{"id":513,"date":"2026-03-26T12:16:34","date_gmt":"2026-03-26T03:16:34","guid":{"rendered":"https:\/\/india-marketing.jp\/vietnam_company\/mixue-vietnam\/"},"modified":"2026-08-02T01:24:44","modified_gmt":"2026-08-01T16:24:44","slug":"mixue-vietnam","status":"publish","type":"vietnam_company","link":"https:\/\/india-marketing.jp\/en\/vietnam_company\/mixue-vietnam\/","title":{"rendered":"Mixue Vietnam | From China. 1,300 stores in Vietnam. Sweeping the ice cream and tea market on overwhelmingly low prices"},"content":{"rendered":"
\nThis article is based on what we could verify As of August 1, 2026<\/strong> This article is based on public materials and news reports from Vietnam. Vietnam's tax system, regulations, and administrative divisions change frequently, so information here may have been updated since publication. For actual business decisions, please confirm the latest details with the relevant government authorities or local experts as primary sources.\n<\/div>\n\n\n

Mixue Ice Cream & Tea is a mega franchise chain from China. In Vietnam it passed 1,000 stores in April 2023, making it the country's largest beverage chain. It sells fresh fruit drinks, tea, ice cream, and coffee at strikingly low prices of VND 10,000 to 30,000 (about 60 to 180 yen). Worldwide it operates more than 53,000 stores, making it one of the largest F&B chains in the world, ahead of McDonald's and Starbucks. Vietnam is its third-largest market after China and Indonesia, and expansion continues, with 93 new franchise agreements signed at a nationwide franchise convention in November 2025.<\/p>\n

Company profile<\/h2>\n\n\n\n\n\n\n\n
Item<\/th>\nDetails<\/th>\n<\/tr>\n
Legal name<\/td>\nMixue Vietnam<\/td>\n<\/tr>\n
Year founded<\/td>\n2018 (entry into Vietnam)<\/td>\n<\/tr>\n
Headquarters<\/td>\nHo Chi Minh City<\/td>\n<\/tr>\n
Format<\/td>\nIce cream and tea chain<\/td>\n<\/tr>\n
Official website<\/td>\nhttps:\/\/mixuevietnam.com\/<\/a><\/td>\n<\/tr>\n<\/table>\n

What it means for Japanese companies<\/h2>\n

For Japanese companies considering entry into Vietnam's ice cream and tea chain sector, Mixue Vietnam is a company to watch as either a competitor or a potential partner. Vietnam Gen Z Strategy<\/a> and Vietnam Delivery Strategy<\/a> is also worth a look.<\/p>\n

Reference Information<\/h2>\n