2026.09.19
DMart, operated by Avenue Supermarts, is the most profitable chain among India's food supermarkets. It buys rather than leases most of its stores, and taking rent out of the cost structure is the foundation of its low prices.
| Item | Details |
|---|---|
| Legal name | Avenue Supermarts Limited (store name DMart) |
| Headquarters | Mumbai (Maharashtra) |
| Consolidated revenue | ₹68,821 crore (FY2026 = fiscal year ended March 2026, approx. 1.20 trillion yen). FY2025 was ₹59,358 crore |
| Number of stores | 500 stores (FY2026 = end of the fiscal year ended March 2026) |
| Products handled | Food, household goods (FMCG), general merchandise and apparel |
| Listing | Listed on the BSE and NSE |
Under the banner of "every day low cost, every day low price," the company passes cost savings from procurement, operations, and logistics through to prices. Real estate is the biggest factor of all: it owns many of its stores outright or secures them on ultra-long-term leases, so selling prices are less exposed to rent increases. Commercial rents keep rising in urban India, and this gap compounds year after year. The ratio of owned to leased stores is not disclosed.
The number of items is also kept narrow. Instead of lining up dozens of options in the same category, it concentrates on fast-moving goods. Order volumes per item grow larger, so purchase prices come down and inventory efficiency rises. The sales floor is plain, with fixtures and decoration kept to a minimum.
Consolidated revenue for FY2026 (fiscal year ended March 2026) was ₹68,821 crore, up 16% from ₹59,358 crore in FY2025. The store count at the end of FY2026 was 500. With quick commerce growing, the company is also expanding DMart Ready (online).
As 10-minute delivery spreads, the number of trips consumers make for bulk shopping is heading down. DMart answers this with a price gap. Quick commerce has no choice but to load delivery costs and the cost of its dark stores into the price, so the same product is cheaper at DMart.
The question is whether a split settles in where people buy in bulk at DMart on weekends and turn to quick commerce when they run out of something and need it now. The company is going after online as well with DMart Ready, but its where the business is won remains the physical store.
If you sell consumer goods in India, whether you get onto DMart's shelves translates straight into sales. More than the figure of 500 stores, what matters is that it is a place price-sensitive shoppers return to again and again.
Its terms are demanding, however. It does not stock slow-moving items and pushes hard on price. Japanese products tend to carry a high unit price because of their quality, and as they are, the terms do not line up. If you want to bring a product in, decide first whether you will earn through unit price or through turnover, and for products that cannot compete on turnover it is more realistic to start with sales floors other than DMart, such as higher-priced supermarkets, quick commerce, and e-commerce.
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