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Acecook Vietnam | The Japanese maker driving Vietnam's instant noodle market

2026.03.26

Article summary

Acecook Vietnam was established in 1993 (first sales in 1995) and is a Ho Chi Minh City based subsidiary of Japan's Acecook. It holds more than 50% share of Vietnam's instant noodle market, and its flagship brand Hao Hao has sold a cumulative total of more than 36 billion servings with a market share of about 40%. It sells about 3.3 billion servings a year, has about 160,000 sales points nationwide and exports to more than 40 countries. It marked the 30th anniversary of its founding in July 2025.

This article is based on what we could verify As of August 1, 2026 This article is based on public materials and news reports from Vietnam. Vietnam's tax system, regulations, and administrative divisions change frequently, so information here may have been updated since publication. For actual business decisions, please confirm the latest details with the relevant government authorities or local experts as primary sources.

Acecook Vietnam was established in 1993 as an overseas subsidiary of Japan's Acecook Co., Ltd. and has grown into a presence that dominates Vietnam's instant noodle market. Its flagship brand Hao Hao has sold a cumulative total of more than 36 billion servings and holds a market share of about 40%. It marked the 30th anniversary of its founding in July 2025.

Company profile

Item	Details
Legal name	Acecook Vietnam Joint Stock Company
Year founded	1993 (first sales in 1995)
Headquarters	Ho Chi Minh City
Format	Instant noodle and food manufacturing
Parent company	Acecook Co., Ltd. (Japan)
Official website	https://acecookvietnam.vn/

Business and main brands

It sells about 3.3 billion servings a year and holds about 40% share of Vietnam's instant noodle market. Around Hao Hao, whose hot and sour shrimp flavor is the most popular, it runs a varied product line including Mì Lẩu Thái, Phở and Miến. At an affordable 4,500 VND (about 28 yen) per serving, it has the backing of consumers throughout Vietnam. It has about 160,000 sales points nationwide and exports to more than 40 countries. It also exports back to Japan, where Hao Hao has entered the Japanese instant noodle market.

The 30th anniversary and the strategy from here

2025 marked 30 years since first sales, and the company announced a new growth strategy aimed at becoming a sustainable, world-class comprehensive food supplier. The key to its success is product development matched to local Vietnamese taste preferences, built on a base of Japanese quality control technology.

What it means for Japanese companies

Acecook Vietnam is a leading example of a Japanese company achieving major success in Vietnam. Vietnam expansion for Japanese brands is a question for which it serves as a benchmark in localization strategy. Acecook's distribution network is also a useful reference for other Japanese food makers. Vietnam Social Media Marketing Strategy based branding is also worth noting.