Paper Boat is a brand that packs drinks long made in Indian homes under their own names. In the fiscal year ending March 2026, revenue grew while net profit all but disappeared.
| Item | Details |
|---|---|
| Operating company | Hector Beverages Private Limited (established 2009) |
| Headquarters | Bengaluru (Karnataka) |
| Founder | Neeraj Kakkar, Neeraj Biyani, Suhas Misra, James Nuttall (Misra and Nuttall left in 2014 and 2015 respectively) |
| Revenue (operating revenue) | ₹760 crore (FY2026 = fiscal year ending March 2026; up 13.8% from ₹668 crore the previous term) |
| Net profit | ₹2 crore (down 96% from ₹46 crore the previous term) |
| Plants | Manesar (Gurugram, operating since 2010), Mysuru (Karnataka, operating since 2014) |
| Main investors | Catamaran Ventures, Peak XV Partners, Footprint Ventures |
| Listing | Unlisted |
In the fiscal year ending March 2026, sales of traded goods bought in and resold rose 30.2% to ₹574 crore and accounted for 75% of operating revenue. Goods made in house, by contrast, fell 18.6% to ₹184 crore. As it widened into food categories such as chikki (nut brittle), golgappa, aam papad, and nuts and seeds, the weight has shifted away from its own beverage production.
The trend of brand owners moving production outside is also where OEM inquiries are born. Paper Boat holds two plants, yet covers the categories that are growing through outside sourcing. Seen from a Japanese food manufacturer, this is a picture of a brand with shelf space in India looking for somewhere to produce.
Operating revenue grew 13.8%, but EBITDA fell 39.7% to ₹41.4 crore and the margin dropped from 10.3% to 5.4%. Net profit was ₹2 crore, down 96% from ₹46 crore the previous term.
Advertising and promotion costs rose 55.6% to ₹28 crore and selling and logistics costs rose 15.5% to ₹67 crore, so the cost of selling swelled first. Total costs rose 22% to ₹776 crore. Cash on hand fell 29% to ₹101 crore.
Aam Panna, Jaljeera, Aamras, Thandai, Kokum, Neer More. All of them are drinks long made in Indian homes, and Paper Boat moved them into packs without changing the names. Rather than creating a new category, it turns something everyone already knows the taste of into an industrial product.
A product that needs no explanation of its taste should have been able to keep advertising costs down. In practice, the promotion needed to win shelf space has become heavy, and the numbers for the fiscal year ending March 2026 show that name recognition alone does not hold a place on the shelf.
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