OUTCOMES
Afterward we hand you a record covering the profiles of the participants, the situations they would use the product in, how they took the price, and the comparison with competitors.
Consumer Reaction
We ask participants who fit your intended customer profile what they would use it for at home, how it compares with competitors, and what they think of the price.
The professional view
We ask chefs and bartenders whether it is easy to work with in their venues.
The next move
Which customers to sell to, at what price, and with what message. We write up a proposal based on the comments we gather and hand it to you.
The next sales channel
Products that drew a good response go straight on to pop-ups and trade shows.
HOW IT RUNS
We handle everything from planning to running the day.
STEP 1
Purpose and audience
Whether to ask consumers or people in the industry. We decide that together with what you want to find out.
STEP 2
City
The focus is the Delhi capital region, Mumbai, and Bengaluru. Hyderabad is also a candidate.
STEP 3
Venue
We choose from meeting rooms, coworking spaces, and cafés and restaurants popular with young people. Depending on the budget, malls and anime events can be used as well.
STEP 4
On the day itself,
A product explanation, tasting and trial, and then gathering opinions.
STEP 5
Afterward
We carry it through to test sales at pop-ups and exhibits at World Food India and AAHAR.
WE DO
What we do for a tasting event
BY INDUSTRY
COST
●We quote the planning and operating fee according to the scale and the format. Venue fees and sample shipping are charged at cost.
Discuss a quote →FAQ
We can. In January 2026 we ran a booth at OTA TOKYO in Bengaluru and sold on site.
We choose from partner cafés, restaurants popular with young people, coworking spaces, and meeting rooms. Depending on the budget, malls and anime event venues can be used as well.
They are imported as free tasting and trial samples, on condition that they are not sold. Shipping is charged at cost. If they are sold for a price, the normal import and labeling requirements have to be met regardless of quantity.
SOJAPAN
We support Japanese companies entering India, from market research through local partner development, test sales, and import.