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Insights on entering the Indian market

Sales channels, procurement, regulation, and business customs. We write about the places where people trip up when starting a business in India, based on what we have seen on the ground.

Can Japanese products be placed on India's quick commerce?

A dark store is a delivery-only warehouse that customers do not enter. Foreign investment rules decide who holds the inventory, and that changes the shape of the transaction. We set out the registrations needed to list and how the costs break down.

Will supermarkets in India stock Japanese products?

Supermarkets in India split into three tiers with completely different customers and terms. We set out which entry point is realistic for Japanese products, the costs incurred before reaching the shelf, and the six things to prepare before a buyer meeting.

Is wholesaling to India's ubiquitous kirana shops possible?

Of India's 14 million retail outlets, more than 12 million are the individually owned shops known as kirana. We set out whether Japanese manufacturers can wholesale to them directly, which wholesaler to go through if not, and which formats are permitted for foreign capital.

Which malls in India are UNIQLO and MUJI in?

20 UNIQLO stores and 3 MUJI stores. From official store data and financial materials, we counted the malls they are in by name, and set out the main malls in the Delhi metropolitan area and how to read them when using them for fairs and pop-ups.

Where does sales channel development in India start? How distribution works and how to choose a channel

インドの販路開拓はどこから始めるか。外資規制で取り得る販路が決まる仕組み、流通の構造、チャネルの選び方を、小さく実績を作ってから広げる順序で整理しました。

Orders placed in India do not arrive | How to find suppliers of ingredients and materials, and what to do about it

インドで発注しても届かない、という事態はなぜ起きるのか。食材・資材の調達先の探し方を、GI登録や業界団体の名簿など公開情報からの絞り込み方とあわせて整理しました。

Nepal's caste system | Surname list, how to tell them apart, and the differences from India

ネパールのカースト制度を、インドとの違い、苗字からの見分け方、ムルキ・アイン以降の歴史から解説。在日ネパール人の増加を踏まえた採用・受け入れの留意点もまとめています。

What is India's reservation system? How the quota scheme works and what Japanese companies should know

インドの留保制度(リザベーション)を解説。SC・ST・OBC・EWSの枠と合計59.5%の構成、クリーミーレイヤー、議席留保との違い、日系企業の実務上の位置づけまで整理します。

What is varna? A clear explanation of the four tiers of India's caste system

ヴァルナとは何か。バラモン・クシャトリヤ・ヴァイシャ・シュードラの4区分と、ジャーティとの違い、宗教的な根拠、現代インドでの残り方を、ビジネス上の留意点とあわせて解説します。

What are Dalits? The history of India's untouchables and the situation today

インドの不可触民「ダリット」とは誰を指すのか。ヴァルナの外側に置かれた歴史、アンベードカルと憲法第17条、留保制度、そして現在も残る差別の実態を、日系企業が知るべき視点で解説します。

Comparing Business Costs Across India's 10 Major Cities: Choosing a Market by Rent, Labor, and Living Costs

インド主要10都市のビジネスコストを、オフィス賃料・人件費・生活費・インフラで比較。ムンバイと地方都市の約3〜4倍の賃料差、給与対生活費比で見た最適解、業種別の都市選定フレームワークを提示します。

A Thorough Comparison of India, Vietnam, and Thailand: Choosing a Market by Cost, Regulation, and Market Size

インド・ベトナム・タイの3カ国を、コスト・規制・市場規模・日系企業数で比較。食品加工・製造ならどの国か、規制リスクはどう違うかを、進出先選定の判断材料として整理します。

A Thorough Comparison of India's and China's Food Markets: How to Choose a Market by GDP, Population, and Regulation

インドと中国の食品市場を、市場規模・人口構成・規制・コスト・消費者行動で比較。食品加工率の差が示す成長余地と、日系食品企業がどちらを選ぶべきかの判断材料を整理します。

Comparing the India strategies of Japanese food manufacturers | A full analysis of entry formats, flagship products, and success factors

インドに進出した日本の食品メーカー9社の進出形態・主力製品・売上規模・拠点を比較。味の素、ヤクルト、日清食品などの成功要因と苦戦パターンから、参入時のチェックリストを提示します。

India's food loss problem | The structure behind roughly 78.1 million tons discarded a year, and the business opportunity for Japanese companies

インドの食品ロスは年間7,810万トン、経済損失9,200億ルピー。品目別の実測ロス率と、サプライチェーン上のロスと消費段階の廃棄という二重構造を整理し、冷凍・冷蔵技術やコールドチェーンで日系企業が狙える領域を解説します。

India's plant-based food market | The full picture of the next-generation food business emerging in a vegetarian giant

ベジタリアン大国インドでなぜ「プラントベース」という新カテゴリーが伸びるのか。市場規模の見方、成長ドライバー、主要ブランド、そして日系企業の参入戦略を解説します。

India's millet boom | Policy, market, and export trends since the International Year of Millets, and the opening for Japanese companies

国際ミレット年を経てインドのミレット産業がどう変わったかを、生産量・政策・輸出・市場予測から整理。日系企業が狙える加工・流通の商機と、参入時に確認すべき点を解説します。

The future of India's food safety regulation | The full picture of the FSSAI 2025-2026 amendments and how Japanese companies should respond

FSSAIの2025-2026年改正を、ラベル表示Version VIII、健康強調表示の科学的根拠要件、MRLの国際調和の3点から整理。日系食品企業が取るべき5つの対応策まで解説します。

AI and India's food tech | Recent cases transforming agriculture, quality control, and demand forecasting, and how Japanese companies can use them

A full explanation of the front line of AI use in India's food tech sector. From agricultural AI, quality control AI, and demand forecasting to the moves of the main startups, and on to the AI solutions Japanese food companies should be using.

Forecast for India's food market in 2030 | The five megatrends of a one trillion dollar market and the medium-term strategy for Japanese companies

An explanation of the size forecast for India's food market toward 2030 and the five megatrends. Growth forecasts for each sector, including food processing, online delivery, and RTE foods, with our own analysis of the medium-term strategy Japanese food companies should take.

Zomato vs Swiggy, full comparison, 2026 edition | India's food delivery war read through revenue, market share, fees, and stock price

A full comparison of Zomato (Eternal Ltd) and Swiggy on revenue, market share, stock price, and fees using the latest 2026 data. Our own analysis of which platform to choose, seen from the side of the restaurant listing on it.

Comparison of India's food e-commerce platforms | A listing guide to Amazon, Flipkart, BigBasket, JioMart, and Blinkit [2026 edition]

A full comparison of the five main food e-commerce platforms in India (Amazon India, Flipkart, BigBasket, JioMart, Blinkit) on fees, user numbers, and delivery model. A listing guide and strategic selection criteria for Japanese food companies.

Yakult's success story in India | The full strategy behind creating a probiotics market from nothing

A full explanation of the strategy with which Yakult opened up a probiotics market in India from nothing. The joint venture with Danone, the work of the Yakult Ladies, and the expansion to 700 cities, analyzed as a model case for Japanese food companies.

Suntory's India market strategy | From whisky to beverages, the full story of ten years of failure and a second attempt

A full explanation of Suntory's India market strategy. From the withdrawal in soft drinks to the second attempt with the whisky Oaksmith and the setting up of a new company. An analysis of the approach to India learned from failure, and what it suggests for Japanese food companies.

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