2026.03.26
TH True Milk has grown rapidly in Vietnam's dairy market under a clean milk concept. Its share of the urban fresh milk market has reached 51.9%, and it has maintained double-digit growth for 15 consecutive years.
| Item | Details |
|---|---|
| Legal name | TH Group / TH True Milk |
| Year founded | 2009 |
| Headquarters | Hanoi |
| Format | Dairy products and beverages |
| Official website | https://thgroupglobal.com/ |
TH Group operates some of the largest intensive dairy farms in Vietnam, and its herd is expected to reach 200,000 head by 2025. The TH true MILK brand has won consumer trust with a concept of fresh milk with no additives, and it is the dairy brand most chosen by urban consumers. Beyond dairy, the company is expanding its product line into yogurt, ice cream, juice, and nut milk.
In 2025 the company plans to build a new plant worth VND 6.07 trillion (about USD 234 million) in the Song Than 3 Industrial Park in southern Ho Chi Minh City (Binh Duong Province was merged into it in July 2025). The site covers about 100,000 square meters and will produce dairy products, yogurt, ice cream, and non-alcoholic beverages. Phase 1 (2027) will secure annual capacity of 69,043 tons of dairy products, and the final phase 4 (2036 to 2037) targets annual production of 90,006 tons of dairy products and 327,482 tons of non-alcoholic beverages.
Under the philosophy of green farms to clean milk, TH Group runs its farms with attention to the environment. It has introduced advanced irrigation technology from Israel and farm management systems from Germany to build a sustainable dairy model.
The rapid growth of TH True Milk reflects a shift among Vietnamese consumers toward valuing quality and safety. For Japanese companies, promising areas include supplying high-quality dairy processing technology and farm management know-how, jointly developing functional dairy products, and working together in Vietnam Food E-Commerce channels. Vietnam Gen Z Strategy is strongly health-conscious, and its high affinity for clean brands such as TH True Milk is also worth noting.
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