India News

We cover the moves of companies expanding their business in India and the steps Japanese companies can take.

Latest2026.09.24

Bridgestone India’s 30th-anniversary film builds on the founder’s motto

Bridgestone India released a digital film titled “Tyres Carry Life” to mark 30 years of its India business. The announcement is dated September 23, 2026, from the company’s...

2026.09.24Flipkart’s move: putting the two meanings of "BBD" on Kolkata busesIndia’s Flipkart put the announcement for Big Billion Days, its biggest sale of the year, on Kolkata’s public buses. The campaign film was planned by Talented, and production was handled by the production company Calm Kaa...2026.09.24Veteran fertilizer maker KICL enters beverages with coconut water, starting in three South Indian statesIndia’s fertilizer company Kothari Industrial Corporation Limited (KICL) launched a beverage brand called “CHUSIP” in September 2026, with young coconut...2026.09.24Pinit delivers saris in under 45 minutes, setting up a mirror and lighting at the customer’s home to choose fromHyderabad-based saree retail startup Pinit launched a quick commerce service that delivers app-selected sarees to customers’ homes within 45 minutes. However, this comes with the condition that it “depends on area and delivery slot availability.”...2026.09.24G-SHOCK India's new film, shot with the same existing product and the same familiar faceG-SHOCK released a brand film titled “Unfazed by Time.” It stars actor Vicky Kaushal, and the featured product is the “LUXE BLACK” series, an interpretation of the 2100 collection...2026.09.24Escorts Kubota puts an 8-year warranty front and center in new MU Series adEscorts Kubota Limited launched an advertising campaign on September 22, 2026 for its Kubota MU series tractors, titled “Dum Bhi. Bharosa Bhi...2026.09.18A photographer's 10-room safari lodge in Ranthambore, and what Vojara sells as an experienceIn October 2026, wildlife photographer Arjun Anand opens Vojara, a safari lodge with just 10 rooms, in Ranthambore, Rajasthan. Built over three years on a site of about four acres, the small…2026.09.18Homegrown cosmetics brand Swiss Beauty moves into the Bigg Boss house, and what it is after on a major showIn an announcement reported on September 17, 2026, the Indian homegrown cosmetics brand Swiss Beauty joined Bigg Boss Season 20, one of the country's largest reality shows, as a special partner for the makeup category…2026.09.18Samsung casts a namesake "Tim Cook," a move that needles Apple over foldablesSamsung cast an ordinary man named Tim Cook, who shares the name of Apple's CEO, in an ad promoting the Galaxy Z Fold 8 foldable phone. The setting was Palmerston North, New Zealand, and…2026.09.18Red Label frames Ganesh Chaturthi around a single cup of chai, an ad about bonds that cross religionIn September 2026, the tea brand Brooke Bond Red Label rolled out a new campaign timed to Ganesh Chaturthi, "Shree Ganesh Apnepan …2026.09.18Radisson GRT Chennai adds a 1,250-guest banquet hall, going all in on weddings and MICERadisson Blu Hotel & Suites GRT Chennai in Chennai has added several venues, starting with the Royal Ballroom, a pillarless grand banquet hall seating 750 or holding 1,250 standing…2026.09.18Premium milk brand Pride of Cows moves from the cow to the egret, what is it selling anew to a younger generation?With a new brand identity reported on September 17, 2026, Pride of Cows, the premium dairy brand of Parag Milk Foods, shifted its symbol from the cow to the egret that gathers at the farm…2026.09.18Logistics player Porter makes an enemy of "jugaad" in its ad, why reject making do?In a new ad campaign reported on September 16, 2026, the Indian logistics platform Porter deliberately rejected "jugaad" (making do on the spot), something often treated locally as a virtue…2026.09.18Accor signs a 150-room Novotel near Jaipur, getting ahead of weddings and MICEThe French hotel major Accor is developing the 150-room Novotel Jaipur Achrol Resort & Spa in Achrol, near Jaipur in Rajasthan…2026.09.18Hyderabad's Neeman's targets 500 stores in three years, why an online shoe brand is coming down to the shop floorIn September 2026, Neeman's, a sustainable footwear brand from Hyderabad, said it would shift in earnest from online-led selling to physical stores. Co-founders Taran Chhabra (CEO) and A…2026.09.18Jaipur's NBC reaches 45 cities in nine years, the store-opening playbook behind a 170-outlet budget café targetNothing Before Coffee (NBC), a café chain from Jaipur, marked its ninth year and disclosed a record of expansion to more than 45 cities across 12 states. Its co-founder is Akshay Kedia. Affordable pri…2026.09.18Fifty Karnataka home dishes "in their original form," the move by Noida's Mysore TiffinIn September 2026, Priyakant Gautam, who runs vegetarian restaurants, opened the all-vegetarian MysoreTiffin in Noida, on the edge of Delhi. It offers more than 50 home-style dishes from Karnataka, and in North India…2026.09.18Mercedes' 140th-anniversary world tour reaches India, what a journey with three S-Class cars is meant to sayIn an announcement reported on September 17, 2026, Mercedes-Benz ran the India leg of "140 Years. 140 Places.", a global expedition project marking 140 years since its founding. Across six continents…2026.09.18McDowell's Soda renews its long-running "friendship" platform without giving it upOn September 17, 2026, McDowell's Soda, part of Diageo India, renewed its long-running "Yaari (friendship)" brand platform as "Yaari Ki Nayi Vibe"…2026.09.18BL Agro puts 15 billion rupees into dairy cattle genomics, selecting cows that yield 60 L a day on its ownBL Agro, a major Indian edible oil company, is putting 1,500 crore (15 billion rupees, at a rate of about INR 1 ≈ JPY 1.66 as of September 2026…

123…15Next →

CONTACT · संपर्क

Talk to us about
entering the Indian market.

We ask about your industry and products, then propose the first stage to work on, the local counterparts you can meet at that stage, and a breakdown of the costs.

Book a free consultation → Download the company brochure

SOJAPAN

We support Japanese companies entering India, from market research through local partner development, test sales, and import.

SERVICE

Services India market visit tour Tasting and other events Import and licensing On-the-ground marketing About the India market

INDUSTRIES

Food and beverage Anime and character IP Apparel and materials Cafes and restaurants

COMPANY

Trade Shows Insights Indian Company Directory Vietnam Case Studies News Company Contact Download Materials

India News

Talk to us aboutentering the Indian market.

Talk to us about
entering the Indian market.