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Blinkit | The Eternal subsidiary that holds India's 10-minute delivery with 2,243 sites

2026.03.26

Article summary

Blinkit is a quick-commerce business under Eternal (formerly Zomato), founded as Grofers in 2013 and renamed in 2021. CEO Albinder Singh Dhindsa has also served as Eternal's group CEO since February 2026. As of the end of March 2026, it had 2,243 dark stores across more than 150 cities, with a 48% market share per a 2025 tally by research firm Datum Intelligence (Swiggy Instamart 24%, Zepto 22%). FY2026 operating revenue was ₹37,779 crore (1 crore = 10 million rupees), but this is not comparable year on year because the company switched to holding inventory itself from Q1 of fiscal year ending March 2026; the more accurate measure is gross order value (NOV), which was ₹14,386 crore in the January–March 2026 quarter. Adjusted EBITDA for that quarter was ₹37 crore. According to figures published by store-onboarding agencies, commissions range from around 10% to the low 20s depending on category, and a registration fee of ₹25,000 per item per state is also required.

This article is based on what we could verify As of September 19, 2026 This page is based on the disclosures and news reports from each company that we were able to confirm as of that date. Amounts in the text follow the notation commonly used in India, with ₹1 crore = 10 million rupees, and yen figures are approximations calculated at a little over 1.7 yen to the rupee. Store counts, funding raised, and results at Indian companies change over short periods, so when making a business decision, please check the latest information in primary sources such as each company's own announcements.

Blinkit is the quick commerce arm of Eternal (formerly Zomato), and it leads its Indian peers both in the number of dark stores and in order value. It started with food and daily goods and has now widened into electronics and cosmetics.

Company profile

Item	Details
Year founded	2013 (formerly Grofers, renamed Blinkit in 2021)
Headquarters	Gurugram (Haryana)
CEO	Albinder Singh Dhindsa (also group CEO of Eternal since February 2026)
Revenue	₹37,779 crore (FY2026, the year ended March 2026, operating revenue)
Order value (NOV)	₹14,386 crore (January to March 2026)
Dark stores	2,243 sites in more than 150 cities (end of March 2026)
Listing	Part of Eternal Limited (the 2022 acquisition was worth about 568 million dollars)

Why the revenue figure cannot be compared with the year before

Operating revenue for FY2026 (the year ended March 2026) is a big number at ₹37,779 crore, but it cannot be compared with the year before. From the first quarter of the year ended March 2026, the company switched from brokering sellers' goods, where only the commission counts as revenue, to holding inventory and selling it itself, where the price of the goods counts as revenue.

To read the real picture, it is better to follow NOV (Net Order Value), which corresponds to order value, and that came to ₹14,386 crore for January to March 2026. Adjusted EBITDA for the same quarter was ₹37 crore, so the company is past the stage of simply bleeding money.

The switch to holding inventory itself also changes what the business means for the other side of a deal. Because Blinkit buys the goods rather than brokering them, the seller is negotiating on the same terms as a wholesale deal with a retailer.

The number of sites is itself the competitive advantage

As of the end of March 2026, Blinkit had 2,243 dark stores covering more than 150 cities. Per a 2025 tally by research firm Datum Intelligence, market share stood at 48% for Blinkit, 24% for Swiggy Instamart, and 22% for Zepto. Because 10-minute delivery is decided by distance from the store, the number of stores directly determines how easily orders can be captured.

The range of items is widening as well. On top of food and daily goods, it now carries electronics, cosmetics, and toys. Mixing in higher-priced products is meant to absorb the delivery cost per order.

Points for Japanese companies

For selling consumer goods in India, Blinkit's shelves currently produce the fastest jump in volume. But the terms are demanding. The company does not publish its fee schedule, so this cannot be confirmed from primary sources, but according to figures published by store-onboarding agencies, commissions range from around 10% to the low 20s depending on category, and the effective burden — adding advertising and logistics costs — is said to reach 35–50% of the maximum retail price. Blinkit also charges a registration fee of ₹25,000 per item per state, which comes back in the form of funding for ad placements.

The steps for a Japanese manufacturer to get onto these shelves, according to the rough guides published by sales support companies, run in this order: submitting brand materials, negotiating terms, registering product information, being assigned a distribution center, and two to four weeks of test sales, taking 18 to 40 days in all. What is asked for is GST registration, FSSAI approval for food, a track record of 5 to 10 items, and a supply setup that will not run out of stock.

It is a shelf built on fast turnover, so even Japanese food is judged on how many units move in a day. Products with a high unit price that move slowly are dropped early even if they get placed.