Services India Market By industry Case Studies Trade Shows Insights News Company Download Materials

Shaka Harry — Big Buzz, but Revenue of Just ₹6.9 Crore

2026.03.26

Article summary

Shaka Harry is a plant-based meat brand founded in Bengaluru in 2020. Its five co-founders are Anand Nagarajan, Anoop Haridasan, Hemalatha Srinivasan, Ruth Renita, and Sandeep Devgan. Cricketer M.S. Dhoni invested in 2022 and is involved as both investor and brand ambassador. Revenue for FY2025 (year ended March 2025) was ₹6.9 crore (1 crore = 10 million rupees), up 32.0% from ₹5.2 crore the prior year; it has about 15 employees and has raised a cumulative $4 million (most recently in October 2022). It offers items shaped for Indian households, such as nuggets, patties, and kebabs, positioning itself for "people who want to eat less meat" rather than "people who don't eat meat." Its buzz far outweighs the actual scale of its business.

This article is based on what we could verify As of September 19, 2026 This page is based on the disclosures and news reports from each company that we were able to confirm as of that date. Amounts in the text follow the notation commonly used in India, with ₹1 crore = 10 million rupees, and yen figures are approximations calculated at a little over 1.7 yen to the rupee. Store counts, funding raised, and results at Indian companies change over short periods, so when making a business decision, please check the latest information in primary sources such as each company's own announcements.

Shaka Harry is a plant-based meat brand that builds a meat-like texture from soy and peas. M.S. Dhoni, the former captain of India's cricket team, invested in 2022 and is involved as an investor and brand ambassador.

Company profile

Item	Details
Legal name	Shaka Harry
Year founded	2020
Headquarters	Bengaluru (Karnataka)
Co-founders	Anand Nagarajan, Anoop Haridasan, Hemalatha Srinivasan, Ruth Renita, Sandeep Devgan
Revenue	₹6.9 crore (FY2025 = fiscal year ended March 2025 / up 32.0% from ₹5.2 crore the year before)
Employees	About 15 people
Total funding raised	About 4 million dollars (2 rounds. Most recently October 2022)
Listing	Unlisted

Positioned for "people who want to eat less meat"

It offers nuggets, patties, kebabs and other formats matched to how Indian households cook. In a country with many vegetarians, what sets it apart is that it is positioned for people who want to eat less meat rather than for people who eat none.

Vegetarians already don't eat meat, so they have little reason to want a meat-like product. The real target is meat eaters, giving them a reason, health or environmental, to cut down. But meat itself is expensive in India, and the segment eating it in large amounts daily is limited.

The numbers haven't caught up

Revenue for FY2025 (year ended March 2025) was ₹6.9 crore, up 32.0% year on year. The growth rate is high, but the base figure is small. Employees remain at about 15. Its most recent funding round goes back to October 2022, with cumulative funding of about $4 million.

M.S. Dhoni's investment was widely reported in 2022. Having a celebrity involved boosted awareness, but no new funding has come in for more than three years since. Its buzz and the actual scale of its business have drifted far apart.

Points for Japanese companies

Plant-based meat in India is a category that draws attention without the numbers to match. A Japanese soy processing maker weighing entry needs to start from the fact that actual demand is at this scale.

Looking at the actual financial results of companies selling today, rather than growth rates in market research reports, is less likely to lead to a wrong call. In the same category, GoodDot had ₹97.05 crore in FY2025 on an operating-entity basis, Shaka Harry had ₹6.9 crore, and Imagine Meats hasn't disclosed figures.