OUTCOMES
We put the product in customers' hands at partner stores and events, and make it possible to buy through e-commerce and Instagram.
How the product is presented in store
At partner cafés and restaurants, we decide which menu item it goes into and at what price. Those calls are made by watching the response at tasting events and test sales.
Exposure at events
We put the product into tasting events, trade shows, and pop-ups, and run operations on the day.
E-commerce and Instagram
We open an e-commerce site and Instagram, and create the product pages and the first posts.
Rewriting for India
We rewrite Japanese product descriptions around the points customers in India look at (price, veg/non-veg marking, how to use it).
MENU
We combine these to fit your product and your sales channels.
STORE
In-store promotion
At partner cafés and restaurants, we put the product out together with menu listings and tastings.
EVENT
Events and trade shows
We run tasting events, pop-ups, and exhibits at World Food India and AAHAR.
EC
Launching an e-commerce site
We build the product pages and the path through to purchase.
Launching Instagram
We open the account and prepare the first posts.
RESEARCH
Interview research
We ask about tastes, how the price is received, and what decides a purchase, and hand you a record that carries the comments exactly as spoken.
WE DO
What we do in marketing
BY INDUSTRY
COST
●We quote according to the scope of the launch and the volume of production.
●Photography and advertising placement are charged at cost. If you want to hand over the running of it afterward, please consult us separately.
Discuss a quote →FAQ
Translation alone often fails to get through, so we rebuild the posts around the points local customers look at first, such as price, veg/non-veg marking, and how to eat it.
Yes. We shoot at the venue on the day of a tasting event or trade show and post it the same day.
SOJAPAN
We support Japanese companies entering India, from market research through local partner development, test sales, and import.