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GrabFood Vietnam | Food delivery from Grab, Southeast Asia's largest super app.

2026.03.26

Article summary

GrabFood Vietnam was established in 2018 and is the Ho Chi Minh City based food delivery service of Grab, Southeast Asia's largest super app. It is second with a 36% market share, and the leader in Ho Chi Minh City with 50%. Together with ShopeeFood it accounts for more than 90% of the market. Vietnam's food delivery market in 2025 is worth about 3 billion dollars and is growing 15% year on year.

This article is based on what we could verify As of August 1, 2026 This article is based on public materials and news reports from Vietnam. Vietnam's tax system, regulations, and administrative divisions change frequently, so information here may have been updated since publication. For actual business decisions, please confirm the latest details with the relevant government authorities or local experts as primary sources.

GrabFood Vietnam is the food delivery service operated by Grab, Southeast Asia's largest super app. Across Vietnam as a whole it is second with a 36% market share, but in Ho Chi Minh City it holds 50% and is the leader. Together with ShopeeFood (56%) it forms a two-way lead accounting for more than 90% of the market. Vietnam's food delivery market grew to about 2.1 billion dollars in 2025, up 19% year on year. For Japanese restaurants, opening on GrabFood has become an essential platform as a way to reach Vietnamese consumers.

Company profile

Item	Details
Legal name	GrabFood Vietnam
Year founded	2018
Headquarters	Ho Chi Minh City
Format	Food delivery
Official website	https://www.grab.com/vn/food/

What it means for Japanese companies

For Japanese companies considering entry into Vietnam's food delivery field, GrabFood Vietnam is a presence worth watching as a competitor or a partner. Vietnam Delivery Strategy and Vietnam Social Media Marketing Strategy is also worth a look.