeefood\/"},"modified":"2026-08-02T16:15:55","modified_gmt":"2026-08-02T07:15:55","slug":"shopeefood","status":"publish","type":"vietnam_company","link":"https:\/\/india-marketing.jp\/en\/vietnam_company\/shopeefood\/","title":{"rendered":"ShopeeFood | Formerly Now.vn. Food delivery linked to the Shopee ecosystem."},"content":{"rendered":"<div class=\"disclaimer-asof\" style=\"border:1px solid #e0e0e0;background:#fafafa;padding:16px 18px;margin:0 0 28px;font-size:.92em;line-height:1.8;border-radius:4px;\">\nThis article is based on what we could verify <strong>As of August 1, 2026<\/strong> This article is based on public materials and news reports from Vietnam. Vietnam's tax system, regulations, and administrative divisions change frequently, so information here may have been updated since publication. For actual business decisions, please confirm the latest details with the relevant government authorities or local experts as primary sources.\n<\/div>\n\n\n<p>ShopeeFood (formerly Now.vn and Foody) is the top brand in Vietnam's food delivery market, with a 56% share. Working with the Shopee ecosystem under Singapore's Sea Group, it offers food delivery, grocery delivery (ShopeeFood Mart), and express delivery services. A survey in April 2025 showed it well ahead of GrabFood (36%). Vietnam's food delivery market grew to about USD 2.1 billion in 2025, up 19% year on year, and with the exits of Baemin (2023), Gojek (2024), and Loship (end of 2024), the market has settled into a two-player structure of ShopeeFood and GrabFood.<\/p>\n<h2>Company profile<\/h2>\n<table>\n<tr>\n<th>Item<\/th>\n<th>Details<\/th>\n<\/tr>\n<tr>\n<td>Legal name<\/td>\n<td>ShopeeFood<\/td>\n<\/tr>\n<tr>\n<td>Year founded<\/td>\n<td>2012 (as Now.vn)<\/td>\n<\/tr>\n<tr>\n<td>Headquarters<\/td>\n<td>Ho Chi Minh City<\/td>\n<\/tr>\n<tr>\n<td>Format<\/td>\n<td>Food delivery<\/td>\n<\/tr>\n<tr>\n<td>Official website<\/td>\n<td><a href='https:\/\/shopeefood.vn\/' target='_blank'>https:\/\/shopeefood.vn\/<\/a><\/td>\n<\/tr>\n<\/table>\n<h2>What it means for Japanese companies<\/h2>\n<p>For Japanese companies considering entry into Vietnam's food delivery sector, ShopeeFood is a company to watch as either a competitor or a potential partner. <a href='https:\/\/india-marketing.jp\/en\/vietnam\/'>Vietnam Delivery Strategy<\/a> and <a href='https:\/\/india-marketing.jp\/en\/vietnam\/'>Vietnam Food E-Commerce<\/a> is also worth a look.<\/p>\n<h2>Reference Information<\/h2>\n<ul>\n<li><a href='https:\/\/shopeefood.vn\/' target='_blank' rel='noopener'>ShopeeFood Official<\/a><\/li>\n<li><a href='https:\/\/e.vnexpress.net\/news\/business\/data-speaks\/shopeefood-and-grabfood-dominate-vietnam-s-food-delivery-market-with-90-share-4911896.html' target='_blank' rel='noopener'>VnExpress \u2013 market share<\/a><\/li>\n<li><a href='https:\/\/b-company.jp\/vietnam-food-delivery-market-2025-key-updates' target='_blank' rel='noopener'>B-Company &#8211; Delivery 2025<\/a><\/li>\n<\/ul>\n<h2>Related Articles<\/h2>\n<ul>\n<li><a href='https:\/\/india-marketing.jp\/en\/vietnam\/'>Vietnam Delivery Strategy<\/a><\/li>\n<li><a href='https:\/\/india-marketing.jp\/en\/vietnam\/'>Vietnam Food E-Commerce<\/a><\/li>\n<\/ul>\n\n\n<div class=\"p-blogParts 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\/>\n<\/label>\n\t<\/p>\n\t<p><label> Company