Is IT City Bengaluru a Pizza Battleground?

2026.03.24

Article summary

インドのピザ市場は2025年約58.1億ドル、2034年約124.9億ドル(CAGR8.87%)予測。ドミノ・ピザはFY2025に184店舗を純増、バンガロール市内だけで176店舗を展開。ピザハットはフランチャイジー最大手Devyani Internationalの運営分がFY2025に567→630店（63店の純増、全国合計はこれを上回る）。2025年6月には英国The Real Pizza Companyがバンガロールにインド1号店を開業した。

This article is based on what we could verify As of August 1, 2026 in public records and news reports from India. India revises its tax rules and regulations frequently, and the details here may have changed since. When making an actual business decision, please check the latest information with primary sources such as the ministries responsible and local experts.

Why Bengaluru's Pizza Market Is Growing Rapidly (Latest 2025 Data)

India's pizza market has grown to about 5.81 billion dollars as of 2025 and is projected to reach about 12.49 billion dollars by 2034 (a CAGR of 8.87%). Among Indian cities, the IT hub of Bengaluru, with its high density of young people and high disposable income, has become the fiercest pizza battleground where pizza brands compete most aggressively to open new stores.

Store Expansion Competition Among Major Chains

Domino's Overwhelming Presence

Domino's Pizza's store count across India expanded rapidly, with a net addition of 184 stores in FY2025. It operates 176 stores in Bengaluru alone, achieving high-density store openings centered on tech hubs where IT companies cluster, such as Whitefield, Electronic City, and HSR Layout.

Pizza Hut Freezes New Store Openings

The growth from 567 to 630 stores (a net increase of 63) reflects the operations of Devyani International, the largest franchisee. Because Pizza Hut in India operates under two companies, Devyani International and Sapphire Foods, the nationwide total exceeds this figure. However, the momentum has not held: Devyani opened only 9 new stores in FY2026 and posted a full-year loss of 42.5 crore rupees (1 crore = 10 million rupees). It has frozen new store openings for calendar year 2026. At Sapphire Foods too, Pizza Hut's same-store sales have declined for five consecutive quarters.

The Rise of Craft and Premium Pizza

UK's "The Real Pizza Company" Lands in India

In June 2025, the UK craft pizza brand "The Real Pizza Company" opened its first India location in Bengaluru. It serves authentic stone-oven pizza and plans to expand into other metro and Tier 2 cities. Its choice of Bengaluru for its first store underscores the city's role as a launchpad for food trends in India.

The Rise of Local Craft Pizza Brands

In Bengaluru, homegrown craft pizza brands are also gaining momentum. Brands such as Toit, Onesta, and 1522 offer their own wood-fired and artisanal pizzas, winning support from gourmet-minded young people and IT professionals. The wide variety of vegetarian pizza options is also a distinguishing feature of the Bengaluru market.

Why Is Bengaluru a Pizza Battleground?

The factors that put Bengaluru at the forefront of India's pizza market are as follows.

A Concentration of Young IT Talent: a thick base of consumers with a young average age who have no resistance to international food culture
High Disposable Income: IT company compensation levels are high, and consumers are eager to spend on dining out and delivery
A Cosmopolitan Food Culture: there is a cultural foundation that embraces not only traditional South Indian cuisine but food from around the world
Robust Delivery Infrastructure: Swiggy and Zomato Both platforms provide dense coverage, and delivery within 30 minutes of ordering has become the standard.

Opportunities for Japanese Companies

The growth of Bengaluru's pizza market holds the following implications for Japanese food companies.

The Potential for Japanese-Style Pizza: Japanese-flavored pizzas such as teriyaki chicken, wasabi mayo, and matcha cheese can become a point of differentiation
Entering as an Ingredient Supplier: there is business opportunity in supplying ingredients such as high-quality cheese, nori, and seasonings
Innovation in Vegetarian Pizza: healthy vegetarian pizzas made with tofu or konjac can appeal to health-conscious consumers

Conclusion

Backed by its concentration of IT talent, high disposable income, cosmopolitan food culture, and robust delivery infrastructure, Bengaluru has become the front line of India's pizza market. Beyond the major chains Domino's and Pizza Hut, the market is being further energized by the entry of UK craft pizza brands and the rise of local brands. For Japanese companies too, there is ample room for entry, whether through ingredient supply or Japanese-style pizza offerings.