2026.03.26
NIC Ice Creams is a brand that makes ice cream without artificial flavoring or preservatives. It has raised 31 million dollars from investors including Jungle Ventures and is increasing sales through quick commerce.
| Item | Details |
|---|---|
| Legal name | NIC Ice Creams |
| Production base | Pune (Maharashtra) |
| Total funding raised | About $31 million (Jungle Ventures and others) |
| Sales areas | More than 100 cities |
| Sales channel | Quick commerce, food delivery apps, modern retail, company-owned parlors |
| Features | From fruit-based to dried-fruit-based flavors, it says it uses no artificial flavoring or preservatives |
| Listing | Unlisted |
Ice cream must be shipped frozen, and in India any break in the cold chain directly means spoiled product. Traditionally, makers expanded shelf space by piling up investment: renting frozen warehouses in each city, arranging refrigerated trucks, and lending freezer cases to retailers.
That picture changed in part once 10-minute delivery dark stores were placed in each city. Because Blinkit and Instamart warehouses have frozen sections, the investment of visiting retailers one by one to lend out freezers can be reduced. Frozen transport to each city and storage there remain the manufacturer's burden, however, and the dark stores' frozen sections themselves are limited in floor space and power.
NIC Ice Creams went after this shift. After expanding to more than 50 cities through multiple channels — food delivery apps, modern retail, and its own parlors — it grew to more than 100 cities as quick commerce spread.
At its Pune plant, it makes ice cream ranging from fruit-based to dried-fruit-based flavors. It says all of them use no artificial flavoring or preservatives.
Limiting raw materials makes it harder to add more flavors. Since it can't rely on flavors that can be made artificially, it has to make them from actual fruit and nuts, which raises cost. That cost gets passed on by selling to a customer base that can bear the price.
When selling frozen food in India, whether you can use quick commerce frozen sections changes how you expand your shelf. Previously you had to place freezers with retailers city by city, and that burden has eased. Frozen line-haul transport and storage in each city, though, still have to be held in-house or outsourced.
That said, quick-commerce shelf space is judged on turnover. The frozen section has limited space, and a product that doesn't move gets pulled quickly. Before bringing in Japanese ice cream or frozen confectionery, it's necessary to first check whether it can compete under this condition.
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