SERVICE · सेवा
From market research
through to selling on the ground.
You do not need to ask a different company for each stage of market entry. The same team handles research, strategy, launch, and full-scale rollout.
01
Market research
We walk the stores on the ground and look at prices and competitors. We confirm which shelf your product will sit on and at what price.
02
Strategy development
We narrow down the industry, the city, and the partners. Import procedures and pricing are settled at this stage as well.
03
Business launch
We check the local response through tasting events, test sales, and trade shows, and propose placement at partner cafes and events.
04
Full-scale rollout
We handle contracts with sales channels, setting up a local entity, and the ongoing sales work that follows.
INDIA MARKET · भारत
Which industries,
and who we are connected to.
These are the cafes we partner with, and the chefs, food wholesalers, and retailers we do business with through our support work.
Anime and character IP
The same visitors queued up again and again for trading cards. This was at OTA TOKYO in Bengaluru in January 2026.
Food and beverage
Delhi and Bengaluru have communities of chefs versed in Asian, Western, and Indian cuisine. We are also connected with food wholesalers and supermarket buyers.
Cafes and restaurants
We work with cafes in Delhi and Gurugram. The people who come to these shops are in their 20s and 30s and like Japanese and Asian culture.
Apparel and materials
We held buyer meetings with local brands at a workwear trade show and confirmed testing standards at the textile testing institute NITRA.
INDUSTRIES · उद्योग
Local networks
by industry
For each industry, we have set out what connections we have on the ground and what can be done with them.
भोजन
Food and beverage
Chefs in Delhi and Bengaluru, food wholesalers that handle Japanese ingredients, and supermarket buyers.
Validation through tastings and sampling, FSSAI licensing and import operations, and exhibiting at World Food India and AAHAR.
एनीमे
Anime and character IP
Running a booth at the fan event OTA TOKYO.
Exhibiting and selling at events, and buyer meetings with local card shops and retailers.
वस्त्र
Apparel and materials
Exhibiting at workwear trade shows and visiting the textile testing institute NITRA.
Narrowing down applications and settling trading terms, exhibiting at trade shows, and arranging buyer meetings with local customers.
कैफ़े
Cafes and restaurants
Business partnerships with GOTTEA and Harajuku Tokyo Cafe.
Product development aimed at the customer base of partner cafes, in-store promotion, and arranging event venues.
CASES
Case Studies
We introduce the issues in each industry and what we did about them.
Kurabo Industries Ltd. (Kurabo)
Challenge Inquiries came in at trade shows, but they did not turn into deals
What we did Narrowed down the applications for the flame-retardant material and designed the sales scheme. Also ran the trade show operations
Result A way of selling that fits the local distribution chain was settled, and buyer meetings became possible
Running a booth at OTA TOKYO (Bengaluru)
Challenge No sales route in India
What we did Displayed the cards and sold them at the venue in a lucky-draw format
Result Buyer meetings with local card shops and retailers began
Case studies for this industry are in preparation.
TEAM · हमारी टीम
The members in charge
Nishida and Kojima are the points of contact on the Japanese side, and Minerva and Krishnanshu handle buyer meetings and on-the-ground work in India. These four people take on every project directly.
CO-FOUNDER · CEO
Tomohiro Nishida
After Mitsui & Co., led new store openings for CoCo Ichibanya India and the launch of the first Pizza 4P’s India location on the ground.
CO-FOUNDER · CMO
Rei Kojima
Founded Agriture Inc., which became a group company of Kai Corporation in 2023. Handled ingredient sourcing in India for Pizza 4P’s.
INDIA · INDIA MANAGER
Minerva
Spent five years at Misawa Co., Ltd. (unico) on market research, production management, and trade operations in India. Speaks Japanese, English, and Hindi. From Delhi.
INDIA · CREATOR
Krishnanshu
Runs a creative agency and supports branding for European VCs and entrepreneurs. Brings Japanese products and experiences to India. From Jodhpur.
JAPAN
SoJapan Inc.
Japanese entity. Founded November 29, 2024.
Registered head office 485 Umeyacho, Nakagyo-ku, Kyoto City, Kyoto Prefecture
Office 2F Kyoei Building, 44 Suzaku Hozo-cho, Shimogyo-ku, Kyoto City, Kyoto Prefecture
India market entry support, license acquisition
INDIA
SOJAPAN INDIA PRIVATE LIMITED
Indian entity. Established September 16, 2025.
3rd Floor, Signature Tower-III, Tower D, Sector 15 Part-II, Gurugram, Haryana 122001