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FoodMap | Farm-direct e-commerce platform. Raised $4.5M. Partnered with more than 300 domestic farms and pro

2026.03.26

Article summary

FoodMap was established in 2018 and is a Ho Chi Minh City based e-commerce platform for direct sales from farmers. It works with more than 300 domestic farms and supplies produce with QR code traceability to both B2C and B2B customers. It has raised 4.5 million dollars in total. Through its tie-up with Shopee it lists more than 9,000 products from more than 20 provinces. It has raised farmer income by 10 to 20% and has also begun exporting to overseas markets.

This article is based on what we could verify As of August 1, 2026 This article is based on public materials and news reports from Vietnam. Vietnam's tax system, regulations, and administrative divisions change frequently, so information here may have been updated since publication. For actual business decisions, please confirm the latest details with the relevant government authorities or local experts as primary sources.

FoodMap is an agricultural e-commerce platform that connects Vietnamese farmers directly with consumers. Since its founding in 2018 it has worked with more than 300 domestic farms and agricultural producers, supplying safe produce with QR code traceability to both B2C and B2B customers. It has raised 4.5 million dollars in total, and through its tie-up with Shopee it lists more than 9,000 products from more than 20 provinces. It has raised farmer income by 10 to 20% while cutting the margins taken in intermediate distribution. It has also begun exporting to overseas markets such as New Zealand and China, pushing Vietnamese produce into global distribution.

Company profile

Item	Details
Legal name	FoodMap
Year founded	2018
Headquarters	Ho Chi Minh City
Format	E-commerce platform for direct sales from farmers
Official website	https://foodmap.asia/

What it means for Japanese companies

For Japanese companies considering entry into Vietnam's field of e-commerce platforms for direct sales from farmers, FoodMap is a presence worth watching as a competitor or a partner. Vietnam Food E-Commerce and Vietnam expansion for Japanese brands is also worth a look.