MARKET
This is what we see from the stores and the customers of the two companies we partner with.
People in their 20s and 30s in the big cities are the core customers
They are upper-middle class to affluent, and they like Japanese and Asian culture.
There are stores in malls as well
Harajuku Tokyo Cafe also has stores in major malls.
Supply to cafe chains
We keep placing products with major cafe chains through a partner.
NETWORK · नेटवर्क
These are GOTTEA and Harajuku Tokyo Cafe, with which we have business partnerships. We have not obtained consent from the cafe chains we supply, so we will tell you those names verbally at the first consultation. The store counts and the supply situation are as of August 2026.
GOTTEA
More than 8 stores, centered on Delhi and Gurugram
Bubble milk tea is the core offering, and it has a following among Gen-Z women.
What we can do
Product development aimed at the customer base, and use as a venue
HARAJUKU TOKYO CAFE
About 6 stores, centered on Delhi and Gurugram
A Japanese-style restaurant and cafe, with stores in major malls as well.
What we can do
Input on product development, and use as a venue
CAFE CHAINS
Supply to cafe and restaurant chains
You can discuss whether your product can ride this supply route.
What we can do
Sounding out whether it can be introduced, and settling the terms
PROCESS
This is the order for starting at the partner cafes and spreading outward. You can engage us stage by stage.
01
Decide how to present it to the customers of the partner cafes
We check the price range of the current menu by interviewing the managers of the partner cafes. We decide whether to serve the product as it is or worked into a drink or a dessert, and estimate the cost and the serving price.
What we do specifically
What stays with you
Two or three options for how it is served, and an estimate of the cost and the serving price02
Use them as a venue
We arrange partner cafes and restaurants as venues for tasting events and other events.
What we do specifically
What stays with you
Reactions from those who attend03
Take it beyond the partner cafes
Based on the reaction at the tasting, our Indian entity lists the cafe chains and retailers that might carry the product and sounds out the people in charge. Where there is a response, we set up a buyer meeting.
What we do specifically
What stays with you
The list of who was sounded out, with the results, and a comparison table of the trading termsCITIES · शहर
Delhi / Gurugram
This is the area where the partner cafe stores are concentrated, and our Indian entity is here too.
WHO YOU'LL MEET
The person in charge at a cafe chain
What to look at:Fit with the menu, and how easy it is to handle in the store
Customers who come in
What to look at:Taste, price, and talking point
GLOSSARY
QSR
Quick Service Restaurant. This refers to fast-turnover food service formats such as fast food and cafes.
Cloud kitchen
A site with no storefront that cooks for delivery only. These are increasing in urban areas.
MRP
This is the tax-inclusive maximum retail price shown on the package. Stores cannot sell above it.
COST
●We quote stage by stage.
●Venue fees and the shipping cost of samples are charged at cost.
Discuss a quote →FAQ
Our work goes as far as proposing the product to the store. Whether it is placed is decided by the partner.
Yes. We reserve partner stores as venues for tasting events and other events.
When bringing in a small quantity for tasting or as a prototype, we import it on condition that it is not sold. From the point of selling in stores, the importer's FSSAI license and Indian labeling are required. See the import and licensing page for details.
WHO IT'S FOR
Companies this suits
SOJAPAN
We support Japanese companies entering India, from market research through local partner development, test sales, and import.