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Zoff Foods — Turning "Grinding Heat Kills the Aroma" Into a Selling Point

2026.03.26

Article summary

Zoff Foods is a D2C spice brand founded in 2018 in Raipur, Chhattisgarh. Its co-founders are Akash Agrawal and Ashish Agrawal. Since the friction heat of grinding drives off a spice's aromatic compounds, it leads with low-temperature grinding and a washing-and-drying step before grinding to explain its difference from mass-market products. It places its production base in Chhattisgarh, close to where the raw material is grown, shortening the sourcing distance. Revenue for FY2025 (year ended March 2025) was ₹103.7 crore (1 crore = 10 million rupees), up 11.9% from ₹92.7 crore the prior year; it has about 140 employees and has raised a cumulative $6.82 million (most recently in March 2026). Major players already control spice shelf space, so it takes time for a D2C brand to get onto retail shelves.

This article is based on what we could verify As of September 19, 2026 This page is based on the disclosures and news reports from each company that we were able to confirm as of that date. Amounts in the text follow the notation commonly used in India, with ₹1 crore = 10 million rupees, and yen figures are approximations calculated at a little over 1.7 yen to the rupee. Store counts, funding raised, and results at Indian companies change over short periods, so when making a business decision, please check the latest information in primary sources such as each company's own announcements.

Zoff Foods is a D2C brand selling spices ground at low temperature. It started in 2018 in Raipur, Chhattisgarh, and ships nationwide from a location outside the major metro areas.

Company profile

Item	Details
Legal name	Zoff Foods
Year founded	2018
Headquarters	Raipur (Chhattisgarh)
Co-founders	Akash Agrawal, Ashish Agrawal
Revenue	₹103.7 crore (FY2025 = fiscal year ended March 2025 / up 11.9% from ₹92.7 crore the year before)
Employees	About 140 people
Total funding raised	About 6.82 million dollars (3 rounds. Most recently March 2026)
Listing	Unlisted

Differentiating on low-temperature grinding

The friction heat of grinding drives off a spice's aromatic compounds. The faster grains are crushed, the more heat is generated, so mass-produced powder tends to lose more of its aroma. Zoff leads with low-temperature grinding and a washing-and-drying step before grinding to explain its difference from mass-market products.

In India, the habit of buying whole spices and grinding them at home persisted for a long time. Buying powder was about saving effort, on the assumption that aroma was something you compromised on. Into that, Zoff placed a product that keeps its aroma even as a powder.

By placing its production base in Chhattisgarh, close to where the raw material is grown, it shortens the sourcing distance. Its cost structure differs from brands based in Mumbai or Delhi.

How its scale has grown

Revenue for FY2025 (year ended March 2025) was ₹103.7 crore, up 11.9% year on year, a slower pace than the prior year's growth. It raised funding in March 2026, bringing cumulative funding to about $6.82 million. It has about 140 employees.

In spices, the large players (Everest, MDH, Catch, ITC's Aashirvaad, Tata Sampann, Badshah and others) hold the shelf, and it takes time for a D2C brand to get into retail. That structure is why the company's growth has been gradual.

Points for Japanese companies

Indian spices vary widely in quality by growing area and production method. When sourcing spices for Japan, talking directly with a brand that can explain its production method, rather than only doing large-lot trades through a trading company, makes it easier to pin down the specification.

What needs checking is whether the grinding temperature can be specified, whether there's a testing system for pesticide residues and ethylene oxide, and whether a certificate of analysis can be provided per lot. In 2024, residue issues came up with multiple Indian spice products, and a testing system is now a precondition for doing business.