Farmley is a brand that buys dried fruit and nuts directly from producing regions and sells them online. Carrying over the sourcing network it built in B2B wholesale straight to consumers is what separates it from later D2C entrants.
| Item | Details |
|---|---|
| Brand name | Farmley |
| Year founded | 2017 |
| Headquarters | Noida (Uttar Pradesh) |
| Co-founders | Akash Sharma, Abhishek Agarwal |
| Revenue (operating revenue) | ₹394 crore (FY2025 = fiscal year ended March 2025, up 71% from ₹230 crore the previous year) |
| Employees | About 360 people |
| Total funding raised | About 54.74 million dollars (4 rounds. The most recent in May 2025) |
| Listing | Unlisted |
Most D2C brands start with product planning and marketing and outsource manufacturing and sourcing. Farmley did the opposite: it first built a sourcing network from producing regions as a B2B wholesaler, then began selling that same raw material to consumers under its own brand.
Dried fruit and nuts see large swings in raw material prices and are prone to quality variation. A company that controls its own sourcing can buy in when prices drop and route the highest-quality lots to its own brand. A later brand that buys from outside can't make that call.
Beyond its core items, dates, almonds, and cashews, it has expanded into seasoned nuts and snacks. Direct sourcing from producing regions along with in-house sorting and packaging lets it produce both bulk bags and gift boxes from the same raw material.
In India, dried fruit straddles both gift demand and everyday snacking. During festival periods such as Diwali, boxed assortments move in large volumes, while at other times small bags sell as everyday snacks. It's a product with big swings in how it sells depending on the season.
Being able to produce both boxes and bags from the same raw material acts as a way to absorb this seasonal swing. Operating revenue for FY2025 (year ended March 2025) was ₹394 crore, up 71% from ₹230 crore the prior year. It raised funding in May 2025, bringing cumulative funding to about $54.74 million.
India is also a processing and re-export hub for cashews and dates. Raw material is brought in from Africa and the Middle East, shelled and sorted in India, and shipped out to various countries. When sourcing dried fruit or nuts for Japan, one option is to use the processing capability of a domestic brand like this rather than an exporter in the country of origin.
When approaching the company, the points to check are how finely sorting grades can be specified, whether it can handle small-portion packaging, and whether it can prepare labeling required for Japan (country of origin, allergens).
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