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Amul (GCMMF) | One of the world's largest dairy cooperatives, dominant in India's dairy market

2026.03.26

Article summary

Amul is a dairy cooperative brand that began in Anand, Gujarat in 1946, and the managing director of GCMMF, which handles marketing, is Jayen Mehta. In FY2026 (the year ended March 2026) sales across the brand as a whole passed ₹1 lakh (1 lakh = 100,000 rupees) crore (1 crore = 10 million rupees), and GCMMF on its own recorded ₹73,450 crore, up 11.4% year on year. Eighteen member unions and about 18,600 village societies take part, and about 31 million liters of milk are collected a day.

This article is based on what we could verify As of September 19, 2026 This page is based on the disclosures and news reports from each company that we were able to confirm as of that date. Amounts in the text follow the notation commonly used in India, with ₹1 crore = 10 million rupees, and yen figures are approximations calculated at a little over 1.7 yen to the rupee. Store counts, funding raised, and results at Indian companies change over short periods, so when making a business decision, please check the latest information in primary sources such as each company's own announcements.

Amul is the brand that symbolizes India's White Revolution, and it is run by GCMMF (Gujarat Cooperative Milk Marketing Federation), one of the world's largest dairy cooperatives. Sales across the Amul brand as a whole passed ₹1 lakh crore (about 1 trillion rupees, about 1.74 trillion yen) in FY2026 (the year ended March 2026).

Company profile

Item	Details
Year founded	1946
Headquarters	Anand (Gujarat)
MD	Jayen Mehta
Revenue	GCMMF on its own ₹73,450 crore (FY2026, the year ended March 2026). Across the Amul brand as a whole, more than ₹1 lakh crore
Organization size	A federation made up of 18 member unions and about 18,600 village dairy cooperative societies
Listing	Unlisted (cooperative)
Main brands	Amul milk, Amul butter, Amul ice cream, Amul cheese

Business and strengths

It collects about 31 million liters of milk a day and exports to more than 50 countries. It organizes more than 3.6 million dairy farmers, and its greatest strength is a cooperative model with no middleman margin in between. It holds the top share in every dairy category, including milk, butter, cheese, ice cream, and yogurt.

Recent developments

In FY2026, sales across the Amul brand as a whole passed ₹1 lakh crore, up about 11% from ₹90,000 crore the year before. Sales at GCMMF on its own, which handles marketing, were ₹73,450 crore, up 11.4% year on year. What the 18 member unions sell themselves is not counted in GCMMF's sales, so the figure for the Amul brand as a whole and the figure for GCMMF's sales are two different numbers. When you are gauging the scale of a deal, always check which of the two you are looking at.

Points of contact and business opportunities for Japanese companies

Amul has a three-tier structure of village societies, district unions, and the federation, and as an organization owned by its producers it has something in common with Japan's agricultural cooperatives. Meiji and Morinaga have strengths in dairy processing technology and could contribute to upgrading dairy production in India. The cheese and yogurt markets are growing fast, leaving room for Japanese companies to enter.