MARKET
This is what we saw for ourselves when we exhibited in January 2026.
Young people ready to buy gather there
At OTA TOKYO, held in Bengaluru in January 2026, there were visitors who queued up again and again for trading cards.
What they buy gets shared on social media
Many visitors took photos and videos after buying and posted them on social media.
Buyer meetings start from exhibiting
That exhibit has led to buyer meetings with local card shops and retailers.
NETWORK · नेटवर्क
The one we can name is OTA TOKYO, where we ran a booth in January 2026. We have not obtained consent from the card shops and retailers we met at the venue, so we will tell you those names verbally at the first consultation.
OTA TOKYO
Exhibiting at a fan event
In January 2026 we ran a booth at OTA TOKYO in Bengaluru, displaying cards and selling at the venue.
What we can do
Arranging the exhibit and setting up sales at the venue
SNS
Posting on the day of the event
We launched a social media account on the day and posted reel videos of the venue.
What we can do
Posting tied to the event
CARD SHOPS
Local card shops and retailers
We are moving ahead with buyer meetings with the retailers we met through the exhibit.
What we can do
Buyer meetings with retailers and putting the trading terms in order
PROCESS
This is the order in which cards and merchandise are sold. You can engage us stage by stage.
01
Decide what to sell in India and at what price
We build up from the Japanese price with duties, IGST, and the importer and retail margins to arrive at an expected selling price in India for each product. We also research the price ranges handled by local events and card shops.
What we do specifically
What stays with you
A table of expected selling prices by product, and a list of the products to launch first02
Test it at an event
We arrange the exhibit, set up sales at the venue, and post on social media on the day. The party that actually sells is the partner or a local sales operator.
What we do specifically
What stays with you
Visitor reactions and a record of the posts03
Develop retailers
We move ahead with buyer meetings with the retailers we met at the event.
What we do specifically
What stays with you
Candidate retailers and trading terms04
Keep the second and later shipments running
We put the responsibilities of the Japanese side (purchasing, inspection, packing) and the local side (customs clearance, storage, delivery to stores, payment collection) into a single table, and set the number of days from order to arrival and the minimum lot.
What we do specifically
What stays with you
A table of who does what, and a table of days from order to arrivalCITIES · शहर
Bengaluru
This is the city where we exhibited at OTA TOKYO.
Delhi / Gurugram
Our Indian entity is here. Buyer meetings with card shops start from here.
WHO YOU'LL MEET
Event organizers
What to look at:The content of the exhibit and the turnout
Card shops and retail
What to look at:That the goods are genuine, and the purchasing terms
Visitors
What to look at:Price, scarcity, and the experience on the spot
GLOSSARY
HS code
This is the item classification number. Duty rates and IGST rates are determined by this classification.
Toys Quality Control Order (Toys QCO)
This is a BIS regulation covering toys for children under 14. Products that fall under it need a BIS license and the marking.
Legal Metrology
This is the legal metrology rule that sets the labeling for packaged goods. The importer name and the net quantity must be shown.
COST
●We quote stage by stage.
●Exhibition fees and the shipping cost of inventory are charged at cost.
Discuss a quote →FAQ
We can take on the exhibit and sales at the venue alone. Exhibition fees and the shipping cost of inventory are charged at cost.
Duty rates differ by item. Products that count as toys for children under 14 fall under the BIS Quality Control Order and need a BIS license and the marking.
WHO IT'S FOR
Companies this suits
SOJAPAN
We support Japanese companies entering India, from market research through local partner development, test sales, and import.