2026.09.19
Reliance Consumer Products (RCPL) is the consumer goods arm of Reliance. With the revived carbonated drink brand Campa as its weapon, it is cutting prices to take on the established majors.
| Item | Details |
|---|---|
| Legal name | Reliance Consumer Products Limited |
| Headquarters | Mumbai (Maharashtra) |
| Revenue | ₹22,000 crore (FY2026 = fiscal year ended March 2026 / gross basis, approx. 383 billion yen) |
| Main brands | Campa (carbonated drinks, FY2026 revenue ₹4,700 crore), Independence, Sosyo, Toffeeman and others |
| Market position | Campa ranks fourth in carbonated drinks in India |
| Listing | Parent company Reliance Industries is listed on the BSE and NSE |
| Official website | relianceconsumer.com |
Campa is the name of a carbonated drink that was popular in India in the 1970s and 1980s. Reliance acquired the trademark from Pure Drinks Group in 2022 and relaunched it in 2023. It put the 10-rupee price front and center and went after shelf space by leaving retailers a wider margin.
Beyond carbonated drinks, it is also expanding everyday foods such as edible oil, rice, flour and confectionery under brands including Independence.
RCPL's revenue for FY2026 (fiscal year ended March 2026) was ₹22,000 crore on a gross basis, of which Campa accounted for ₹4,700 crore, placing it fourth in carbonated drinks in India. Note that the basis of this tally differs from the consolidated revenue reported by other companies. Reliance has signaled a plan to separate the FMCG business from its retail arm.
This is an example of how far it works in India to cut into a market held by established majors using price and retailer margin. For a Japanese brand competing in India, it gives material for thinking about what will win shelf space if not a lower price.
MORE
Kwality Wall's (India) | HUL separated frozen from ambient distributionCoffee Day Enterprises (Cafe Coffee Day) | The pioneer of Indian cafés, now smallerEverest Food Products | 42 spice blends, and a 2024 recallCG Foods India | Sidestepped Maggi with instant noodles eaten without boilingVeeba | Brought foodservice-grade quality control straight into retailUdaan | The largest B2B e-commerce platform supplying small shopsSOJAPAN
We support Japanese companies entering India, from market research through local partner development, test sales, and import.