name<br \/>\n<span class=\"wpcf7-form-control-wrap\" data-name=\"your-company\"><input size=\"40\" maxlength=\"400\" class=\"wpcf7-form-control wpcf7-text wpcf7-validates-as-required\" autocomplete=\"organization\" aria-required=\"true\" aria-invalid=\"false\" value=\"\" type=\"text\" name=\"your-company\" \/><\/span><br \/>\n<\/label>\n\t<\/p>\n\t<p><label> Email address<br \/>\n<span class=\"wpcf7-form-control-wrap\" data-name=\"your-email\"><input size=\"40\" maxlength=\"400\" class=\"wpcf7-form-control wpcf7-email wpcf7-validates-as-required wpcf7-text wpcf7-validates-as-email\" autocomplete=\"email\" aria-required=\"true\" aria-invalid=\"false\" value=\"\" type=\"email\" name=\"your-email\" \/><\/span><br \/>\n<\/label>\n\t<\/p>\n\t<p><label> \u30e1\u30c3\u30bb\u30fc\u30b8\u672c\u6587<br \/>\n<span class=\"wpcf7-form-control-wrap\" data-name=\"your-message\"><textarea cols=\"40\" rows=\"10\" maxlength=\"2000\" class=\"wpcf7-form-control wpcf7-textarea wpcf7-validates-as-required\" aria-required=\"true\" aria-invalid=\"false\" name=\"your-message\"><\/textarea><\/span> <\/label>\n\t<\/p>\n\t<div class=\"cf7-mini__consent\">\n\t\t<p><span class=\"cf7-mini__consent-text\">\u9001\u4fe1\u3092\u3082\u3063\u3066 <a href=\"\/en\/privacypolicy\/\" target=\"_blank\" rel=\"noopener\">Privacy Policy<\/a> \u306b\u540c\u610f\u3057\u305f\u3082\u306e\u3068\u3057\u307e\u3059<\/span>\n\t\t<\/p>\n\t<\/div>\n\t<p><input class=\"wpcf7-form-control wpcf7-submit has-spinner\" type=\"submit\" value=\"\u9001\u4fe1\" \/>\n\t<\/p>\n<\/div><div class=\"wpcf7-response-output\" aria-hidden=\"true\"><\/div>\n<input type=\"hidden\" name=\"trp-form-language\" value=\"en\"\/><\/form>\n<\/div>\n<\/p>\n<\/div><\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>Formerly Now.vn. Food delivery linked to the Shopee ecosystem. Top of the Vietnamese market in 2025 with a 56% share.<\/p>","protected":false},"featured_media":0,"template":"","format":"standard","class_list":["post-502","vietnam_company","type-vietnam_company","status-publish","format-standard","hentry"],"acf":{"summary":"ShopeeFood\uff08\u65e7Now.vn\/Foody\uff09\u306f2012\u5e74\u8a2d\u7acb\u3001\u30db\u30fc\u30c1\u30df\u30f3\u5e02\u62e0\u70b9\u3002\u30d9\u30c8\u30ca\u30e0\u306e\u30d5\u30fc\u30c9\u30c7\u30ea\u30d0\u30ea\u30fc\u5e02\u5834\u30b7\u30a7\u30a256%\u3092\u5360\u3081\u308b\u30c8\u30c3\u30d7\u30d6\u30e9\u30f3\u30c9\u3002Sea Group\u5098\u4e0bShopee\u30a8\u30b3\u30b7\u30b9\u30c6\u30e0\u3068\u9023\u643a\u3057\u98df\u4e8b\u30c7\u30ea\u30d0\u30ea\u30fc\u30fb\u98df\u6599\u54c1\u914d\u9054\u30fb\u30a8\u30af\u30b9\u30d7\u30ec\u30b9\u914d\u9001\u3092\u5c55\u958b\u30022025\u5e744\u6708\u8abf\u67fb\u3067GrabFood\uff0836%\uff09\u3092\u4e0a\u56de\u308a\u4e8c\u5f37\u4f53\u5236\u3092\u78ba\u7acb\u3057\u3066\u3044\u308b\u3002"},"_links":{"self":[{"href":"https:\/\/india-marketing.jp\/en\/wp-json\/wp\/v2\/vietnam_company\/502","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/india-marketing.jp\/en\/wp-json\/wp\/v2\/vietnam_company"}],"about":[{"href":"https:\/\/india-marketing.jp\/en\/wp-json\/wp\/v2\/types\/vietnam_company"}],"wp:attachment":[{"href":"https:\/\/india-marketing.jp\/en\/wp-json\/wp\/v2\/media?parent=502"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}