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Nguyen Coffee Supply | The first Vietnamese specialty coffee brand in the US. Raised $4.1M+. Robu

2026.03.26

Article summary

Founded in 2018 and based in Brooklyn, New York, Nguyen Coffee Supply is the first Vietnamese specialty coffee brand in the United States. It has raised more than $4.1M. In March 2025 it began selling RTD Vietnamese coffee in three flavors, condensed milk, coconut, and classic black, at 260 stores of Walmart, the world's largest supermarket chain.

This article is based on what we could verify As of August 1, 2026 This article is based on public materials and news reports from Vietnam. Vietnam's tax system, regulations, and administrative divisions change frequently, so information here may have been updated since publication. For actual business decisions, please confirm the latest details with the relevant government authorities or local experts as primary sources.

Nguyen Coffee Supply is the first Vietnamese specialty coffee importer and roaster in the United States. Based in Brooklyn, it trades directly in Vietnamese robusta and arabica, with a mission of bringing diversity and inclusion to coffee culture. In March 2025 it began selling ready-to-drink (RTD) Vietnamese coffee at 260 stores of Walmart, the world's largest supermarket chain, offering three flavors: condensed milk, coconut, and classic black. As a woman-led brand, it also advances the social and economic sustainability of Vietnamese coffee culture.

Company profile

Item	Details
Legal name	Nguyen Coffee Supply
Year founded	2018
Headquarters	New York (Brooklyn)
Format	specialty coffee
Official website	https://nguyencoffeesupply.com/

What it means for Japanese companies

For Japanese companies considering entry into Vietnam's specialty coffee sector, Nguyen Coffee Supply is a company to watch as either a competitor or a potential partner. Vietnamese Café Culture and Vietnam Gen Z Strategy is also worth a look.