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Mondelez Kinh Do | Vietnam's largest confectionery maker, with a dominant share of the mooncake market.

2026.03.26

Article summary

Mondelez Kinh Do is Vietnam's largest confectionery maker, dating to the founding of Kinh Do in 2003 and created when Mondelez International acquired the business in 2015. It is based in Ho Chi Minh City. It holds a dominant share of the Mid-Autumn Festival mooncake market and offered more than 70 flavors in 2025. Its Tuyet line, which incorporates Japanese matcha, yuzu, black sesame, and red bean, is popular with younger consumers.

This article is based on what we could verify As of August 1, 2026 This article is based on public materials and news reports from Vietnam. Vietnam's tax system, regulations, and administrative divisions change frequently, so information here may have been updated since publication. For actual business decisions, please confirm the latest details with the relevant government authorities or local experts as primary sources.

Mondelez Kinh Do was created when Kinh Do Corporation, once a leading Vietnamese confectionery maker, was acquired by the global food major Mondelez International in 2015. It holds a dominant share of the mooncake (banh trung thu) market for the Mid-Autumn Festival, and offered more than 70 flavors in 2025.

Company profile

Item	Details
Legal name	Mondelez Kinh Do
Year founded	2003 (Kinh Do) / 2015 (Mondelez acquisition)
Headquarters	Ho Chi Minh City
Format	Confectionery and mooncakes
Official website	https://www.mondelezinternational.com/vietnam/

Business and strengths

Alongside its core mooncake business, the company manufactures and sells a broad range of confectionery, including crackers, biscuits, cakes, and candy. Kinh Do brand mooncakes in particular have become a national brand in Vietnam. In the 2025 collection, the Tuyet line, which incorporates international flavors such as Japanese matcha, yuzu, black sesame, and red bean, is popular with younger consumers.

Sales channels include modern retail such as supermarkets and convenience stores, along with active expansion onto e-commerce platforms including Shopee, Lazada, and TikTok Shop. The company has redefined the traditional mooncake with contemporary packaging and online sales, responding to shifts in consumption trends.

What it means for Japanese companies

For Japanese companies considering entry into Vietnam's confectionery and mooncake market, Mondelez Kinh Do is both a competitor and a potential partner and benchmark. Vietnam Food E-Commerce and Vietnam Gen Z Strategy is also worth a look.