{"id":512,"date":"2026-03-26T12:16:32","date_gmt":"2026-03-26T03:16:32","guid":{"rendered":"https:\/\/india-marketing.jp\/vietnam_company\/katinat-saigon-kafe\/"},"modified":"2026-08-02T01:24:46","modified_gmt":"2026-08-01T16:24:46","slug":"katinat-saigon-kafe","status":"publish","type":"vietnam_company","link":"https:\/\/india-marketing.jp\/en\/vietnam_company\/katinat-saigon-kafe\/","title":{"rendered":"Katinat Saigon Kafe | A fast-growing caf\u00e9 winning over Gen Z with a retro Saigon aesthetic. 93 stores."},"content":{"rendered":"<div class=\"disclaimer-asof\" style=\"border:1px solid #e0e0e0;background:#fafafa;padding:16px 18px;margin:0 0 28px;font-size:.92em;line-height:1.8;border-radius:4px;\">\nThis article is based on what we could verify <strong>As of August 1, 2026<\/strong> This article is based on public materials and news reports from Vietnam. Vietnam's tax system, regulations, and administrative divisions change frequently, so information here may have been updated since publication. For actual business decisions, please confirm the latest details with the relevant government authorities or local experts as primary sources.\n<\/div>\n\n\n<p>Katinat (formerly Katinat Saigon Kafe) is a caf\u00e9 chain that has rapidly won support, mainly among Gen Z, with Saigon retro aesthetics and a modern drinks menu. As of 2025 it runs 93 outlets, a 35% increase in outlets year on year. With a strategy of taking the beautiful street corners, it concentrates its openings on prime locations in major cities. Fruit teas, matcha fusions and drinks such as coconut juice with matcha pull in Gen Z, redefining the caf\u00e9 from a place to drink into a base for life online. Through the rebranding from Katinat Saigon Kafe to Katinat Coffee and Tea House, it has moved into nine new provinces and is growing into a national brand.<\/p>\n<h2>Company profile<\/h2>\n<table>\n<tr>\n<th>Item<\/th>\n<th>Details<\/th>\n<\/tr>\n<tr>\n<td>Legal name<\/td>\n<td>Katinat Saigon Kafe<\/td>\n<\/tr>\n<tr>\n<td>Year founded<\/td>\n<td>2016<\/td>\n<\/tr>\n<tr>\n<td>Headquarters<\/td>\n<td>Ho Chi Minh City<\/td>\n<\/tr>\n<tr>\n<td>Format<\/td>\n<td>Caf\u00e9 chains<\/td>\n<\/tr>\n<tr>\n<td>Official website<\/td>\n<td><a href='https:\/\/katinat.vn\/' target='_blank'>https:\/\/katinat.vn\/<\/a><\/td>\n<\/tr>\n<\/table>\n<h2>What it means for Japanese companies<\/h2>\n<p>For Japanese companies considering entry into Vietnam's cafe chain sector, Katinat Saigon Kafe is a company to watch as either a competitor or a potential partner. <a href='https:\/\/india-marketing.jp\/en\/vietnam\/'>Vietnamese Caf\u00e9 Culture<\/a> and <a href='https:\/\/india-marketing.jp\/en\/vietnam\/vietnam-gen-z-strategy\/'>Vietnam Gen Z Strategy<\/a> is also worth a look.<\/p>\n<h2>Reference Information<\/h2>\n<ul>\n<li><a href='https:\/\/katinat.vn\/' target='_blank' rel='noopener'>Katinat Official<\/a><\/li>\n<li><a href='https:\/\/b-company.jp\/vietnam-coffee-shop-market-2025-chain-expansion-local-brands-and-changing-consumer-habits\/' target='_blank' rel='noopener'>B-Company \u2013 Vietnam Cafes 2025<\/a><\/li>\n<li><a href='https:\/\/blog.investvietnam.co\/top-10-coffee-brands-in-vietnam-for-2025\/' target='_blank' rel='noopener'>Invest Vietnam \u2013 Top 10 Coffee<\/a><\/li>\n<\/ul>\n<h2>Related Articles<\/h2>\n<ul>\n<li><a href='https:\/\/india-marketing.jp\/en\/vietnam\/'>Vietnamese Caf\u00e9 Culture<\/a><\/li>\n<li><a href='https:\/\/india-marketing.jp\/en\/vietnam\/vietnam-gen-z-strategy\/'>Vietnam Gen Z Strategy<\/a><\/li>\n<\/ul>\n\n\n<div class=\"p-blogParts post_content\" data-partsid=\"1002\">\n<div 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year.<\/p>","protected":false},"featured_media":0,"template":"","format":"standard","class_list":["post-512","vietnam_company","type-vietnam_company","status-publish","format-standard","hentry"],"acf":{"summary":"Katinat\u306f2016\u5e74\u8a2d\u7acb\u3001\u30db\u30fc\u30c1\u30df\u30f3\u5e02\u62e0\u70b9\u306e\u30ab\u30d5\u30a7\u30c1\u30a7\u30fc\u30f3\u30022025\u5e74\u6642\u70b9\u306793\u5e97\u8217\u3001\u524d\u5e74\u6bd435%\u306e\u5e97\u8217\u5897\u52a0\u7387\u3002\u30b5\u30a4\u30b4\u30f3\u30ec\u30c8\u30ed\u7f8e\u5b66\u3068\u30e2\u30c0\u30f3\u306a\u30c9\u30ea\u30f3\u30af\u3067Z\u4e16\u4ee3\u3092\u7372\u5f97\u3002\u300cKatinat Saigon Kafe\u300d\u304b\u3089\u300cKatinat Coffee and Tea House\u300d\u306b\u30ea\u30d6\u30e9\u30f3\u30c7\u30a3\u30f3\u30b0\u30019\u3064\u306e\u65b0\u7701\u306b\u5c55\u958b\u3057\u5168\u56fd\u30d6\u30e9\u30f3\u30c9\u3078\u9032\u5316\u4e2d\u3067\u3042\u308b\u3002"},"_links":{"self":[{"href":"https:\/\/india-marketing.jp\/en\/wp-json\/wp\/v2\/vietnam_company\/512","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/india-marketing.jp\/en\/wp-json\/wp\/v2\/vietnam_company"}],"about":[{"href":"https:\/\/india-marketing.jp\/en\/wp-json\/wp\/v2\/types\/vietnam_company"}],"wp:attachment":[{"href":"https:\/\/india-marketing.jp\/en\/wp-json\/wp\/v2\/media?parent=512"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}