MARKET
This is what we hear from local brands at trade shows and in buyer meetings.
Trade show inquiries do not turn into deals
Even when inquiries come in at local trade shows, they sometimes do not turn into deals. Price discussions and payment terms are handled differently from Japan, so the price list and the payment terms need to be settled beforehand.
You need to understand the standards and the testing
For materials such as flame-retardant textiles, India's testing standards and the way evaluation is carried out differ from Japan.
Buyers who choose on function and buyers who choose on price are split
At workwear trade shows, some local brands check flame-resistance and durability requirements first, while others compare on price alone. Approaching the group that chooses on function moves things along faster.
NETWORK · नेटवर्क
These are the testing institute NITRA and the workwear trade show we exhibited at. We have not obtained consent from the brands we are in discussions with, so we will tell you those names verbally at the first consultation.
NITRA
Textile testing institute
We visited the Northern India Textile Research Association and confirmed India's testing standards and test methods.
What we can do
Setting out the testing and standards requirements
EXHIBITIONS
Workwear trade show
We took part in a workwear trade show in India and got a picture of competitor activity and promising customers.
What we can do
Support for running the exhibit, and buyer meetings with visitors
BUYERS
Developing local customers
We have developed local customers on the basis of the proposal deck and set up buyer meetings.
What we can do
Setting up buyer meetings and putting the terms in order
PROCESS
This is the order for bringing a material into industrial use. You can engage us stage by stage.
01
Decide which applications to approach
We research market size, competitors, price ranges, and purchasing routes for each application, such as workwear, uniforms, and industrial materials, and decide the order in which to approach them.
What we do specifically
What stays with you
A list of competitors and price ranges by application, and the order in which to approach them02
Build a proposal deck for local buyers
For each application, we build a table comparing performance and price against competing materials, and put it together as a proposal deck in English. We also write out whether Japanese test data can be used as is or has to be redone locally.
What we do specifically
What stays with you
The proposal deck in English, and a list of additional tests03
Decide the trading terms
We decide who does what across direct sales, distributors, and partners, and the trading terms including import, payment, and the minimum lot.
What we do specifically
What stays with you
A draft trading terms document04
Create buyer meetings
We develop local customers and set up buyer meetings. We also support running trade show exhibits.
What we do specifically
What stays with you
Meeting counterparts, and contacts made at the trade showCITIES · शहर
Delhi / Gurugram
Our Indian entity is here, and we use it as the base for trade shows and buyer meetings.
WHO YOU'LL MEET
Apparel and workwear brands
What to look at:Function, durability, price
Distributors
What to look at:Terms of trade, and how inventory is held
GLOSSARY
NITRA
A textile research association in northern India. Testing standards and test methods can be confirmed there.
Legal Metrology
This is the legal metrology rule that sets the labeling for packaged goods.
COST
●We quote stage by stage.
●Trade show exhibition fees and the shipping cost of samples are charged at cost.
Discuss a quote →FAQ
Textile products originating in Japan are exempt from submitting azo dye test certificates. The obligation not to use banned dyes remains. Labeling requirements are confirmed product by product.
We handle listing on e-commerce marketplaces, opening an Instagram account, and interviews with local consumers. Delivery and returns operations are outsourced to a partner.
Yes. We list the distributors and brands that fit the application and help you compare the trading terms. The contract is signed between you and the counterparty.
WHO IT'S FOR
Companies this suits
SOJAPAN
We support Japanese companies entering India, from market research through local partner development, test sales, and import.